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EnlightenEducate Expand Everyone Empathic
Emerging Elementary Entertaining Enrich Enjoyable

Essential     Engage                Exciting Empower
Electronic Enable   Using 2.0 Technologies in Libraries
Equality Embedded Embrace Energetic Enchanting
Encourage Everything Evolving                   Everlasting


                                         Helene Blowers
                                   Director of Digital Strategy
                               Columbus Metropolitan Library

                                            LibraryBytes.com
Enlightening Educating Expanding Everyone Empathic
Emerging Elementary Entertaining Enriching Enjoyable

Essential Exciting Empowering Electronic
Engaging Equality Embedded Embracing Enabling
Energetic Enchanting Encouraging … Endangered?
http://www.youtube.com/watch?v=pMcfrLYDm2U

  http://www.youtube.com/watch?v=fhnWKg9B2-8
http://www.youtube.com/watch?v=QeoKQbT8BKs
http://www.personoftheyear.be/
August 07
http://www.flickr.com/photos/popoever/234877734/
The spring of 2006 will go down as a curious
          moment in (time when) the mainstream-media
          steamroller caught up with a bona fide cultural
          phenomenon, then flattened it into a cliché
          before the average person knew what all the
          fuss was about. That's ironic, because the fuss
          was about the average person--that is, his or her
          participation in what's known as quot;social
          media,quot; quot;social networking,quot; quot;user-generated
          content,quot; the quot;live Web.quot;
June 06




          The Network Unbound, Fast Company June 2006
http://my.nytimes.com/
http://www.fastcompany.com
Dec 07
“The central idea of (Web 2.0 technologies) is harnessing
 collective intelligence.” - Tim O’Reilly, O’Reilly Media
“Web 2.0 generally refers to a second generation of
 services available on the WWW that lets people
 collaborate and share information online.” - Wikipedia.com

         Shared Pictures =

          Shared Videos =

            Shared News =

      Shared Bookmarks =

      Shared Knowledge =

      Shared Everything =
Web 2.0 Communities




Niche communities
It’s about ….
http://www.darienlibrary.org
http://www.darienlibrary.org/directorsblog/
http://www.myhamilton.ca
http://pikespeakld.ning.com/
http://minthillstitchin.blogspot.com
It’s about ….
http://www.acpl.lib.in.us/
http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/
http://booklovers.pbwiki.com
http://www.hclib.org/pub/bookspace
http://www.40families.org/
http://www.flickr.com/photos/40families/
http://kids.columbuslibrary.org
http://www.pictureaustralia.org
It’s about ….
http://www.aadl.org
Legend of Zelda Twilight princess - nintendo
http://libwww.library.phila.gov/blog
http://libwww.library.phila.gov/blog
http://blog.spl.org/yablog/
It’s about ….
http://loudounpedia.wetpaint.com
http://cat.danburylibrary.org
“Conspiracy” tag results
https://catalog.hclib.org
http://www.westernspringshistory.org/
http://www.westernspringshistory.org
http://www.wikinorthia.net.au/
It’s about ….
www.myspace.com/libraryloft
www.myspace.com/libraryloft
http://www.nypl.org/rss/
NYPL Newsfeed




       Personalized Netvibes.com page
The Second Life Library 2.0
InfoIsland @ Second Life
Library 2.0 staff meeting




          From Flickr pool: http://www.flickr.com/groups/secondlifelibrary/pool/
Adult Second Life Library project:




                          http://infoisland.org/
It’s about ….
http://www.plcmc.org/online/Ask_a_Librarian
Buddy List
http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm
http://www.myspace.com/hennepincountylibrary
http://www.columbuslibrary.org
http://www.plcmc.org/Catalog/plugins.asp
It’s about ….
New Jersey Libraries- 3 Reasons

    http://www.njlibraries.org/
http://www.hclib.org/pub/bookspace/hpphotos.cfm
http://www.flickr.com/photos/hennepincountylibrary/888211903/
http://kids.columbuslibrary.org
http://www.plcmc.org/fotofun/default.asp
http://www.plcmc.org/fotofun/
Jessica, University City Library member since
                                        2001
http://teens.denverlibrary.org/media/youtube.html
http://teens.denverlibrary.org/media/youtube.html
http://teens.columbuslibrary.org
It’s about ….
Enlightening   Expanding Communities Energetic
Empowering Individuals Enabling
Equality   Engaging users Embedded Embracing Enchanting
Encouraging participation… etc.
http://www.flickr.com/photos/toddography/12034661/
It’s about ….
What can
 you do to
continually
  keep up
    with
changes ?
Player [pley-er] noun
1. a person or thing that plays.

2. one actively involved especially in a competitive
  field or process.
Become a “Knowledge Player”:
   15 minutes a day
Become a “Knowledge Player”:
 15 minutes a day
 Subscribe to just
 5 blogs
http://explorediscoverplay.blogspot.com
Become a “Knowledge Player”:
   15 minutes a day
   Subscribe to just
   5 blogs
   Tag “play items”
   in Del.icio.us



                       Photo by Uma B. - Flickr
Become a “Knowledge Player”:
 15 minutes a day
 Subscribe to just
 5 blogs
 Tag “play items”
 in Del.icio.us
 Create a learning
 blog

                     Photo by Lemonade Dusk- Flickr
http://www.web2learning.net
Become a “Knowledge Player”:
 15 minutes a day
 Subscribe to just
 5 blogs
 Tag “play items”
 in Del.icio.us
 Create a learning
 blog
 PLAY!!!!!
                      Photo by Bukutgirl - Flickr
Don’t know where to start?
http://plcmclearning.blogspot.com
Week 1: Introduction
Week 2: Blogging
Week 3: Photos & Images
Week 4: RSS & Newsreaders
Week 5: Play week
Week 6: Tagging & Folksonomies
Week 7: Wikis
Week 8: Online applications & tools
Week 9: Podcasts, Videos & Downloadable
        audio

+ 1 month of extra exploration time.
Understanding 2.0 using 1.0
8 Steps to Marketing 2.0




              1

                  Learn about
                  social
                  media
8 Steps to Marketing 2.0




                                                  2

                                                      Participate &
                                                      join the
                                                      conversation


http://www.flickr.com/photos/annabelb/25488751/
8 Steps to Marketing 2.0




                                                        3

                                                            Develop a
                                                            2.0
                                                            marketing
                                                            plan
http://www.flickr.com/photos/laughingsquid/463805061/
8 Steps to Marketing 2.0




                                                     4

                                                         Create
                                                         social
                                                         celebrations

http://www.flickr.com/photos/seraphimc/1340792910/
8 Steps to Marketing 2.0




                                                   5

                                                       Help your
                                                       library
                                                       content
                                                       travel
http://www.flickr.com/photos/araleya/2048088388/
8 Steps to Marketing 2.0




                                                   6

                                                       Play with
                                                       multimedia


http://www.flickr.com/photos/komshiki/331788762/
8 Steps to Marketing 2.0




                                                        7

                                                            Learn as
                                                            you go &
                                                            track
                                                            success
http://www.flickr.com/photos/44049217@N00/1491746420/
8 Steps to Marketing 2.0




                                                        8




http://www.flickr.com/photos/skycaptaintwo/583749159/
8 Steps to Marketing 2.0




              1

                  Learn about
                  social
                  media
8 Steps to Marketing 2.0




                                                  2

                                                      Participate &
                                                      join the
                                                      conversation


http://www.flickr.com/photos/annabelb/25488751/
8 Steps to Marketing 2.0




                                                        3

                                                            Develop a
                                                            2.0
                                                            marketing
                                                            plan
http://www.flickr.com/photos/laughingsquid/463805061/
8 Steps to Marketing 2.0




                                                     4

                                                         Create
                                                         social
                                                         celebrations

http://www.flickr.com/photos/seraphimc/1340792910/
8 Steps to Marketing 2.0




                                                   5

                                                       Help your
                                                       library
                                                       content
                                                       travel
http://www.flickr.com/photos/araleya/2048088388/
8 Steps to Marketing 2.0




                                                   6

                                                       Play with
                                                       multimedia


http://www.flickr.com/photos/komshiki/331788762/
8 Steps to Marketing 2.0




                                                        7

                                                            Learn as
                                                            you go &
                                                            track
                                                            success
http://www.flickr.com/photos/44049217@N00/1491746420/
8 Steps to Marketing 2.0




                                                        8




http://www.flickr.com/photos/skycaptaintwo/583749159/
Enlightening Educating Expanding Everyone Empathic
Emerging Elementary Entertaining Enriching Enjoyable

Essential Exciting Empowering Electronic
Engaging Equality Embedded Embracing Enabling
Energetic Enchanting Encouraging … Evolving!
http://www.youtube.com/watch?v=ZblrRs3fkSU

Laura B. Cohen, Web Support Librarian, University at Albany, SUNY.
Enlightening Educating Expanding Everyone Empathic
Emerging Elementary Entertaining Enriching Enjoyable

Essential Exciting Empowering Electronic
Engaging Equality Embedded Embracing Enabling
Energetic Enchanting Encouraging … Evolving
2.0 isn’t a thing, it’s a …
Questions
Helene Blowers
    www.LibraryBytes.com
     hblowers@plcmc.org

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