Sublime Immersion - Art in Second Life

Three Levels of Sublime Immersion
Sydney Writers Festival 2008


in Second Life

Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory
gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com


1 Authored

2 Resonant

3 Co-creative
and the artists challenge



Gary recent created ‘social’ environments
BigPond Telstra Fortune 100s AFTRS/Cog/Others

ABC Island Deakin Arts Island Thursday’s Fictions



Social Virtual Worlds can emulatereal world but beware of over representation



A few commercial Social Virtual Worlds

Club Penguin 4m Habbo Hotel 8m Stardoll 12m Nicktropolis 5.5m

Second Life 1.2m there.com 0.8m SimsOnline Mattel Barbie 2.75m (2mts)

Kaneva NeoPets 30m Webkinz 3.8m Sony Home PS3

SVWs inside gameplay environs - Runescape - 5.5m, World of Warcraft 9.2m, Gaia Online 3.5m, Disney VMK 1.8m etc etc



Second Life is a Sandbox



Second Life is a place to learn



Second Life a place to spent a ‘lot’ of time

Overall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008

Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March

83.79% of the population is 25 years and older, and the older users
spend far 3 times more time in Second Life than younger users with those over 44 years old continuing to be
the heaviest users on average, and teens and under-25's spending the least time.
Females spent nearly twice as long online in Second
Life as the boys

* 45 and older: 70.17 hours per user
* 35-44: 66.06 hours per user
* Teen grid: 24.67 hours per user

* Uganda: avg 89.4 hrs per user
* Russia: avg 79.24 hrs per user
* Bahamas: avg 78.09 hrs per user

April's Lindex activity was US$8,653,125 in April 08

55 percent watch far less television since becoming
active in Virtual Worlds


Stickiness of Social Virtual Worlds: simply more and more
people spending more and more time

Second Life (creation around 30% of time) active monthly
participants around 900 000 are in-world between 42 to 58 hours
per month.

Compare with (source MediaGuardian):
- Facebook’s 75 million users on for just 4 hours per month.
- 132 million Americans watching YouTube but they just watch 5
minutes per day, or 2.5 hours per month.
- TV watching is irrelevant to generation c and already in the UK
for all generations, more time is spent online than in front of TV

“Second Life has the highest rates of loyalty and 'stickiness'
of any social network with active inhabitants (900k) 56 hours
per month”



1 Authored



1 Authored - Sistine Chapel 2007



1 Authored - Art Installations (as real world)



1 Authored - SkyDancers IV 2008



1 Authored - NPIRL Garden of Delights



1 Authored - Deakin University



2 Resonant



2 Resonant - Blackthorn Hare, Yes



2 Resonant - Thursday’s Fictions



2 Resonant - Whisper Box then Parsec



2 Resonant - Adam Ramona (Music Installations) + Babelswarm



3 Co-creative



3 Co-create?
Dare we involve the ‘participants’
in the/our creative process?



Be A Part of the Conversation, Community and Co-Create
Itʼs not about artiﬁcial interactivity its one-to-one relationships



Tools for inhabitants “roll your own” Social Virtual Worlds

Metaplace
Vastpark Openlife Open Croquet

Multiverse Mirror World HiPiHi Twinity

There and Second Life options



Community Created Content (CCC)
84 percent of Australian and 88 percent of New
1
Zealand internet users use Web 2.0 for sharing
content such as photos, links and video
Community Consumed Media
83% in Australia and 88% in New Zealand
Community Consumed Video
Around 78 percent of Australians and 76 percent
of New Zealanders download and stream audio
and video content.
CONSUMER GENERATED MEDIA: EVOLUTION OR REVOLUTION? Nielsen 26 February 2008



Brief, I hope - Thankyou


Sublime Immersion - Art in Second Life

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Sublime Immersion - Art in Second Life