1. Digital Customer Acquisition Toolkit Hayden Sutherland Ideal Interface

2. Digital is not just technology, brand or communications

3. It is all 3 combined

4. Tech Brand Comms

5. In other words, the overlap between..

6. Interaction Creativity Content

7. Traditional communication roles are now blurred and almost unrecognisable

8. Attention Interest Desire Action ‘ AIDA’ Acquisition Model

9. Attention Interest Desire Action 3 Areas Of Customer Activity

10. PR Marketing Conversion Attention Interest Desire Action Map To 3 Key Disciplines

11. PR Marketing Conversion Attention Interest Desire Action Wrapped With Branding

12. A Digital Toolkit for Building Business

13. The overlapping tools used online for: PR, Marketing & Conversion

14. Toolkit Key Something used on a Website Internally Something used off of a Website Externally

15. Digital PR Tools Social Media Press Release Keyword Targeted Content Photo sharing Social News & Bookmarking SEO News & Press Content Video Sharing SOCIAL MEDIA Twitter Facebook Community Feeds & Syndication Blog/Editorial Link Building Analytics Monitoring Tracking Surveys Email Blogger Engagement

16. Digital Marketing Tools Analytics Promotions Landing Pages Micro Sites Email Marketing Search Engine Optimisation Search Engine Marketing (PPC) Competitions Rich Media & Video Online Advertising Social Media Marketing Banners & Buttons Sponsorship Content Affiliate

17. Digital Conversion Tools Analytics Content Personalisation User Journey Optimisation A/B & Mult-Variate Testing Tools Search & Social Marketing eCRM Email Feedback Imagery

18. [email_address] +44 (0)780 134 1955 www.idealinterface.co.uk