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an event apart: five big #aeasea takeaways
1.
an event apart five
big #aeasea takeaways
2.
a conference for
people who make websites. an event apart
3.
4.
5.
6.
three days...
7.
8.
twelve speakers...
9.
@zeldman jeffrey zeldman
10.
@beep ethan marcotte
11.
@jensimmons jen simmons
12.
@aarron aarron walter
13.
@mulegirl erika hall
14.
@meyerweb eric meyer
15.
@karenmcgrane karen mcgrane
16.
@jmspool jared spool
17.
@jasonsantamaria jason santa maria
18.
@mike_ftw mike monteiro
19.
@globalmoxie josh clark
20.
@lukew luke wroblewski
21.
ten sponsors...
22.
23.
...and a lunchbox.
24.
25.
26.
also, lots of
provocative ideas.
27.
28.
here are my
five big takeaways:
29.
1.
30.
there is no
one true input.
31.
an event apart: seattle my
takeaways
32.
but there are
comfort zones.
33.
an event apart: seattle my
takeaways
34.
consider this:
35.
75% of phone
interactions are single-thumb
36.
controls for iOS
apps are at screen bottom
37.
controls for Android
apps are at screen top
38.
controls for web
are at page bottom
39.
controls for tablets
favor sides and corners
40.
voice and gesture
are here, brain is on the way
41.
in other words:
42.
web experiences should
be touch-friendly
43.
digital experiences should be
input-agnostic
44.
2.
45.
there is no
one true output.
46.
an event apart: seattle my
takeaways
47.
so things are
getting ugly.
48.
an event apart: seattle my
takeaways
49.
let’s bring some
order to chaos.
50.
51.
consider this:
52.
90% of media
consumption occurs on a screen
53.
90% of users
move between devices to accomplish a task
54.
55% of Americans
use their mobile devices to go online
55.
31% of these
Americans only or mostly use the internet on their mobile devices
56.
in other words:
57.
web media should
be mobile-friendly
58.
digital media should
be context-agnostic
59.
3.
60.
plan for everything.
61.
an event apart: seattle my
takeaways
62.
you’ll either reach
everyone...
63.
an event apart: seattle my
takeaways
64.
...or reach your
breaking point.
65.
an event apart: seattle my
takeaways
66.
but don’t assume
it will break...
67.
an event apart: seattle my
takeaways
68.
...and if it
does, take it in stride.
69.
an event apart: seattle my
takeaways
70.
consider this:
71.
technology is transformative by
nature
72.
we can’t predict
the changes that are on the horizon
73.
we can be
sure that new platforms are on the way
74.
sure, we can
continue to fork content across platforms
75.
but it’s expensive
(and stupid) to do things that way
76.
in other words:
77.
web content should
be syndication-friendly
78.
digital content should
be platform-agnostic
79.
4.
80.
you can handle anything.
81.
an event apart: seattle my
takeaways
82.
so learn about
everything.
83.
an event apart: seattle my
takeaways
84.
consider this:
85.
our clients don’t
always understand digital
86.
it’s our job
to educate them about what we do
87.
when it comes
to educating, sometimes less is more
88.
we love what
we do, and we get paid well to do it
89.
if we show
our clients why we love it, they will too
90.
in other words:
91.
web professionals should
be client-friendly
92.
digital professionals should
be bias-agnostic
93.
5.
94.
look forward to looking
back.
95.
96.
past. future. it’s
all in your hands.
97.
98.
consider this:
99.
we have to
be fast
100.
we have to
be smart
101.
we have to
be strong
102.
we have to
be flexible
103.
we have to
be aware
104.
in other words:
105.
be friendly
106.
be agnostic
107.
we’re building systems,
not just deliverables
108.
what we build
is the foundation for the future
109.
build cool stuff
for everyone, and have fun doing it
110.
111.
thanks.