1. IMDB

2. All three female on this poster are dressed in t shirts and jeans. There body stance suggests
they’re prepared for fighting/conflict. Also they look as if they are apart of the gang, which is
something different compared to how females are represented in other films. They did this
because they want to reach out and gain more female audience members.
The guys in this poster are all looking serious and
they look ready for action. This poster attempts to
reach out to males by having cars and a man with
body armour on. This suggests that there will be
car races and possibly chases involved. Also it
suggests that there will be action with armed
weapons as the man has body armour on.
This appeals to males because guys love an action
packed film, with conflict and mystery behind it.
Also the colours which are used are not colours
which girls are associated with. For example the
red car could represent danger as the colour red
is usually associated with danger and conflict.

3. The ratings on this film is extremely surprising because 27.1%
of females rated it 10. Also another surprising result is the
fact that on average females voted for it higher then males.
One factor which
could have
contributed to this
is the fact that a lot
of females watched
this film because
they find the men
in it attractive.
Whereas males
watch it for the
story line and the
action.

4. This poster is constructed to appeal to females. For
example, the color of the title is purple/pink, both
these colors are usually associated with girls. Most
boys would not be attracted to these colors.
Another way it appeals to females is that the poster
only contains females. This encourages girls to
watch it as they may be able to relate to the
situations, also they might find the film more
enjoyable.
The tag line suggests the 3 girls are
the popular girls and that they can’t
be trusted. The girl in red is the one
who seems to be less, popular and
more reserved by the look of how
she’s dressed. This appeals to girls
and especially teen girls as they can
relate to these situations, because
females are associated with bitterness
and back chatting.
The fact that the girl in red is having to
look behind her back at the girls
behind her suggests that there may be
conflict between the girl in red and the
girls in the skirt. Also it suggests that
the girls in skirts have more power as
there are 3 of them against the 1 one
girl in red.

5. 22.3% of girl rated it a 10, clearly females
liked it better, this is understandable as the
film is a so called ‘’chick flick’’ which
mostly females are in to.
Also there are more
males active on imdb,
if there was the same
amount of females
active, the average for
female ratings would
be higher.
Only 12% of males
gave it a rating of 10.
This is a huge
difference in
comparisons to the
females. 28.4% of
males rated it a 7,
meaning they did not
enjoy it nearly as
much as females.
This is understandable as the film was aimed at
females, so the results of the votes is no
surprise.