1. Thopon Chowdhury
Unit 1 Assignment 2
Pick a video game to research.
Using at least 5 sources of information you need to:
1) Identify and describe the target audience and how this game was designed
for them.
2) How the game did when it was released:
1. How much money did it take
2. How much did it cost to make
3. How was it received by critics
4. What reviews did it get
Grand Theft Auto
1) This game firstly is identified as an adult’s game. Although played by many
children, the game has guidelines and restrictions towards the people that
should be able to play it. The game is age restricted by PEGI. PEGI restricts the
game to anyone who is under the age of 18 due to: Violence, bad language,
sexual content and drugs. After all this the game is still played by children
under this age and is known to be played by a younger audience. This is known
by everybody because on the cover of grand theft auto it displays a restricted
age for the game to be played. It is also known as an adults game and franchise
because of the different images they display on their own website. E.g. on
Rockstar’s website there are many images with naked women and nudity. This
is a sign that this is an adult gaming franchise. Another way to identify the

2. target audience is the contents of the game. The game contains many forms of
nudity such as when you visit a strip club or a lot of pedestrians. The target
audience is mostly recognized for being a game for males rather than females.
This is proven in the game where majority of the nudity is by females and also
there is a lot of explosions and violence which in stereotypical terms is
targeted towards men.
2) At the games firstrelease it sold millions. Even till this day the game has
reached 150million worth of sales and it’s slowly rising. In the next three days
the game reached$1 Billion. The game is already the 24th best-selling game
ever in the UK, and its opening week figures were2.4 times bigger than GTA 4,
and bigger than all previous GTA titles' launch weeks combined. The company
announced that it has now sold 33 million total copies of its hit game Grand
Theft Auto V, approaching $2 billion sales justfromthat game alone. But Take-
Two also said that despite such a major success, ittook a loss for the quarter of
$30.8 million, or $0.40 per share. Also this game brokemany world records.
Some of these records arelisted below: Full list of Grand Theft Auto V record-
breaking achievements:
1. Best-selling action-adventure videogamein 24 hours
2. Best-selling videogame in 24 hours
3. Fastest entertainment property to gross $1 billion
4. Fastest videogameto gross $1 billion
5. Highest grossing videogamein 24 hours
6. Highest revenue generated by an entertainment productin 24 hours
7. Most viewed trailer for an action-adventurevideogame
Grand theft auto 5 according to Bloomberg business cost Rockstar to spend
$115million to produce. This is the most expensive game ever but has been
known to make at least 6 times as that in a month.

3. According to venture beat, the games critics reviewed GTA 5 as one of the best
games ever to be made. This was the quotes of the review:
“Michael, Franklin, and Trevor embody the best and worst of what Los Santos
and Blaine County have to offer. They’re not heroes, but despite my conflicted
feelings, the engrossing narrative pulls you into their personal lives and the
violent conquests they embark on. You’re both a witness and accomplice in
their crimes. Depending on your personal tastes, that can come off as being
repulsive, funny, or somewhere in between. You can also just ignore the story
completely and spend hours looking for Bigfoot again in the mountains.
Exercising that freedom of choice is what helped launch Grand Theft Auto to
popularity in the firstplace. Rockstar doesn’talways hit its ambitious goals, but
it comes pretty damn close, and that’s enough to make Grand Theft Auto V its
finest GTA game to date”
Final critic’s score: 95/100