1. Navigation bar with tabs to different sections and drop down menus to the most popular topics.
This helps the viewer to navigate the website to the exact place they want to go therefore making for easy navigation.
Embedded video.
The imbedded video is there so that you can get information easier just by listening, instead of reading huge line of paragraphs and probably
not understanding anything im sure everyone would agree that videos are not just fun and easier because you don’t have to do much but you
learn easier and faster from videos.
Search box.
Every website should have a search box, in this case the NHS have one so that the user can search the whole website for something they want
to know I could be some very specific, search boxes makes it easier than navigating through the whole website to find something.
Logo with hyperlink to main page.
This just makes it easy for you to get to the websites homepage.
Slogan.
They have a slogan as a way of recognition and individuality.
Sharing, saving, printing icons.
The website allows you to share, save and print specific things.
Tabs for the specific topic.
Each topic page you go onto there will be tabs for different sections of the current viewed page.
Subheadings.
They use subheadings to make it easier for you to know what your looking for/at.
Bullet points.
Bullet points are used so that the website is layed out in a easily viewable and organised way.
Hyperlinks.
Hyperlinks are one of the most used website transitions, the logo on the website is hyperlinked so when you click the logo it will take you to
the homepage. There are others such as a link could be hyperlinked to a related Youtube video and so on.
2. Advice boxes/boxed information.
Boxed information is usually used to give you little bits of information which might be helpful.
Comments.
The NHS have included a comments section so that people can talk to each other if they need help or advice with something, this will give people
chance to get a range of answers making for easier research.
Image.
Images are included so it can make for easier research and to narrow down questions some people might have.
Name of article.
Having the name of the article is important on any website but especially important on a health website, the user needs to know what they are
looking at.
Form: Online fact/advice website
Structure: Written articles with paragraphs, subheadings, bullet points
Content: Information about different topics, pictures, videos
Technical conventions: hyperlinks, tabs etc
Mode of address: formal, serious, informative, tries to be objective