1. Advertising and
Marketing
Advertising and marketing
aims is to persuade an
audience to take some sort
of actions

2. Size, Shape and
Structure
 Size
shape structure, 15000 companies, 6.2
billion in uk (money) –links with other
industry, magazines cause they get their
money from advertising, also films as they
advertise trailers, newspapers have
adverts in, lots of marketing in films ,
interactive media as facebook etc have
adverts, photography and photo images
links to advertising as they need images ,
links with games and press.

3. Companies within sector


It was founded John Bartle, Nigel Bogle & Sir
John Hegarty in 1982,sir John Hegarty and
Nigel Bogle are leaders together today and
with worldwide CEO Simon Sherwood. The
company employs more than 900 staff
globally. It has been responsible for
advertising projects for the last 30 years. The
company has worked with Audi, Vodafone,
PlayStation, Levi Straus, British Airways, Johnnie
Walker, Omo/Persil & Axe/Lynx.
What other companies do the owners own.

4. Another company within the
sector
 Abbott
Mead Vickers BBDO is the UK’S
largest advertising company by revenue,
it has been since the late 1990’s (1997 to
be specific). Also works with company
such as BT, BlackBerry and Sainsbury’s. It
is a subsidiary of Omnicom Group.
Omnicom Group is headquartered in new
York city. Revenue is $14.3 billion (2012)