4. Publishers reinvent their mobile strategies to
connect with the new digital behaviour of
consumer’s dailylife.
need: the need to be up-to -date with the
news, at any time and any place.
Source: Cim Internet page requests
5. 2013, average time spent with digital media
per day will surpass TV Viewing in the US
Daily TV time will actually be down
slightly while digital media
consumption will be up 16%.
The most significant growth area is
on mobile
6. 22.5% of Internet Traffic in the EU5 Is Driven by
Non-PC Devices
Mobile, 14.2
%
Tablet, 7.5%
PC, 77.5%
Other, 0.8%
EU5 Share of Page Hits* Across Devices
Source: Comscore Mobile Advisor / EU5 Region (United Kingdom, Spain, Germany, Italy, France) /December 2013
7. Desktop audience is shifting to mobile
devices
Desktop queries - 7% Mobile queries + 83%
Source: Google Belgium Quaterly Update - Car Dealers – Q4 2013
8. 60% of all facebook users in Belgium are
mobile users
21%of total mobile
time spent
Facebook and
Instagram are
Source: Facebook
9. 89% of our time browsing the Internet on our
mobile phones takes place in apps
Source: Nielsen Q4, 2013, Monthly usage of app and mobile web
10. Consuming content is one of the most important
activities on mobile devices
• Content consumption evolution OPPA
• 213,617 daily visitors
• More than 165 mio impressions
Source: OPPA
11. What’s new in the CIM 2013 - Print
Media brand
Digital format
Paper format
PDF Website APP
12. New Currency In print: audience analysis
Currency 1 LDP audience of a title (paper version only)
Currency 2 Cumulative net audience of the paper version
as well as the PDF version and the audience
of the application tablet and smartphone.
Currency 3 Mediabrand audience whatever the medium
25. Mobile @ all levels in the agency
• No Silo’s: People from the Digital, Social, Performance & Print team
are involved
• Solutions for Mobile Analytics (Tracking) & Mobile development
thanks to Mobext offices in UK, Poland, Emirates
• Mobile is always part of display campaign. Budget from 5k to 50k
• Mobile represents 5% + 25% Display plan + Social + Search =
+/- 40%
26. How To Start with mobile?
Step 1. Design a responsive website (mobile friendly) that works across
devices and/or a native mobile app. Each option present advantages
and drawbacks. Find the best match for your business
• Think about your needs, goals of your business
Step 2. Don’t forget the Analytics/Tracking solution
Step 3. Be patient for the development of Mobile Formats. It’s still a long
road for standardization!
27. Conclusions
• Mobile is now
• Desktop is declining in favor of mobile devices
• Mobile changed our media consumption & media behabiour
• Opportunities (creativity, coupons, ...)
• Extension to other channels: TV, print, store
• Engagement with the consumer
DO NOT BE SCARED, MOBILE IS QUITE SIMILAR TO DISPLAY
Insert your image here See brand guidelinesThe Image must be:Full BleedTo insert a background image please click on the background using the right hand button of your mouse.From the menu choose FORMAT BACKGROUND then choose PICTURE OR TEXTURE, from FILE choose picture and navigate to select the picture you want to place.The picture will be placed behind the text and the logo. PLEASE MAKE SURE THE PICTURE IS 4:3 AND High enough resolution.
Facebook = 5,4 M monthly 62% of internet users in Belgium3,2M people monthly on mobile => 60% of all facebook users in belgium
In the middle of 2010, what time we were on mobile was split 60-40 between the mobile web and apps
32 smartphone apps
Extends the 30 second TV commercial Drives measurable Direct Response (downloads, coupons and signs up etc.) Real Time Measurement of your campaign (engagement, interaction and sharing) Tags shazam / nombre de personnes qui ont vu le spot = shazam engagement rate