How can Airlines use smartphones @ its Biz

2. Smartphone strong growth worldwide

3. Mobile Users vs. Desktop Users to access the internet
Internet Users (MM)
Mobile Internet Users > Desktop
Internet Users within 5 Years
Source : IDC, 2011

4.  Smart Phone Acquisition in Saudi Arabia
Last year (2010) Search Relative Growth (Mobile vs. Desktop
Mobile > Desktop
Last year (2010) Growth of smart phones traffic in top Middle East & North Africa

5. Smartphone strong growth worldwide
• Increased demand for smart phones will drive
mobility investments -especially in the GCC which
experienced a 60% growth in smart phone demand
last year. ( IDC 2010)
• In 2011 over 85 percent of new handsets will be able
to access the mobile Web ( Gartner 2010 )

6. Mobile Ticketing
• By 2013, 70% of airlines will sell tickets directly on mobile phones to passengers
(SITA IT trends survey)
• Nearly 15 billion tickets will be delivered to mobile devices worldwide by 2014
(Juniper Research )
• The report predicts that one in every 10 mobile subscribers will use mobile
ticketing services in 2014 (Juniper Research )

7. Global Advanced Payment Forecasts - Mobile Payment
Mobile
$510B
Contactless
Cards
$395B Online $
1,842 B
Source : Airline Information 2010

8.  What are The Benefits of Mobile
Services to the Airline Industry

9.  Benefits of Mobile Services to the
Airline Industry
• Increase Revenue Opportunity
• Reduce Customer Services Cost
• Improve service levels
• Improve Customer Satisfaction and
loyalty without engaging more
expensive call center
• Enhance staff productivity
• Increase brand awareness and
engagement
• Enhance multichannel campaign efforts

10. Benefits – For Passengers
• Improved travel process & better time utilization
• Simplified travel planning and reservations
• Enhanced self-serviced purchasing options
• Better travel experience
Benefits – For Airport
• Reduced airport congestion
• Smooth operations
• Minimal delays
• Provides more revenue opportunities

11.  Sample Airlines have mobile Services
And more…

12. We have studied and downloaded mobile services of the
following leading airlines:
• Continental Airlines
• Lufthansa
• American Airlines
• Singapore Airlines
• Air France
• Malaysia Airlines
• British Airways
• Air Asia
• Emirates Airlines
• Qatar Airways
• Delta Airlines

13. Leading Airlines Provide the Following Mobile services
• Make a booking
• Manage a booking
• Flight Status & Advanced Notifications
• Ticketing
• Payment
• Issuing Bar coded boarding passes ( BCBP )
• Timetable
• Flight maps
• Airport maps
• Mileage account
• Connecting with Social Media tools and marketing
• Baggage Tracing
• Ability to track the location of a passengers
• Services by flight ( In-flight entertainment, dining & services)
• Advertising Opportunity
• Contact Information
• Entertainment
• Special needs

14. Best of The Web & Mobile Performance Awards 2010 (gomez.com)

15. Continental Airlines
• MORE services include:
1. Contact us
2. Direct TV
3. Games
4. President lounges
5. First & Business lounges
6. Timetables
7. Social Media
8. Currency Converter

16. Continental Airlines
You can
select your
seat easily

17. Continental Airlines
Bar Code
Boarding
Flight Pass
Details

18. Lufthansa
• Info & Services include:
1. Contact us
2. Mobile Boarding Pass
3. Mobile Baggage Tracing
4. Travel to the Airport by
Public Transport
5. First & Business lounges
6. Seat Map for our fleet
7. Entertainments

19. Lufthansa

20. Lufthansa

21. Lufthansa

22. Lufthansa

23. THANK
YOU
Hatem Kameli
hatemkameli@gmail.com
Mob: 0563034939
@hatemkameli