How network-centric competition is applied by companies around the world

1. Network-Centric Strategic Planning Nik Mohd Hasyudeen Yusoff CEO and Thought Leader, Inovastra Competitiveness Through Innovation and Strategy

4. Network-Centric Competition Your Business Your Customers Your Customers Your Customers Your Suppliers Your Network Partners Your Competitors Your Competitors Economy Environment Technology Society Politics

6. Network-Centric Competition An enterprise vertically structured Market 1 Market 2 Market 3 Direct present Vertical Integration? Direct present Direct present

7. Network-Centric Competition An Enterprise leveraging on network Market 1 Market 2 Market 3 Direct present Network- Centric? Network Partner Network Partner Service Platform Owner

8. Network-Centric Competition Clients Problems Business Services Firm 1 Business Services Firm 2 Sorry, no capability Yes, we have solutions! Knowledge provider Subject Matter Expert Business Services Firm 3

9. Network-Centric Competition Network-Centric Competition Principles 1 – Adapted from the Principles of Network-Centric Innovation, The Global Brain, Nambisan and Sawhney Principles of Network-Centric Competition 1 Description Examples Shared goals and objectives Common goals bring network members together Customers community Shared “world view” Common assumptions, mental models Open Source Community “ Social” knowledge creation Interaction among members as basis of value creation Inventor networks Architecture of participation Systems, mechanisms, processes to participate Open source community

10. Network-Centric Competition Management Features Leveraging on like-minded partners Network-Centric Elements Features Network leadership Orchestrating the behaviour of network members and network activities in creating value to clients Network governance A clear articulation of the roles and responsibilities of the members in the network Supporting infrastructure Knowledge management, project management, technology platforms, business tools etc which are core to the USP of the network Intellectual property management and value appropriation protocols Cover how intellectual property is developed, owned and shared as well as the value created through the use of the IPs are shared

11. Leveraging on like-minded partners Business Services Firm Business Partner Business Partner Existing Clients New Clients New Clients Existing services based on existing capabilities New services based on partner’s capabilities New services based on newly acquired capabilities New services to new clients based on partner’s capabilities New services to new clients based on partner’s capabilities and new distribution channels