Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Chapter1cocacola
1. College : SNJB’s COE, Chandwad.
Class : MBA 1st year.
Guidance By : Hon. Prof. Mr. U. S. Kasar
Sir.
Company : The Coca-Cola Company.
Presenters : Gaziyani Md. Hasnain
Rahul O. Bhandari
Khushbu Mutha
Abu Swaleh
Bhagyashree Mankar
2. In 1886, Coca-Cola was invented by a
pharmacist named John Pemberton,
otherwise known as "Doc." He fought in the
Civil War, and at the end of the war he
decided he wanted to invent something that
would bring him commercial success
3. What is it?
• Coca-Cola is a carbonated drink introduced in
1886
• Ingredients-sugar
-caffeine
-phosphoric acid(a mineral acid)
-caramel color
-natural flavorings
-carbonated water
• A sweet soft drink sold world wide
4. Why is it so famous?
• People get addicted to caffeine
• The Coca-Cola company spends trillions of
dollars on advertising
• It is delicious and refreshing
• It is one of the most bought soft drinks in the
world
• It used to be used as a
medicinal product
• You can buy it anywhere
• The company is worth
$67.5bn and was named the
most valuable brand
5. 1886
-First year the Company sold about 9 glasses a day.
- The first advertisement appears in the ‘Atlanta Journal’
- Frank Robinson suggest the name Coca Cola and pens the
name in Spencerian script which still is used today.
1887
- Free drink coupons are distributed to encourage people to try Coca Cola
1891
-Coca Cola uses for the first time calendars and outside posters
for advertising
6. 1893
- The Coca Cola trademark is
registered in the U.S patern
office.
1894
-Coca Cola is first put into bottles in
Vicksburg, Mississippi, by Joseph
Biedenharn
1896
- The Coca Cola Company
1895
distributes branded urns en clocks
-Coca Cola is sold and consumed
in every state and territory of the
U.S
1899
-Large scale of bottling begins
in Chattanooga, Tennessee
1904
- The first magazine ads for Coca-Cola
appears in national consumer
publications
1901
-The annual advertising budget for Coca Cola
surpasses the $100.000 mark for the first time
7. 1906
- Cuba, Canada and Panama
become the first countries
outside the U.S to bottle
Coca Cola.
1909
- Bottles of Coca-Cola are
delivered by hors-drawn cariages
1912
-Copycat beverages try
to capitalize on the
succes of Coca-Cola
1911
-The annual advertising budget for Coca Cola
reaches the $1 million
1916
-The 6,5 ounce refillable glass contour bottle is introduced to
distinguish Coca-Cola from competitors.
- Though pattend in 1915, the contour bottle was introduced
to the public in 1916
8. 1923
1925
- The Coca-Cola sixpack is
introduced , this system was
purchased for encouraging
people to bring Coca-Cola
home.
- The first billboard from CocaCola appeared
1935
1928
- The first
standaridized coin
operated vendingmachines are
introduced
-The IX Olympic games open in Amsterdam,
and Coca-Cola has it’s first Olympics
1929
-The bell-shaped glass is
adopted as the standard glass
for serving Coca-Cola at Soda
Fountains.
1931
- The Coca-Cola Santa
Clause created by
Haddon Sundblom, first
appears in advertising
9. 1941
1950
- The elf-like Sprite is
introduced to promote the
word ‘Coke’
- Coca-Cola becomes the
first-ever product that
appears on TIME
Magazine
1958
-Coca-Cola is a welcome
accompaniment to 1950s activities
such as bowling, picnics etc.
1955
-The first King-size and Familysize bottles are introduced
1947
- A new sleek look for the CocaCola fountain dispenser
10. 1960
- The 12 ounce can is
introduced
1963
- TaB the company’s first Diet soft
drink is introduced
1978
1961
-Sprite is introduced
- Coca-Cola comes to
China, the first
packaged cold drink
allowed in the country
11. 1982
- Diet Coke is introduced
1961
-The Coca-Cola foundation, the
company's first philanthropic arm in
the U.S is established
1985
-Coca-Cola becomes the first drink
appearing in space when an
asstronaut tests the ‘Coca-Cola
Space Can’ on board of the ‘Space
Shuttle Challenger’
1986
- Coca-Cola exists 100
years!
12. 1998
- Coca-Cola extends its FIFA
Partnership with a long term
commitment to the Federation
Internationale de Football
association
1991
- Coca-Cola introduces the first
bottles made by partially recycled
plastic
1990
- Coca-Cola is introduced in
East Germany
1996
- Coca Cola sponsors the Summer
Olympic Games in hometown
Atlanta.
1993
- The Polar Bear
makes his first
appearance in an
advertisement
13. 2005
2008
-Coca-Cola introduces the M5S
( The maginificant five bottles )
- Coca-Cola is a main sponsor of
the Presidential campaigns
- Coca-Cola Zero is introduced
2002
- Coca Cola is one of the main
sponsors of ‘American Idol’
2007
- The Company acquires Energy
Drinks inc.
- On May 24 A New WORLD of
Coca-Cola opens in Atlanta,
Georgia
14. consumers
• Coke is now sold in more than 200
countries
• The Coca-Cola company targets the age
group of 14 to 24 year olds
• All age groups drink Coke
• An average American drink 4128 ounces of
Coca-Cola each year
17. Board Members
Alexander B. Cummings, Chief Administrative Officer
Carletta Ooton, Chief Quality and
Product Integrity Officer
18. Board Members
Steve Cahillane, President,
Coca-Cola Americas
Beatriz Perez, Chief
Sustainability Officer
Joseph V. Tripodi, Chief Marketing and Commercial Officer
19. Coca-Cola’s Mission
Mission + Commitment = Focus
Focus + Action = Results
• Mission statement: “We exist to create value for
our share owners on a long-term basis by building a
business that enhances The Coca-Cola Company’s
trademarks. This is also our ultimate commitment.
As the world’s largest beverage company, we
refresh that world. We do this by developing
superior soft drinks, both carbonated and noncarbonated, and profitable non-alcoholic beverage
systems that create value for our Company, our
bottling partners and our customers.”
20. Coca-Cola’s Objectives
• Coca-Cola’s first objective is to
maximize share owner value over time.
• Maximize long-term cash flow
• To ensure the strongest and most
efficient production, distribution, and
marketing systems possible
21. Coca-Cola’s Internal
Environment
• Coca-Cola produces franchise
products.
– Products do not have substitutes
– Coca-Cola is a low cost leader
– Coca-Cola has the largest plant capacity
in the world and therefore enjoys
significant economies of scale.
– Low regulatory restrictions placed on the
Company.
23. Coca-Cola’s Economic
• Coca-Cola’s products are somewhat
sensitive to economic slumps
– Loyal patrons, however, view Coca-Cola
as an inexpensive pleasure
– Disposable income is generally rising
around the world
24. Coca-Cola’s Economic
• Coca-Cola’s business in foreign
currencies result in currency exposure
of the company.
• Strong U.S. dollar means weaker
currencies elsewhere.
• Coca-Cola utilizes hedging tools to
minimize this risk.
25. Coca-Cola’s Social
• Consumption has been proven to be
inversely correlated with age.
• Health-Conscious Baby-Boomers are
turning towards healthier alternatives.
• Coca-Cola’s Nestea products are
geared towards this market segment.
26. Coca-Cola’s Technological
• The world is getting smaller due to
increased technological capacities.
• a “Global Teenager” has emerged
• Coca-Cola is equipped to market this
group.
27. Coca-Cola’s Political
• Coca-Cola has been faced with an
Anti-Trust suit from Pepsi
• Pepsi claims Coca-Cola has
monopolized the fountain-dispensing
market.
• Suit seeks unspecified damages and
asks the court to stop Coca-Cola from
prohibiting Pepsi products.
28. Coca-Cola’s Ecological
• Coca-Cola’s aluminum cans are
recyclable.
• Coca-Cola’s plastic containers are also
recyclable.
• Coca-Cola’s cardboard containers are
made out of recycled materials.
29. Rivalry
• Pepsi is Coca-Cola’s main rival
• Coca-Cola prevailed from the “Cola
Wars”
• Coca-Cola has two of the top three
soft drinks:
– Coca-Cola Classic (#1)
– Pepsi (#2)
– Diet Coke (#3)
30. Types of Coca-Cola
•
•
•
•
•
•
•
•
Cola
Cola Cherry
Cola Vanilla
Cola Green Tea
Cola Lemon
Cola Lemon Lime
Cola Lime
Cola Orange
• Cola Raspberry
• Diet Coke
• Caffeine-Free
Coca-Cola
• Coca Cola Zero
31.
32. 1886 - Drink Coca-Cola
1904 - Delicious and Refreshing
1905 - Coca-Cola Revives and Sustains
1906 - The Great National Temperance
Beverage
1917 - Three Million a Day
1922 - Thirst Knows No Season
1923 - Enjoy Thirst
1924 - Refresh Yourself
1925 - Six Million a Day
1926 - It Had to Be Good to Get Where It Is
1927 - Pure as Sunlight
1927 - Around the Corner from Everywhere
1929 - The Pause that Refreshes
1932 - Ice Cold Sunshine
1938 - The Best Friend Thirst Ever Had
1939 - Thirst Asks Nothing More
1939 - Whoever You Are, Whatever You Do,
Wherever You May Be, When You Think of
Refreshment Think of Ice Cold Coca-Cola
1942 - The Only Thing Like Coca-Cola is CocaCola Itself
1948 - Where There's Coke There's Hospitality
1949 - Along the Highway to Anywhere
1952 - What You Want is a Coke
1956 - Coca-Cola... Makes Good Things Taste
Better
1957 - Sign of Good Taste
1958 - The Cold, Crisp Taste of Coke
1959 - Be Really Refreshed
1963 - Things Go Better with Coke
1969 - It's the Real Thing
1971 - I'd Like to Buy the World a Coke
(part of the "It's the Real Thing"
campaign)
1975 - Look Up America
1976 - Coke Adds Life
1979 - Have a Coke and a Smile
1982 - Coke Is It!
1985 - We've Got a Taste for You (for
both Coca-Cola & Coca-Cola classic)
1985 - America's Real Choice (for both
Coca-Cola & Coca-Cola classic)
1986 - Red, White & You (for Coca-Cola
classic)
1986 - Catch the Wave (for Coca-Cola)
1987 - When Coca-Cola is a Part of Your
Life, You Can't Beat the Feeling
1988 - You Can't Beat the Feeling
1989 - Official Soft Drink of Summer
1990 - You Can't Beat the Real Thing
1993 - Always Coca-Cola
2000 - Coca-Cola. Enjoy
2001 - Life Tastes Good
2003 - Coca-Cola... Real
2005 - Make It Real
2006 - The Coke Side of Life