1. PRESENTED BY: Hasham khalid
Awais Rafique
Ahmed Shafkat

2. Vodafone, At a glance
Vodafone is a leading international mobile communications
company
27 countries and partnership agreements with a further 40
countries
over 71,000 employees, 289 million customers and only in UK,
more than 19 million Vodafone customers.

3. Public listed company ,listed in London and New York Exchange.
Vodafone using leading sport stars like David Beckham and
Michael Schumacher to promotes its image.

4. Aims
best known brand
growth through high
volume sales
Means
satisfying customer
needs through adding
values to product
Key
measurements
average revenue per
user
The essential’s of Marketing

5. Vodafone Marketing Mix
Vodafone
Marketing
Mix
Price
Place
Promotion
Product

6. Place
300 stores operates in UK
Sells through independent retailers
Customers are able to see and handle products they are considering buying
People are on hand to ensure customers needs are matched with the right
product and to explain the different option

7. Product
Different features provides customers with opportunities
To chat,
Play games
Send and receive pictures,
 Receive information about travel and sporting events
View video clips and send video messages
Vodafone live; provides on the move information

8. Price
Service accessible to anyone
Various pricing structures
Monthly price plan as well as prepay options
Gives NECTAR reward points every £1 spent on calls, text & picture
messages.

9. Promotion
Works with sports icons like David Beckham
Advertising on TV, billboards and magazines.

10. Sponsorship of david beckham in Vodafone
company.
Beckham campaign to promote Vodafone live.
Vodafone work with icons such as david
beckham to communicate brand value.
Partnership between the star and company.
Vodafone and Beckham

11. Getting the message across
Vodafone essential:
Outlines the product range.
Vodafone explore:
Help customers to maximize their use of purchase.
Direct mail:
Stimulates customers and Potential customers to find out
more.
Vodafone live:
A magazine for employees, detailing products, people
and sponsorship deals.

12. Market Research
Marketing industry as recall.
Beckham campaign helps to support vodafone’ drive for brand migration.
Global brand in the place of local one.

13. What makes Vodafone brand unique?
 Committed to improving the range of services
Offer a wide range of phones, making it possible to find one with
features that suit your particular needs.
Vodafone sure signals

14. A key point in Vodafone’s success is to build and strengthen customer
relationships. How is this carried out?
They provide products or services according to the demand of the
customer.
Adding value in products or services.
Brand name of vodafone’s company.
They provide more services from its cost which customers paid.

15. Thank you