Web businesses such as eBay®, Amazon® and a whole lot of others have long seized to be mere websites; they have morphed into web business platforms. By adopting a platform strategy, they are building an ecosystem of developers, partners and entrepreneurs to build innovative applications for customers. In this session, we discuss the significance of and associated issues in adopting a SOA strategy to open-up these platforms for the ecosystem.

1. SOA and the Web Business Platforms Harsh Jegadeesan, Ph.D.

3. Platform Usage Scenario | Website Traditional Scenario

4. Platform Usage Scenario | Mashups + + -Informational - Lightweight

5. Platform Usage Scenario | Composites -Transactional - Heavyweight

6. Platform Usage Scenario | Integration Scenario 2: Auctioning Excess Inventory Scenario 1: Selling on eBay Scenario 3: Integrating Synergistic Applications ERP HCM Integration of cloud apps with on-premise apps

9. Web Business Platforms | Stakeholders Developers Aggregators Marketplaces End-Users Web Business Platform Platform Providers Entrepreneurs

14. Engineering Challenges | Technology Choices Source: The SOA with reach: Web-Oriented Architecture, Dion Hinchcliffe Technology choices must be made based on application requirements