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Design to dominate_12.22490904
- 1. Design to Dominate
By: Shoaib Ahmed
President
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- 3. Set Out to Dominate
• People’s Car: Maruti
• Land on the Moon: Apollo 11
“ If it was possible, somebody else would have done it”
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- 4. Maximizing It
• Eliminate Blindness: Arvind Eye Hospital
• Polyester Kingdom: Reliance Industries
• Synonymous with Accounting: Tally
“Become the Only Player, Assume Success & Work
Backwards”
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- 5. Strategy for Success
• Partner Framework: Win - Win
• Anti funnel Design: Decentralization
“ The Tally Way”
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- 7. Where do you get your strategies from?
• Co – developing Products : Involving Customer Earlier
& More Deeply
• First Hand Insights vs. Market Surveys
Procter & Gamble – A G Lafley
Dainik Bhaskar – Agarwal & Sons
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- 8. Design A Winning Product
• Simple is not Basic
• Design dissolving into Behaviour
“Continuous innovation is the key”
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- 9. Enroll People
“If you want to build a ship , don’t drum up the men to
gather wood , divide the work and give orders . Instead
teach them to yearn for the vast and endless Sea”.
Antoine de Saint Exupery
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- 10. Enroll People
• Are your people bigger champions of the mission than you?
• Can you create a cause?
• Are your people having fun?
• Excite them enough to take independent action
“Trichy Police: Combating Terrorism”
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- 11. Dream Impossible
“You've got to follow your passion. You've got to
figure out what it is you love--who you really are. And
have the courage to do that. I believe that the only
courage anybody ever needs is the courage to follow
your own dream.“
Oprah Winfrey
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