We all know that just by being on Google search result doesn’t ensure business and leads for your business. And never ever indulge in unethical practices of SEO; also you should never encourage offers like 20000 likes in 2 days or 10000 hits on your websites in 3 days. Best way is the organic way to grow your business and visitors. Base on our experience we have shortlisted certain activities which are essential before outsourcing OR undertaking any assignment for SEO. Initial Analysis, Competition Analysis, SEO - On Page, SEO - Off Page Just to add on, it is also important to know that our of total Search results for a keyword on Google about 90 to 95% searches visitors never go beyond the first page of Google and out of these around 30% to 40% of click which gradually reduce to about 3% to 5% on the 7th position.There a lot more to learn and imply in the world of Online Marketing

1. Focusing on a little insight on SEO and Google rankings
Search Engine Optimization or SEO is one of the integral and important parts of online
marketing. It includes variety of actionable through which a link comes up on the search engine
on selected keywords.
Important part to understand while working for any SEO Project or while outsourcing SEO for
your company to a vendor is to understand the Business plan and the commitment that get or you
share about the SEO work which leads to business generation.
We all know that just by being on Google search result doesn’t ensure business and leads for
your business. And never ever indulge in unethical practices of SEO; also you should never
encourage offers like 20000 likes in 2 days or 10000 hits on your websites in 3 days. Best way is
the organic way to grow your business and visitors.
What should individuals know about Online Marketing and SEO, so that they can take wise
decisions to grow the businesses? This is a big question and we have tried to answer it based on
our knowledge and experience in the field.
Base on our experience we have shortlisted certain activities which are essential before
outsourcing OR undertaking any assignment for SEO.
1. Initial Analysis: It is very important to understand the industry of your client or yours
and who are the target customer of the
1. Industry Analysis
i. Analysis on competition within industries
ii. Specific keywords related to industries
1. Key Words Research
i. No. of searches per month per keyword
ii. Whether competition is high or low
1. 2. Competition Analysis
1. Competition Keywords Research
2. Competition position on different keywords
3. Competition Web and Social Media Presence
4. Competitor Analysis & Monitoring
1. 3. SEO - On Page
1. Web Design and Lay Out

2. 2. Keyword Density Analysis and Placement
3. Title/Description/Keyword/Other Meta Tags Development
4. Site (URL) Structure Analysis
5. Web Designing Basics / WYSIWYG Editors
6. URL renaming/re-writing
7. Content Development OR Check
8. H1, H2, H3 Tags
9. Anchor Text
10. Existing Web Content Optimization
11. Image Optimization
12. Use of robots.txt
13. HTML Validation
14. Doorway Pages
15. Cloaking
16. Creation of XML/HTML/ROR/Text Sitemaps
17. Submitting Sites to Google/Yahoo Webmasters
18. Canonical / 404 Implementation
19. Google Sitemap Creation
20. Yahoo Sitemap Creation
21. Google Webmaster Account Setup and management
22. Google Analytics (Statistics) setup and management
23. Creating of Favicons
24. 4. SEO - Off Page
1. Search Engine Submission
2. Directory Submission
3. DMOZ Submission
4. Article submission
5. Alexa Insights
6. Google Hot Trends and Insights
7. Google Business centre submissions
8. Press Release Submission
9. Content editing & Content Rewriting
10. Leveraging Local Search
11. Google Mapping/Listing
12. Press release news syndication
13. RSS (Really Simple Syndication)
14. Local and regional search engine indexing
15. Forum Posting & Posting Free Classifieds
16. Yahoo Answer Link Building
17. Social Book Marking
18. Video Optimization
19. White Hat SEO
20. SEO Reporting
1. Why is it important to Track SEO

3. 1. Website Position tracking in search engine: Provide Crucial data about the traffic
volume, quality and conversion rates through different position from different
keywords
2. Best Keyword Identification: Most profitable phrases identification for your
business and competition analysis
3. Online advertising monitoring associated with SEO: More control over budget,
results and strategy
The above mentioned details are the broad level classification while working on SEO
assignment, this helps you to understand the clients business better and work towards right set of
actionable and align your strategy of SEO as per the exact requirement of the business.
Just to add on, it is also important to know that our of total Search results for a keyword on
Google about 90 to 95% searches visitors never go beyond the first page of Google and out of
these around 30% to 40% of click which gradually reduce to about 3% to 5% on the 7th position.
There a lot more to learn and imply in the world of Online Marketing.
Till next time take good care of yourself and your online avatar
Reference: http://sankalptechnology.tumblr.com/post/74372340647/focusing-on-a-little-insight-on-seo-
and-google-rankings