5. Where the Internet is Headed Online Advertising Online Direct Marketing CAGR = 67.8% CAGR = 72.2% ( in billions) ( in billions) Source: Forrester Research Source: Direct Marketing Association
6. LifeMinders.com Is at the Intersection of Two Powerful Trends Offline Direct Marketing Methods Internet Advertising and Content Delivery
7. Internet Version 1.0 1994 - 1998 NBC - 14.3 million TV households ABC - 13.9 million TV households CBS - 13.5 million TV households Source: Nielsen Media Research, CBS Research, Company Reports McDonald's MasterCard AOL - 20 million subscribers Yahoo! - 80 million unique users Lycos - 32 million unique users
9. Internet Version 3.0 1999 - Depth Breadth MasterCard AOL - 20 million subscribers Yahoo! - 80 million unique users Lycos - 32 million unique users
10. LifeMinders.com Offers the BEST of Both - Targeted, vibrant community - Expert, top quality content - Narrow brand identity - Broad brand identity - Wealth of disparate information, multiple verticals - Wide, shallow community Depth Breadth
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12. Addressing the Direct Marketing Opportunity Member Level Database Low Cost Continuing Relationship Automate Advertising and Content Delivery Extensive and Granular Data About a Lot of People Learn
13. Learning Drives Performance Investing for Retirement What’s the Best Mutual Fund for You Sophisticated College Saving for Your Kids 2% 3% 5% 8% Initial Profile Behavioral Data IterativeTesting Purchased Data High Net Worth Investing Click- through Rates Member Aging
16. Category and Profile Expansion Entertainment Home Family Events Auto Finance Pet Entertainment Home Entertainment Home Family Events Auto Finance Pet Health Travel Shopping Family Events Q1 ’99 Q2 ’99 Q3 ’99 Sports Crafts Career Computing Cooking Fashion # of Categories 2 4 6 8 10 12 14 16
25. Management Team Name and Title Years Experience Steve Chapin Founder, President & CEO 7 McKinsey, First USA DB Marketing John Chapin SVP Member Experience 5 EDS Joe Grabias VP Finance & CFO 28 Comm Site International, KMR Power Corporation Harry Layman VP Engineering 17 Virginia Software, The College Board Mark Bryant VP Sales 11 COO System Dynamics Tim Hanlon VP Marketing & Communications 16 Bozell Worldwide, Nike, America’s Promise Mike Brown VP Marketing Analysis 8 First USA, Chase