In this informative presentation, Maria Harrison will take you through the good, the bad and the ugly of interactive metrics. Interactive marketing is a double-edged sword when it comes to metrics. Just because everything can be counted, doesn’t mean it’s important in making business decisions that will help you have a positive impact on your interactive marketing initiatives. Ms. Harrison will show you how simplistic interactive metrics can really be, how to set benchmarks, and develop meaningful executive dashboards that will help you make the right decisions to improve your interactive marketing efforts. She will define some basic interactive metric terms and teach you how to immediately apply those metrics to your business.

1. Interactive Metrics What You Really Need to Know June 18, 2009 Presented by: Maria Harrison www.iclarityonline.com

12. Tracking vs. Analytics & Analysis Click Data Analysis What can we learn from this data?

13. Tracking vs. Analytics & Analysis Conversion Data Analysis What can we learn from this data?

14. Tracking vs. Analytics & Analysis Click Data Conversion Data

19. What it Means to Be Average

25. Dashboards Benchmark by Date

27. Shameless Self Promotion: University of San Francisco www.usanfranonline.com Masters Certificate in Internet Marketing Integrated Online Strategies Search Engine Marketing & Usability Advanced Interactive Marketing Web Analytics & Measurement