Rab diary analysis march july 2011
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Rab diary analysis march july 2011
- 1. Rams March – July 2011 at a glance 18 August 2011 Prepared for the RAB by Andrew de Villiers Smith Media Guys
- 3. Diary on Diary listenership P7D Total population
- 4. Average number of hours listened per week While it looks like a slight decrease it must be noted that the latest period reduced by less than 1,5 minutes, therefore negligible.
- 5. Total listenership by day Slight drop Monday to Saturday, slight increase on Sunday.
- 6. Mon – Fri by time channel
- 7. Saturday by time channel
- 8. Sun by time channel
- 9. Diary on Diary listenership by Province With the exception of Western Cape, radio has at least 90% audience penetration in all provinces.
- 10. Diary on Diary listenership by LSM Group LSM 7 and 9 increasing by 1%, slight drops in LSM 8 and 10.
- 11. Diary on Diary listenership by Age Group
- 12. Diary on Diary listenership by Gender
- 13. Diary on Diary listenership by Language Group
- 14. Diary on Diary listenership Top 10 stations % of total radio listeners
- 15. Diary on Diary listenership Top 11-20 stations % of total radio listeners
- 16. Diary on Diary listenership Top 21-30 stations % of total radio listeners
- 17. Diary on Diary listenership Top 10 first favourite stations