3. Wechosethistopic becauseweenjoy movies
and werecuriousto seeif one’sgender
affected which genrethat person preferred. It
issaid that only women enjoy Romantic
Comedies(Romance), or “chick flicks”, and
men prefer Action-Adventure. Wewanted to
test if thiswasan accurateportrayal of gender
preferences, or if gender really madeno
differencein which genreaperson preferred.

4. Our population of interest was
teenagers aged 14-18, the general
high school age. We expected to find
that most males chose action films,
while most females chose romance.
Hypothesis:
Ho = Gender has no effect on the type of
movie you prefer
Ha = Gender has an effect on the type of
movie you prefer.

5.  In our research we found that similar studies have been done before.
 Fischoff, in 1994, did a study that revealed film preference to be consistent
with gender identity.
 Results of the study indicated that the most popular film genres were, in
order of rank, drama, comedy, action-adventure, romance, and the
combined category of science fiction/fantasy.
 Women’s films are not simply “romance” films – they are films in which the
story is told from the woman’s point of view, the woman is the clear
protagonist or heroine, or the story centers around women and women’s
issues.
 “Men’s films” tend to focus more on action, sex (rather than romance) and
competition.
VS

6. We gave the following survey to 186 students
during the four lunch periods in order to collect
data on their gender and movie preferences.
1. Pleasecircle one:
Areyou: male female
2. Pleasecircleone:
What isyour favoritemoviegenre?
Action-adventure Animation Comedy Documentary
Foreign Horror Musical Romance ScienceFiction/Fantasy

7. Genre Male Female
Action-adventure 22 (16.83) 7 (12.317)
Animation 3 (2.3011) 1 (1.6989)
Comedy 63 (56.376) 35 (41.672)
Drama 1 (2.8763) 4 (2.1237)
Foreign 4 (2.8763) 1 (2.1237)
Horror 5 (13.806) 19 (10.194)
Musical 2 (1.7258) 1 (1.2742)
Romance 0 (5.1774) 9 (3.8226)
Science
Fiction/Fantasy
7 (5.1774) 2 (3.8226)
The numbers in parenthesis are the expected values for that cell.
Because no one chose Documentary as their favorite movie
genre, we dropped it from our survey.

8. Genre Male Female
Action-adventure 22 (16.683) 7 (12.317)
Comedy 63 (56.376) 35 (41.624)
Horror 5 (13.806) 19 (10.194)
Drama, Foreign, Romance 5 (10.93) 14 (8.0699)
Musical, Animation, Science
Fiction/Fantasy
12 (9.2043) 4 (6.7957)
Thenumber in parenthesisistheexpected valuefor each cell.
Dueto our expected cell frequency not meeting thecondition of being greater than five,
wehad to combinethecellsthat did not meet therequirement. Wecombined Drama,
Foreign, and Romance, and Musical, Animation, and ScienceFiction/Fantasy.

12. Conditions:
Randomization → Simple random
sample ☺
10% Condition → Each population is
at least 10 times as larger as it’s
sample ☺
Categorical Data → Movie
preferences and gender are both
categorical ☺
Expected Cell Frequency → > 5 ☺
∑
−
=
exp
exp)(
2
2obs
χ
6.282 =χ
P =0.0000093285
Degrees of freedom = 4
P (X2
> 2.86) = 0.0000093285
Significance level = .05

14. One problem we encountered was the fact that we did not survey enough
people, therefore our expected cell frequency was not high enough to run a chi
square test. If we were to change something in a follow-up study, we would
survey more people to be sure that we had enough. We would also survey
classes, instead of in lunch, because the fact that not all students have a lunch
could cause a bias. We would also be sure to survey and equal number of
males and females to ensure that the data is not skewed towards one gender.