2. Programme Objective
Enable & Empower New Entrepreneurs or
Startup Founders with limited Marketing
Budgets & Resources to Effectively Market
their Businesses & Products through Writing
4. How?
• A Personalised and Customised Coaching
Programme
• Flexible
• 1-on-1
• Following the Philosophy: The Pen is
Mightier than the Sword
• 16 Hour Contact Time in Total
(extendable)
• Client Convenience a Priority
5. Why?
• Universal Content, Customised Coaching
• No Classroom
• Programme Catered to fit specific needs
of each client’s business
• Programme Customised to Capitalise on
each client’s strengths & attributes
• Client Convenience a Priority
• Economically Viable
6. Who?
• For Founders or Owners of New Startups
and Small-Medium Enterprises
• Ideal for businesses with:
– Limited Resources
– Limited Budget
– Limited People
– Limited Visibility
7. Where & When?
• At the place of Client’s convenience
• At the time of Client’s convenience
– Recommended that the prescribed 16 hours
of Contact Time be completed within a 30 day
period for optimum outcome
8. Outcomes
• Never hire a copywriter again
• Reach your target audience effectively
without exuberant marketing expenditure
• Cut reliance on outsourcing of your
Marketing functions & activities
9. Logistics
• Clients need:
– a Laptop
– internet Access
– an email Account
– Skype or Google Hangout
• Contact time in-person (16 Hours): 1-to-1
• Online Delivery can be arranged if
necessary – for clients outside Singapore
• Language Medium: English
10. About the Coach
• A pioneering Serial Blogger
• Owner of 2 Startups in divergent fields
• A Professional Social Media & Networking
Strategist
• Communication Specialist
• Trained Journalist & Writer
• Business Graduate with a Sales,
Marketing & Management Consulting
Background