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Marketing through Writing:
A Programme for Entrepreneurs
Programme Objective
Enable & Empower New Entrepreneurs or
Startup Founders with limited Marketing
Budgets & Resources to Effectively Market
their Businesses & Products through Writing
What?
• Effective Marketing Through Writing:
– Blogs
– Articles
– Social Media & Network Content
– Website Content
• Utilise Channels
• Lower Costs
• Effectively Reach Target Market
How?
• A Personalised and Customised Coaching
Programme
• Flexible
• 1-on-1
• Following the Philosophy: The Pen is
Mightier than the Sword
• 16 Hour Contact Time in Total
(extendable)
• Client Convenience a Priority
Why?
• Universal Content, Customised Coaching
• No Classroom
• Programme Catered to fit specific needs
of each client’s business
• Programme Customised to Capitalise on
each client’s strengths & attributes
• Client Convenience a Priority
• Economically Viable
Who?
• For Founders or Owners of New Startups
and Small-Medium Enterprises
• Ideal for businesses with:
– Limited Resources
– Limited Budget
– Limited People
– Limited Visibility
Where & When?
• At the place of Client’s convenience
• At the time of Client’s convenience
– Recommended that the prescribed 16 hours
of Contact Time be completed within a 30 day
period for optimum outcome
Outcomes
• Never hire a copywriter again
• Reach your target audience effectively
without exuberant marketing expenditure
• Cut reliance on outsourcing of your
Marketing functions & activities
Logistics
• Clients need:
– a Laptop
– internet Access
– an email Account
– Skype or Google Hangout
• Contact time in-person (16 Hours): 1-to-1
• Online Delivery can be arranged if
necessary – for clients outside Singapore
• Language Medium: English
About the Coach
• A pioneering Serial Blogger
• Owner of 2 Startups in divergent fields
• A Professional Social Media & Networking
Strategist
• Communication Specialist
• Trained Journalist & Writer
• Business Graduate with a Sales,
Marketing & Management Consulting
Background
Contact Person: Harish Shah
Sole-Proprietor | Coach | Facilitator | Trainer | Motivational Speaker
Mobile Phone: +65 9451 0637
Email: harish_shah@mind-evol.com
www.mind-evol.com
sg.linkedin.com/in/harishshah

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Marketing through Writing

  • 1. Marketing through Writing: A Programme for Entrepreneurs
  • 2. Programme Objective Enable & Empower New Entrepreneurs or Startup Founders with limited Marketing Budgets & Resources to Effectively Market their Businesses & Products through Writing
  • 3. What? • Effective Marketing Through Writing: – Blogs – Articles – Social Media & Network Content – Website Content • Utilise Channels • Lower Costs • Effectively Reach Target Market
  • 4. How? • A Personalised and Customised Coaching Programme • Flexible • 1-on-1 • Following the Philosophy: The Pen is Mightier than the Sword • 16 Hour Contact Time in Total (extendable) • Client Convenience a Priority
  • 5. Why? • Universal Content, Customised Coaching • No Classroom • Programme Catered to fit specific needs of each client’s business • Programme Customised to Capitalise on each client’s strengths & attributes • Client Convenience a Priority • Economically Viable
  • 6. Who? • For Founders or Owners of New Startups and Small-Medium Enterprises • Ideal for businesses with: – Limited Resources – Limited Budget – Limited People – Limited Visibility
  • 7. Where & When? • At the place of Client’s convenience • At the time of Client’s convenience – Recommended that the prescribed 16 hours of Contact Time be completed within a 30 day period for optimum outcome
  • 8. Outcomes • Never hire a copywriter again • Reach your target audience effectively without exuberant marketing expenditure • Cut reliance on outsourcing of your Marketing functions & activities
  • 9. Logistics • Clients need: – a Laptop – internet Access – an email Account – Skype or Google Hangout • Contact time in-person (16 Hours): 1-to-1 • Online Delivery can be arranged if necessary – for clients outside Singapore • Language Medium: English
  • 10. About the Coach • A pioneering Serial Blogger • Owner of 2 Startups in divergent fields • A Professional Social Media & Networking Strategist • Communication Specialist • Trained Journalist & Writer • Business Graduate with a Sales, Marketing & Management Consulting Background
  • 11. Contact Person: Harish Shah Sole-Proprietor | Coach | Facilitator | Trainer | Motivational Speaker Mobile Phone: +65 9451 0637 Email: harish_shah@mind-evol.com www.mind-evol.com sg.linkedin.com/in/harishshah