Social Media for HR
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How can HR departments use social media to meet their objective of recruitment
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Social Media for HR
- 1. Social Media and HR Landscape Hareesh Tibrewala hareesh@socialwavelength.com
- 2. Agenda • What is Social Media • Key Social Media Platforms • Social Media for HR engagement • Case Studies
- 3. What is Social Media
- 7. why “ Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives. Keeping in touch Making new friends Paying it forward Peer pressure Displaying Creativity Exhibitionism Altruistic impulse Getting validation Affinity to groups how Blogs Social networking sites wikis User generated videos and podcasts Forums and message boards Ratings and reviews tagging RSS widgets
- 8. How BigIs It
- 9. 160 million global visitors Every minute – 20 Hrs worth of new video uploaded If Facebook was a country. Population? > 500 million! The number of blogs worldwide is > 200 million. Growing at the rate of nearly 900,000 a day!
- 10. Time to reach 50 mn users 38 years 13 years 4 years 3 years 1 year
- 11. 80% Fortune 500 companies use LinkedIn for recruitments You Tube is the worlds second largest search engine 80% of twitter usage is from mobile devices. People will post anytime, anywhere. Imagine what this means if your customer service is bad
- 12. Fastest growing segment on FB is ladies (55-65 years) Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire populations of Ireland, Norway Generation Y and Z consider e-mail passé. Boston College stopped distributing e-mail addresses to incoming freshmen in 2009.
- 13. • Wikipedia has more than 13 million articles • Some studies show it's more accurate than Encyclopædia Britannica • 78% of these articles are non-English. • Facebook users translated the site from English to Spanish via a Wiki in less than two weeks and cost Facebook $0.
- 14. • 1.5 million pieces of content (photos, posts, blogs, web links) are shared on FB daily • 25% of search results for the world's top 20 largest brands are links to user- generated content • What happens in Vegas stays on ………... YouTube, Flickr, Twitter, Facebook... ,
- 15. listening “Your brand is what your customers say it is. speaking Speaking is about starting a conversation. “ engaging Customers engaging with you, as well as each other. “ evangelizing Evangelize your customers and transform your relationship with them “ adopting Adopting Social Media practices and changing the way your company operates. “
- 16. Key Social Media Platforms
- 17. LinkedIn Professional networking site Share ideas and opportunities 100 mn users worldwide, 9 mn in India
- 18. Facebook Making friends, networking, sharing interesting things 500 mn users worldwide, 22 mn in India
- 19. Twitter Real time information network Users share what is happening right now : “What is trending ?” 160 mn users worldwide, 5 mn in India
- 20. YouTube Video sharing platform : Users create videos and upload Worlds 2nd largest search engine : Is your brand there on YouTube ?
- 21. Flickr Popular photo sharing platform
- 22. SlideShare Document sharing platform Create thought leadership, gain knowledge
- 23. Wordpress Blogging platform Be yourself : Share yourself
- 24. Social Media and HR
- 25. New Talent Acquisition • Monitor conversations – What do employees look for – What is the perception about your company – What is the perception about competition – Show case organisation culture
- 26. New Talent Acquisition • Effective usage of Linkedin – 80% of Fortune 500 companies used LI for recruitment – 9 million profiles from India – Make job postings – Search for profiles – Paid service
- 27. New Talent Acquisition • Effective usage of LinkedIn • Find out – Who knows the candidate – Who the candidate knows – Validate the resume – Look up recommendations – Understand thought leadership potential
- 28. New Talent Acquisition • Videos on work culture on YouTube – Employee videos about how they feel at work – Corporate outings pictures and videos – Avatar based animated game : explore us • Blog that talks about life at the company – Career growth showcased – Star performers talking and sharing • Ask for referrals via Twitter, Facebook, LinkedIn
- 30. Existing Team Members • Social Media is new-age knowledge management system • Use in-house Social Media tools to – Encourage knowledge sharing and creation – Self organised internal focus groups – “Borderless” organisation culture
- 31. Existing Team Members • Encourage communication with external world – Set up Corporate Social Media policy • Identity disclosure • Spamming, communication style • Copyright issues • Corporate sensitive issues • Respect for the other person • Honest, authentic • Avoid flame zone – Training is essential
- 32. Existing Team Members • Internal Company HR blog – Leadership Communication – Work culture / environment – Vision for future – New growth aveneues – Amplify positive news
- 33. Alumni Network • Create Social Networking platform – Make former employees brand ambassadors – Will serve as useful referral points – Brand advocacy
- 34. Alumni Network
- 35. Case Studies
- 38. Dell Employee Storm • Separate platform for employee engagement • 3000 ideas generated • 45,000 votes on those ideas • 200 implemented till date
- 40. Deloitte Employee Film Festival • “Whats your Deloitte” • Employees submitted 370 films for YouTube • Building Deloitte brand in the community • Helping recruitment exercise
- 41. AT&T Blog • Calm cool connected parent blog • Targeted for AT&T working parents • Identified issue of common interest • Created community and bonding around that
- 42. Best Buy • 170,000 employees, 50Bn sales, 3000 locations US, UK, Europe • Employees spread message about a sale via their twitter id • Employees directly communicate with customers and create a “personal” touch
- 43. Best Buy • Internal Social Network • Best ideas from team members on how to grow the company • Direct communication channel between sales force (closest to ground reality) and management (decision makers) • Huge kick for employee motivation
- 44. About Us Social Wavelength, based at Mumbai, India is a Social Media agency. We work with brands and help them create and execute Social Media strategies. We also assists brands in ORM (Online Reputation Management). For more information visit www.socialwavelength.com
- 45. Questions? If you need a copy of this presentation, please leave your business card. We will email it to you. Hareesh Tibrewala Jt. CEO, Social Wavelength. hareesh@socialwavelength.com Company blog: blog.socialwavelength.com LinkedIn: linkedin.com/in/hareeshtibrewala