6. What pays for your internet
investment?
" The need to increase sales?
" Directly to consumers via an e-channel
" Indirectly to consumers or individuals within businesses –
building online awareness, consideration and preference
" The need to increase brand value?
" I engage with the brand
" I trust the brand
" I love the brand
" The need to improve service efficiency and effectiveness?
" The need to communicate and engage with employees,
stakeholders etc?
" The need to build relationships?