Part of the Advertising & Marketing 101 series for the Advertising Club (NYC), this was the last in a series of weekly presentations over 3 months. In 52 slides we covered how to build your own personal brand online using sites like LinkedIn, Facebook, Twitter, SlideShare, friendfeed, and delicious. Also included tracking and brand monitoring (Google Alerts, twazzup). Enjoy!

1. building your online brand advertising & marketing 101 series - nyc january 27, 2010 prepared for by @cherwenka

2. before search engines and social media we might have asked about the fish

3. things have changed

4. what do they know about you? what do you know about them? how can you build your brand?

5. what do they know about you?

11. LinkedIn is a wealth of reputable, indexed information controlled by you

12. common friends, events, recos, discussions…

13. publicly show your interests, associations …

14. join groups, engage in discussions

16. facebook is as valuable as it is dangerous .

22. =

23. =

25. personal blogs on the right platforms are a great way to showcase your expertise .

28. twitter is your public thoughtstream and social interactions, controlled by you

29. make sure your tweetstream isn’t all about you. be informative and engaging . (and don’t call yourself a guru.)

31. post informative content that shows your expertise

33. use Delicious.com to gather all your interesting finds in one place and publicly build your brand

34. high indexing and rankings less indexing of your content

35. your brand ecosystem blogs & forums social networks build ◦ connect ◦ synergize search engines your content

36. what do you know about them?

38. in addition to the usual suspects …

43. how can you control it?

44. you can guide your online presence, but not with pinpoint accuracy Fergal OP's Flickr photostream http://www.flickr.com/photos/feargal/3642399978 Creative Commons Attribution-Noncommercial-Share Alike

45. if you don’t know knots, tie lots

46. monitor mentions of your name with twazzup.com

47. set up Google Alerts to track mentions of your name and target contacts/companies

48. use friendfeed to syndicate your social activities across all touchpoints and track others

49. your brand ecosystem blogs & forums social networks build ◦ connect ◦ synergize search engines your content

52. andrew cherwenka For a copy of this deck please visit www.slideshare.net and search “cherwenka” [email_address] www.linkedin.com/in/cherwenka www.friendfeed.com/cherwenka www.twitter.com/cherwenka