Can Universities Rekindle Alumni Relations Through Social Media?
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Given the advent of social networks likes LinkedIn & Facebook, university alumni organizations are feeling a tad insecure. Are they still relevant to alumni? Should they be threatened by technology or can they harness its power to facilitate better relationships between the alumni & their alma mater?
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Can Universities Rekindle Alumni Relations Through Social Media?
- 1. Hello@happymarketer.com Can Universities befriend Alumni through social media?J
- 2. Hello@happymarketer.com Is it possible to access the list of all alumni through social media?
- 4. Hello@happymarketer.com Is this a threat or can university’s harness this power?
- 5. Hello@happymarketer.com By now, we all know that social media is for real & here to stay; but how do we make good use of it?
- 7. Hello@happymarketer.com “Alumni organizations are perceived to always ask & take than give”
- 8. Hello@happymarketer.com We must leverage on digital & social to be a better facilitator to connect alumni & to add immense value to them!
- 9. Hello@happymarketer.com Social Media Framework For Alumni Relationship Management
- 10. Hello@happymarketer.com This framework is based on the following principles that alumni relations need to think through & accept: • Alumni relation’s future role will be less authoritative and more participatory • They will be equal contributors to online conversations • We must accept that no longer hold monopoly we long held over data and that we are one of the many channels for alumni connectivity
- 13. Hello@happymarketer.com Train your staff in new media & technology and offer the same to alumni to ensure that everyone is on the same page! • Many alumni researches show that alumni (old or young) are receptive to new age social media communication/tools • But what is counter-intuitive is that many are unsure of how to use them for their personal & professional benefit? • So, why not invite them to learn and understand your organization’s digital communication platforms and ensure that everyone is on the same page!
- 14. Hello@happymarketer.com Case Study: Michigan State University
- 15. Hello@happymarketer.com This doesn’t mean that you conduct more events, but facilitate knowledge sharing
- 16. Hello@happymarketer.com This doesn’t mean that you conduct more events, but facilitate knowledge sharing
- 17. Hello@happymarketer.com This doesn’t mean that you conduct more events, but facilitate knowledge sharing
- 19. Hello@happymarketer.com Equip your alumni with the relevant content that enriches their lives and gives them a chance & reason to spread the word! • Compelling blog & podcast content • Open courses • Mobile apps • Computer/smartphone wallpapers • Buttons & badges
- 20. Hello@happymarketer.com Case Study: MIT & Wharton
- 21. Hello@happymarketer.com This may take investments but the value added & returns generated will be worth it!
- 22. Hello@happymarketer.com This may take investments but the value added & returns generated will be worth it!
- 24. Hello@happymarketer.com Deploy your fund-raising/donation campaigns online and give your alumni a reason to contribute & participate in the drive! • Think grassroots organization as opposed to a top-down model • Involve, encourage & empower enthusiastic alumni volunteers • Give them instructions and incentives on what to share, when, where and how and then let them do the job! • Consider facilitating crowdfunding initiatives to collect money not just for yourself but for your alumni!
- 25. Hello@happymarketer.com Case Study: Stanford & Middlebury
- 26. Hello@happymarketer.com Deploy platforms to allow alumni to organize localized re-unions globally; collect funds through enthusiastic alumni at these events
- 27. Hello@happymarketer.com Become a crowd-funding platform to collect funds for your alumni, students & their pet projects and interests!
- 28. Hello@happymarketer.com Sometimes you can “gamify” the fund-rasing donation process to make it fun and newsworthyJ
- 30. Hello@happymarketer.com Profile your alumni and give them a chance to share and contribute and celebrate their success!
- 31. Hello@happymarketer.com Make some of them your brand ambassadors and get them to be your “cheerleaders”!
- 32. Hello@happymarketer.com Thank you ~ @pranmaz