LinkedIn is a terrific place to grow your connections and nurture your relationships - but are you using it to its full potential? This training deck will help you optimize your profile and dive into some of the great content features LinkedIn has to offer. Like what you see? Let's connect: www.linkedin.com/in/katielaird Read more of my presentation notes here: http://blog.schipul.com/using-linkedin-like-a-pro-for-your-business-development/ I love helping people, businesses and nonprofits grow their online presence. Need a helping hand with web design, strategy and social media marketing? I'm here for you! www.schipul.com

1. LEVERAGING
LINKEDIN
Optimizing your LinkedIn profile for business development
Katie Laird | klaird@schipul.com | @happykatie
www.flickr.com/photos/nanpalmero/4278432941

2. LET’S TALK
• LinkedIn basics refresher
• Optimizing your profile
• Growing your network
• How else can I help you?

3. TIME TO
REVIEW
THE
BASICS

4. 43 years old /
$107,000 annual income

7. WHAT’S THE POINT?
• Increase visibility - be ‘the guy’ that shows up in every search
• Be findable - high school pals are CEOs too
• Due diligence - how can you really be of service to a prospect?
• Beef up on sales call chit chat - what’s the buzz? Sound smart!
• Passive communication - Low pressure ‘keep in touch’ tool

8. WHAT’S THE GOAL?

9. Morning coffee routine

10. Meet me: www.linkedin.com/in/katielaird

11. Contacts

12. Groups

13. Answers

14. OPTIMIZE
THAT PROFILE

15. KEYWORD
RESEARCH
MATTERS

16. COULD I TELL WHAT YOU DO?

17. *YAWN*
• Extensive experience • Proven track record
• Innovative • Team player
• Motivated • Fast-paced
• Results-oriented • Problem solver
• Dynamic • Entrepreneurial
AVOID!!!!!
http://www.keywordresearchinfo.org/tag/linkedin

18. VANITY SEARCH FOR HELP
• Identify your desired keyword findability
• Who ranks higher than you - why?
• Tweak your summary, job description and updates
• Get recommendations and stay active to outrank,
all things being equal

19. WHAT DOES YOUR
BUSINESS OPTIMIZE FOR?
• Suck up to your SEM director or marketing peep
• Website optimization keywords
• Sales / marketing promotions
• PPC ad campaigns

20. GOOGLE KEYWORD
RESEARCH
https://adwords.google.com

21. GOOGLE INSIGHTS
http://www.google.com/insights/search

22. AUTO COMPLETE MUCH?

23. FOCUS ON
YOUR
PROFILE
DETAILS

24. KODAK MOMENTS

25. HEADLINES MATTER

26. TWEAK YOUR INFO
Use ‘other’
Great place for keywords
Don’t be shy

27. DON’T SUMMARIZE
THE SUMMARY

28. WHAT’S YOUR URL?
www.linkedin.com/in/katielaird
vs.
www.linkedin.com/pub/your-name/0/335/395

29. STEP BACK NOW
HOW DID I NOT SEE THIS BEFORE!?

30. BRAND
DEVELOPMENT
CYCLE

31. GROW YOUR
NETWORK

32. FIND YOUR PEOPLE

33. BUSINESS CARD PARTY
www.cardmunch.com/

34. SEARCH YOUR NETWORKS

35. GET INTRODUCED BY
YOUR CONTACTS

36. MAKE IT PERSONAL

37. NO, SERIOUSLY...
MAKE IT PERSONAL

38. SEARCH THE MATRIX

39. ADVANCED SEARCH

40. WHO IS WATCHING?

41. DO STUFF,
STAY COOL

42. SOCIAL MEDIA IS YOUR
BEST FRIEND
• CONTENT IS KING!!
• Write relevant blog posts and optimize your Wordpress profile
• Cross post blog content, articles, white papers and webinars
• The more your name / LinkedIn URL appears, the more traffic you get
• Provide feedback for more robust landing page and campaign results

43. ART OF ANSWERS
What are some ways you measure the success of your SM campaigns?
Sales-y
:(
Helpful
:)

44. OFFLINE CONNECTIONS

45. GET CREATIVE FOR TRAFFIC
• QR Codes
• Links on your business cards, email footers
• 24 hour networking event to LinkedIn connection
• CREATE CONTENT FOR TRAFFIC!!!!
http://qrcode.kaywa.com/

46. STALK THE LINKEDIN BLOGS
http://developer.linkedin.com/index.jspa

47. BE INTERESTING
WITH APPS

48. GO PRO?

50. WHAT DOES YOUR
MAP LOOK LIKE?
Uber geeks
Social Media folks
G&A Partners
Africa pals
http://inmaps.linkedinlabs.com/network

51. WHAT ELSE?

52. THANKS!
Katie Laird | klaird@schipul.com | www.schipul.com
LinkedIn: www.linkedin.com/in/katielaird
Twitter: @happykatie
www.flickr.com/photos/nanpalmero/4278432941