Mobile Marketing, Social Ads and What's Up in 2011
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New year, new marketing opportunities!! This presentation takes an introductory look at ways businesses can use location based marketing and social ads on Facebook to give their brand a boost!
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Mobile Marketing, Social Ads and What's Up in 2011
- 1. UP NEXT Social advertising + Geo-marketing Katie Laird | www.schipul.com | @happykatie Thanks Daniel*1977
- 2. www.flickr.com/photos/sshb/4087836286 www.flickr.com/photos/gimar/5222418518 WE ARE ON THE GO
- 3. LET’S TALK... • What we do online in 2011 • Your ads have gotten social • GEOGRAPHY CLASS! www.flickr.com/photos/10659687@N03/2522221074/
- 4. www.flickr.com/photos/8903928@N05 www.flickr.com/photos/41894156240@N01 YOU ON THE WEB: 2011
- 6. RELATIONSHIP
- 7. http://www.flickr.com/photos/chrism70/1363581821 MORE CHANNELS, LESS ATTENTION
- 9. REVIEWS = SOCIAL CURRENCY Insiderpages Yelp Citysearch
- 10. http://www.flickr.com/photos/33917831@N00/114430223/ http://www.flickr.com/photos/95572727@N00/219537913/ http://www.flickr.com/photos/36521955290@N01/827264/ LOCATION LOCATION LOCATION LOCATION
- 11. http://www.flickr.com/photos/cosmosfan/2414002070 http://www.flickr.com/photos/49545968@N00/179553810/ SOCIAL ADVERTISING
- 12. FACEBOOK THOUGHTS • 600 million = 3rd largest country in the world • Led by a 26 year old • 10% of all Web visits • About 1 in 4 pages visited on Web daily
- 13. COLLECTING DATA
- 15. $4 (by 2011 end) BILLION IN ADS http://www.flickr.com/photos/12936340@N06
- 16. #1 referrer for Christmas buying season = http://www.flickr.com/photos/dliu04/4821210754
- 17. FACEBOOK IMPRESSIONS Paid Media Earned Media BOTH!
- 18. SPEND LITTLE, EARN $$$ $55 = 120 Clicks = 70 New Fans = 12 New Attendees
- 19. http://www.flickr.com/photos/12426416@N00/1721982928/ http://www.flickr.com/photos/83542829@N00/4225307113/ GEOGRAPHY LESSON
- 20. THE FIGHT IS ON!!
- 21. FOURSQUARE www.foursquare.com • Giant market share • Offers analytics to learn about your customers better • Gaming element (badges) makes it FUN! • Great for large conferences and events too
- 22. HOW IT WORKS Friends + Places + Update = Win
- 23. YOUR OPPORTUNITY • Listen, listen, listen • Offer 1st timer + return incentives • Connect all online / offline marketing to it • Get to know your customers! Foursquare gets 22,000 + new users a day
- 24. GOWALLA www.gowalla.com • Claim your business location • Cool ‘custom stamps’ (for a fee + a bit of luck) • Create special offers and greetings for customers
- 25. SHOPKICK www.shopkick.com • Don’t want to check-in? Just walk into a business • Receive coupons, daily specials or whatever - just for being there • No battery drain, no work
- 26. MISO www.gomiso.com www.flickr.com/photos/11012786@N04/2975519343/ www.flickr.com/photos/37567797@N06/4561888728/ • Check ins for the couch potato • Connect with other fans • Move over Nielsen ratings
- 27. YELP.COM = POWERFUL STUFF!!!!
- 28. WHAT IT’S REALLY ALL ABOUT • It’s not where you are, it’s what you’re experiencing • Tie it all in together + make life easier • Make your business easy to talk about • ENJOY!! Have fun with your customers
- 29. THANK YOU! Katie Laird | Head Communications Geek | @happykatie Schipul - The Web Marketing Company | www.schipul.com Find my slides: www.slideshare.net/happykatie
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