Spacetaker, a wonderful Houston arts organization, recently held a Arts Marketing workshop. This presentation is the Social Media and Web marketing portion of it - great group!
2. Some things we will look into today...
• You, your Brand + the Web
• Online marketing toolset
• The art of listening
www.flickr.com/photos/id-iom/3327332721
Actionable discussion points to help you grow, rock, etc.
Find this presentation: www.slideshare.net/happykatie
Wednesday, November 11, 2009
4. Listen, respond Social
and connect
Media
Experiment until Rock
they get it right
Star-dom?
Unique + stand
out from crowd
Wednesday, November 11, 2009
7. www.doyoupoken.com
Pokens are USB drive contact /
data sharing devices - could be a
great trade show / conference gift
www.contxts.com
Set up your contact info for
immediate connection via your cell
phone’s text message
www.moo.com
www.mydropcard.com Colorful mini cards to include ALL
Email you contact info immediately of your online URLs and contact
once you have emails of contacts. info on
Wednesday, November 11, 2009
11. 5 Tips for your Web site or Blog
• Keep it simple
• Calls to action
• Provide value + stay fresh
• Make yourself easy to contact
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14. Google Blog:
http://blogsearch.google.com
Ice Rocket:
www.icerocket.com
Technorati:
www.technorati.com
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15. Anatomy of a Blog post
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16. Some great Blogging tool options:
www.wordpress.org www.typepad.com www.blogger.com
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17. Behind the scenes artist magic!
http://i-seldom-do.livejournal.com/
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18. Calls to action
Site pages
Social network feeds
Dr. Sketchy Blog serves as a site + connector tool too!
www.houstonsketchy.com
Wednesday, November 11, 2009
19. Keep it fun and interactive (online and offline)
www.polleverywhere.com
www.intensedebate.com
www.chipin.com
www.polldaddy.com
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20. 300 million
Facebook-ers
307 million Americans
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22. Strong fan following
Event planning
Rich Media
How can you engage your Community?
www.facebook.com/pages/Houston-TX/First-Saturday-Arts-Market/42960356034?ref=sgm
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23. fl
521 photos
53 ‘yes’
194 ‘maybe’
888 members
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24. Sell stuff!
Let your fans support you
Start advertising!
Share your favorite art
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26. All about...
Twitter
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27. Twitter keeps everyone in the know
www.twitter.com/audreykawasaki
http://search.twitter.com
www.twitter.com/AuroraPicture
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42. IceRocket: www.icerocket.com
Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
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43. Listening and Engaging: Tracking Tools
Due diligence on your Story
www,technorati.com/watchlist
Powerful Social Media search engine
watches for your terms and updates you
www.google.com/alerts
Email updates for your company
name and keywords
http://alerts.yahoo.com
Yahoo! alerts you of any
occurrences of defined terms and
names
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45. www.crowdeye.com
http://search.twitter.com
www.tweetbeep.com
Use free tools to track the Twitter buzz...
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46. Addictive and essential Google Reader: www.google.com/reader
Easy-as-pie email marketing: www.mailchimp.com
Wednesday, November 11, 2009
47. Let’s digest ALLL this brain candy!
• Find the tools that work for you
• Master the art of listening
• Build that Community
offline AND online!
www.flickr.com/photos/marimoon/3630603284
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
Wednesday, November 11, 2009
48. Thanks for participating today!
Katie Laird
Schipul - The Web Marketing Company
www.schipul.com
(281) 497.6567, ext 519
Personal brand: www.schipul.com/happykatie
Blog: www.happykatie.com
Twitter: www.twitter.com/happykatie
Flickr: www.flickr.com/happykatie
Wednesday, November 11, 2009