Holly Golightly should have been a blogger! Is your business interested in connecting with the blogging community to grow your brand's reach online? Learn from Katie Laird of Blinds.com on harnessing the power of the blogger community through smart brand ambassador programs. Presented at eTail West 2014 in San Antonio, TX.

1. Holly Golightly
should have been a
Blogger
Creating profitable
brand relationships in
the Blogopshere.
Katie Laird
@happykatie / @BlindsDotCom

2. Questions or issues?
Email: promotions@Blinds.com

3. Let’s talk about…
• How to find your Holly (ambassador)
• Brand blogger program tips + tricks
• The bottom line of ambassadorship
Katie Laird
@happykatie // @BlindsDotCom

5. Meet the Blinds.com MOBsters
Katie Laird
@happykatie // @BlindsDotCom

6. And the MOBster program
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Monthly emails
Contests + prizes
Paid content opps
Products for review
Promotion + links
SURPRISES!
Friendship
Katie Laird
@happykatie // @BlindsDotCom

7. Find your Holly

8. Ideal ambassador persona?
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Personality
Engagement
Content potential
Creativity

9. The ambassador search
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Conferences, local events
Blog stalking (yes)
WOM in PR land
Current traffic drivers
Google Alerts
Katie Laird
@happykatie // @BlindsDotCom

11. Watch out for…
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Volume of brand reviews
Tone + personality
Responsiveness
Consistency
Audience connectivity
Katie Laird
@happykatie // @BlindsDotCom

12. Working with bloggers

13. Working with
bloggers
Questions or issues?
Email: promotions@Blinds.com

14. Make it easy to work with you
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Constant communication
Editorial calendar
Resource center
Comment, like, share
Constant communication
Katie Laird
@happykatie // @BlindsDotCom

15. Define your expectations
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Content (#, when, where)
Keywords + phrases
URLs to link to
Sentiment
Rich media (!!!!!)
DEADLINES
Katie Laird
@happykatie // @BlindsDotCom

16. Teach what you want
Katie Laird
@happykatie // @BlindsDotCom

17. The bottom line
Katie Laird
@happykatie // @BlindsDotCom

18. Define your success (creatively)
Katie Laird
@happykatie // @BlindsDotCom

19. What’s in it for your bloggers?
Katie Laird
@happykatie // @BlindsDotCom

21. Let’s wrap it up
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Grow your brand with fresh advocates
Experiment without fear across channels
Test, test, test to see what works + how
Be friendly, have fun, make a pal
Katie Laird
@happykatie // @BlindsDotCom

22. www.brandabouttown.com

23. www.brandabouttown.com

24. Thanks for being here!
Katie Laird
katiel@Blinds.com
@happykatie // @BlindsDotCom