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Marketing Blog Overview and Personal Branding

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Katie Laird
Katie Laird

Many great businesses are engaging their clients and industry via company Blogs very successfully. Katie Laird of Schipul discusses some tactics and Social Media paradigms her organization has adopted to make their Blogs useful and exciting.

BusinessTechnology
1 of 25
[object Object],[object Object],[object Object],‘ Oh crap, the marketing girl has a Blog’ How to Blog Forward and never look back http://flickr.com/photos/eschipul/297620740/in/set-72157594171254551/
What we’ll talk about... ,[object Object],[object Object],[object Object],Blogging for Business, Blogging for the People
When they hired me…
They had no idea what they were in for…
Happykatie!
... but they got one heck of a hyper employee! passionate
Who are YOUR biggest internal Blogger fans?
Meet Schipul - The Web Marketing Company www.tendenci.com www.schipul.com
To connect and organize the world’s people . Do good.
Tendenci Software Blog (the geeky) http://blog.tendenci.com
Training and Webinar scheduling Group funding requests Software Tips and Tricks
http://flickr.com/photos/mewtate/512269687/ Sometimes Blogging means making lemonade - FAST!
‘ Security Comes First ’ ,[object Object],[object Object],[object Object],[object Object],[object Object],A crisis is not the time to start a Blog, but it’s a darn great time to already have one.
http://holisticinfosec.blogspot.com/2008/02/fastest-fix-in-west-vendors-excellent.html “ Within 24 hours these issues had been addressed and, even more surprisingly, Schipul posted this issue and resolution to their blog … This rapid, public response exemplifies a company who seeks to protect their brand, customer and end user…” The Happy Ending…
The SEM Blog (the brainy) www.thesemblog.com
Nifty how-to’s and instructional posts Training and service announcements Industry news and geek gossip
Good enough to steal? http://www.themediaslut.com/2008/02/932 http://www.thesemblog.com/2007/12/social-media-my.html http://www.imediaconnection.com/content/18417.asp
Qualified traffic is good – link regularly, link well http://flickr.com/photos/poagao/367128550/
The CEO Blog ( hey Ed!) www.brandtobedetermined.com
Thoughts on biz and economy PR and community shout outs Just for fun / random Ed
Let’s get personal. http://flickr.com/photos/geekette/212455285/
Personal Brands (the *sometimes* silly) www.schipul.com/personalbrands
We are our own brand and represent another
Let’s review… ,[object Object],[object Object],[object Object],Growing business with Blogs and your people http://flickr.com/photos/eschipul/2129251703/
Thanks! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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