A look at Social Media for Business
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A look at Social Media Marketing strategy and tactics for businesses who have already dipped their toes into the Web world. Learn more at www.schipul.com
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A look at Social Media for Business
- 1. 202 SOCIAL MEDIA A business social marketing review Katie Laird | www.schipul.com | @happykatie Thanks @rickharris
- 2. Lots to cover: 1. Ask questions 2. Go easy on yourself 3. Find 2 tools / techniques http://www.flickr.com/photos/moranga/91023118 http://www.flickr.com/photos/renolauren/3630510488 GROUND RULES
- 3. THE WEB IS ABOUT RELATIONSHIPS
- 4. It’s the story, not the technology http://www.flickr.com/photos/jfchenier/76721307/
- 5. LET’S TALK... • Your foundation • Marketing steps for your biz • A quick Facebook chat • Twitter voice and tools • Get your sales team on board http://www.flickr.com/photos/tgkw/4858749906
- 7. Average social network user age Facebook = 38 years old LinkedIn = 48 years old YouTube = 27 years old Twitter = 30+ years old www.flowtown.com
- 9. Section 1 Your business online marketing basics
- 10. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business
- 11. 4 Brand Types ★ Pure Corporate ★ Corporate w/ a Persona ★ Employee w/ Corp Ties ★ Pure Personal http://www.web-strategist.com/blog/2009/07/30/from-corporate-to-personal-the-four-types-of-social-media-profiles/ www.flickr.com/photos/mattcameasarat/3842296392
- 12. FOURSQUARE www.foursquare.com • Giant market share • Offers analytics to learn about your customers better • Gaming element (badges) makes it FUN! • Great for large conferences and events too
- 13. GOOGLE PLACES www.google.com/places • Claim and optimize • Use rich media and promotions • Encourage participation • Integrate into your website plan
- 14. Social Media = Online Public Relations www.flickr.com/photos/pilax/38289753
- 15. The steps for a successful PR campaign • Research • Strategic Planning • Implementation • Evaluation Source: http://www.praccreditation.org/becomeAPR/KSAs_Competencies.html
- 16. 1. Research www.flickr.com/photos/lord-jim/3575271834
- 17. Nothing happens until you listen www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
- 19. Plan ahead • Quarterly planning works great • Connect sales, marketing and online teams • Utilize collaborative tools • Create editorial calendar
- 22. Life gets busy. That’s what your scheduling feature is for.
- 24. DEDICATED TEAM
- 26. What value are you providing with your content?
- 27. What do your customers tell you? Do you even ask? www.getsatisfaction.com
- 28. Analytics tools exist - but you decide success www.google.com/analytics + www.scoutlabs.com
- 29. BRAND DEVELOPMENT CYCLE
- 30. http://www.flickr.com/photos/emilsjoblom/5135525683 Section 2 Business marketing in action
- 31. HOW DO BUSINESSES USE SOCIAL MEDIA? 1. Build relationships 2. Promote products or services 3. Provide customer service 4. Share info, be awesome http://www.flickr.com/photos/tgkw/4858749906
- 32. 1. BUILD THOSE RELATIONSHIPS
- 33. Ford Fiesta crowd sources content and fun (with prizes!) www.fiestamovement2.com/hou/team-profile/team-houston
- 34. The brand of all brands... http://www.flickr.com/photos/icatus/3300490484
- 35. ... finding even more diverse audiences on Facebook www.facebook.com/coca-cola
- 36. 2. PROMOTE YOUR PRODUCTS + SERVICES
- 38. ... that made $3 million by chatting on Twitter... www.twitter.com/delloutlet
- 39. A zoo...
- 40. ...that skyrocketed memberships because of blogging www.houstonzooblogs.com
- 43. ...that partners with a YouTube star for visual how-to’s http://www.youtube.com/user/MichellePhan
- 45. Text ... that makes an impact being helpful + playful on call http://twitter.com/#!/techsmith
- 46. 4. BE YOUR GENEROUS, AWESOME SELF
- 48. ... that exploded because of a wine tasting online show http://tv.winelibrary.com
- 49. An office supply company...
- 50. ... that made pens and markers the coolest thing ever http://blog.sharpie.com/
- 51. http://www.flickr.com/photos/emilsjoblom/5135525683 Section 3 Some Facebook thoughts
- 52. FACEBOOK SUCCESS • Know your audience • Be consistent • Be interesting Then go register: • Vary your content • Watch your stats www.schipul.com/events • Repeat
- 53. Fresh pictures with tags! Admins! Profile image Know what works Regular posts Use of tabs for cool content
- 54. What tools make your job easier? USE THEM!
- 55. http://www.flickr.com/photos/emilsjoblom/5135525683 Section 4 Twitter voice and Tweetin’ tools
- 56. BUSINESS TWITTER VOICES • Customer support voice (@comcastcares) • CEO voice (@eschipul) • Product / service voice (@titosvodka) • Playful trickster (@CorpzFlowrLois) • What fits your brand best?
- 57. My Twitter lifesaver www.hootsuite.com 1. Publisher: Bulk + approved scheduling 2. Analytics + Reports: Facebook + Twitter 3. Assignments / team work 4. Easy List management 5. Geo-location friendly 6. MOBILE!!!!!
- 58. Twitter elements for business • Solid brand name (no numbers or weird abbreviations, short) • Hashtags • Photos (www.twitpic.com // www.yfrog.com) • Videos (www.twitvid.com) • Frequency (2 posts / day - know your peak hours) • Responsiveness (within 24 hours - good or bad) • Sense of humor
- 59. http://www.flickr.com/photos/emilsjoblom/5135525683 Section 5 Business development on the Web
- 60. GET YOUR SALES TEAM BUY-IN • Give them the tools they need (they are mobile, make it easy) • Train the heck out of them! • Turn them into rock stars online • Provide a clear direction, make it a game
- 61. Be master content creators
- 62. A new morning coffee routine?
- 64. BUSINESS CARD PARTY Include your SMM links www.moo.com Go wild for a conference! www.cardmunch.com/
- 65. Quick review: 1. What do the analytics say? 2. Schedule, plan, Schedule, plan 3. Play with your voice 4. Continue to recruit passion http://www.flickr.com/photos/moranga/91023118 http://www.flickr.com/photos/renolauren/3630510488 WE MADE IT!
- 66. THANK YOU! Katie Laird | Head Communications Geek | @happykatie Schipul - The Web Marketing Company | www.schipul.com