More Related Content Similar to The Future of Multimedia (20) The Future of Multimedia1. The Future of Multimedia:
futuristic business, applications and service innovation
A Speech for Tunghai University
Hsuan-Yi Wu (Jen)
Digital Marketing Planner, Delta RUBU
9th June 2011
Copyrights© 2011 Hsuan-Yi Wu
2. 吳宣儀 Jen Wu
* MSc Innovation Management
and Entrepreneurship,
Manchester Business School
* B.A.A. in International
Business, National Taiwan
University
現任
» Digital Marketing Planner,
Delta Electronics Renewable
Energy and UPS Business Unit
曾任
» Consultant, Digital Lifestyles
Centre, University of Essex
» Project Manager, Open Innovation
Group, NTU INSIGHT Center
Copyrights© 2011 Hsuan-Yi Wu
3. Questions for today.
1. Imagine the world in 2050. How do you expect your life by
then? Describe the environment, the social activity, the
lifestyles, the interaction between people, technology and
society.
2. What is multi-media by definition? What will future multi-
media be like then, how will it influence our life and in what
aspects?
3. How can you leverage your knowledge and skills of multi-
media in life and at work?
4. What’s the potential business? What opportunities are in
front of us?
5. How to develop and achieve the dream in such a world (by
building up your capabilities and creating the value of life)?
Copyrights© 2011 Hsuan-Yi Wu
5. Method for discussion!
1. Four people in a group
2. Take out your pen and
share your thought of
the questions
3. Each one shares for 2
minutes, and propose a
person to give summary
to all.
Copyrights© 2011 Hsuan-Yi Wu
6. Guidelines
1. HAVE FUN!!
2. Speak with your mind and heart
3. Contribute your thinking
4. Focus on what matters
5. Listen to understand
6. Listen together for patterns, insights, and deeper
connections
7. Facilitate yourself & others
8. Link and connect ideas
9. Slow down so you have time to think and reflect
Copyrights© 2011 Hsuan-Yi Wu
7. The World in 2050.
the environment, the social activity, the lifestyles, the
interaction between people, technology and society.
10-20 min. for students sharing their imagination and expectation of the world in 2050
Copyrights© 2011 Hsuan-Yi Wu
8. The World in 2050.
What will the living environment
be like?
What will people be like?
What
What will technologies
the social activities will be dominant
be like? in our life?
How will the What kind of lifestyles
society evolve? will people have in
urban and rural areas?
Copyrights© 2011 Hsuan-Yi Wu
9. The World in 2050.
the environment, the social activity, the lifestyles, the
interaction between people, technology and society.
10-20 min. for students sharing their imagination and expectation of the world in 2050
Copyrights© 2011 Hsuan-Yi Wu
15. The world is constructed and
perceived by the knowledge, the
information and the experience
that you have obtained in life.
這個世界是由我們個人在一生中累積的知識、
經驗及獲得的資訊所產生的認知,進而建構
生成的。
Copyrights© 2011 Hsuan-Yi Wu
16. Spiritual Machine
Can the forces of technology and spirituality be
balanced in modern life?
10-20 min. for students sharing the story “Spiritual Machine”
1. The plots, the story, the characters, the concepts, the ideas…
2. The technologies and the lifestyles
3. What forms of multimedia do you see in the story?
Copyrights© 2011 Hsuan-Yi Wu
17. Science Fiction Prototype (SFP)
A Science Fiction (SF) prototype uses science
fiction based explicitly on science fact as a
design tool in the development of technology.
Creative Science Foundation
what a technology is (in traditional research)
vs. how this technology will be used (in SFP)
• To provide a virtual reality in which the
implications, problems and benefits of the
technology can be explored.
• To uncover both best case and worst case
scenarios
• To explore the subtleties of how people will
use and interact with the technology
Brian D. JOHNSON, Intel Futurist (2010). Science Fiction for Scientists!! An Introduction to SF Prototypes and
Brain Machines. Creative-Science 2010 (CS'10) Kuala Lumpur, Malaysia. 19th July 2010
Copyrights© 2011 Hsuan-Yi Wu
19. The five-step process to build up your own SF Prototype
Step 1: Pick Your Science and Build Your World
THE OUTLINE
Step 2: The Scientific Inflection Point
Step 3: Ramifications of the Science on People
Step 4: The Human Inflection Point
Plot
Step 5: What Did We Learn? Film 1
Copyrights© 2011 Hsuan-Yi Wu
20. The world is on your hands!
Knowledge is Power.
Copyrights© 2011 Hsuan-Yi Wu
21. Science
Mental Disorders and ICTs
Chan Practice Human Inflection
iSkin-intelligent surfaces
iWorld-artificial avatar
virtual-reality immersive learning environments
emotion sensing
artificial friends
wearable computer system
Living Labs
What Did We Learn?
Scientific Inflection
Ramifications
Copyrights© 2011 Hsuan-Yi Wu
22. The tagline of the story!
Spiritual Machine
"There is always some madness in love.
But there is also always some reason in madness."
- Friedrich Nietzsche, German philosopher
(1844 - 1900)
Copyrights© 2011 Hsuan-Yi Wu
23. Where is the story from?
Spiritual Machine
“A child born today in the United Kingdom stands a ten times
greater chance of being admitted to a mental hospital than to a
university... This can be taken as an indication that we are driving
our children mad more effectively than we are genuinely
educating them. Perhaps it is our way of educating them that is
driving them mad.”–R.D. Laing, British psychiatrist, 1927-89)
Copyrights© 2011 Hsuan-Yi Wu
24. Spiritual Machine-Abstract
In this Science Fiction Prototype (SFP) we explore the evolving
relationship between technology and people. We do this by
considering what may seem two irreconcilable aspirations of the
human condition; the desire for utilizing ever increasingly
sophisticated science based technology in our life whilst at the
same time preserving the spiritual values that make us human.
Superficially it would seem that these two forces in our life are
pulling us in opposite directions. Can the forces of technology
and spirituality be balanced in modern life? To investigate this
issue we invent a future in which nano-computing technology is
available for sale in many forms. One form is smart-paint called
“iSkin” which, when painted on surfaces, turns them into
interactive multi-media mediums. The characters in this story use
this “magical” paint to create an immersive reality environment,
the “WonderHome” in which reality and virtuality become
confused in an intoxicating mix of sensory experiences that
causes a madness known as “Obsessive-Compulsive Technophilia
Disorder (OCTD)”. In the story a cure to this emerges in the form
of the ancient Chinese practice of Chan, a form of Buddhism.
Copyrights© 2011 Hsuan-Yi Wu
26. The Scenarios of Deirdre in the WonderHome intelligent environments
This world, where technology became an intimate part of people’s lives,
brought both great benefits and huge dangers. In this story we explored
the mismatch between the remorseless ability of technology to provide
24/7 synthetic experiences, and people’s mental ability to cope with it.
In doing this we fantasise that this mismatch has lead to the
proliferation of a terrible mental disorder; Obsessive-Compulsive-
Technophilia Disorder (OCTD) that rendered people akin to zombies, or
the living dead. People’s love and obsession for technology in this
extreme form had created an overly deep symbiosis with technologies
ending up with a type of madness. But how could this be treated?
Copyrights© 2011 Hsuan-Yi Wu
27. In our story, the unlikely marriage between the future (mind blowing
nano-technology) and the past (ancient Buddhism) emerge as allies to
save the world.
In the ultimate marriage of technology and spirituality, our machines
(robots, avatars etc) may deliver consciousness, emotions and physical
looks that are indistinguishable from people. Its conceivable that such
future technology could lead to people literally falling in love with
humanoid robots (ie technology), in the same way as people from
different races fall in love with each other. Of course love feeds our
spiritual being, taking us to the heights of bliss when it works, but
dragging us down to depths of despair when it fails. As a parting
thought we ask, will the day ever come to pass when advanced robots
would need to use our Spiritual Machine? If it did then, on the one
hand, it would be a huge triumph for our scientific achievement, but,
on the other hand, it would pose us with profound questions about
our unique place in this existence! In that sense, maybe the methods
and ideas arising in Chan Practice (and, indeed, other religions) are the
ultimate test for science and AI. Copyrights© 2011 Hsuan-Yi Wu
28. Spiritual Machine
Its conceivable that such future technology could lead
to people literally falling in love with humanoid robots
(ie technology), in the same way as people from
different races fall in love with each other. Of course
love feeds our spiritual being, taking us to the heights of
bliss when it works, but dragging us down to depths of
despair when it fails.
10-20 min. for students sharing reflections from the story
Copyrights© 2011 Hsuan-Yi Wu
29. Are you Interested in writing
your own SF-Prototype?
Everyone can be a writer!
All you need is a kick-off.
Copyrights© 2011 Hsuan-Yi Wu
32. Multi-media
• How is multi-media defined?
• How will future multi-media perform, how
will it influence our life and in what aspects?
• How can you leverage your knowledge and
skills of multi-media in life and at work?
• What’s the potential business? What
opportunities are in front of us?
Copyrights© 2011 Hsuan-Yi Wu
33. What is Multi-media?
= a plural form of medium
= media and content
= a combination of different content forms
(text, sound, images and video)
= encoded formats converting data to
displayable information
Copyrights© 2011 Hsuan-Yi Wu
34. The construction and evolving of multimedia
analog digital
data
1950-1990 1990-2020 2020-2050
Infrastructure
基礎建設
Hardware (medium)
硬體 (媒介、載具)
Software (content)
軟體 (內容)
Skills
技術 (人才)
Business models
information
商業模式
Lifestyles
生活形態
Copyrights© 2011 Hsuan-Yi Wu
35. IEEE MultiMedia
• pervasive media services;
• Web-based multimedia services;
• media streaming;
• media processing and authoring tools;
• content protection and security;
• media analysis, indexing, and integration;
• 3D and multimedia vision systems;
• real-time content processing;
• cross-disciplinary arts and media;
• interactive multimedia;
• multimodal biometrics;
• mobile multimedia tools and systems;
• personalization;
• cross-modal ontologies;
• multimedia affective computing; and
• novel applications in areas such as education, caring for
individuals with disabilities, medicine, and entertainment.
http://www.computer.org/portal/web/multimedia/about
Copyrights© 2011 Hsuan-Yi Wu
36. The future applications of multimedia:
It is not so far away; in fact, it is happening now!
Information Interaction Animation Virtualization
• education (e-learning, gaming…);
• entertainment (music, film, gaming…);
• promotional and advertising purposes (digital
signage, Kiosk, mobile apps…);
• e-publications (e-books, e-zines…);
• modeling and simulation (3D animation); public
information (mobile service…)
多媒體的演進:資訊呈現方式的改變;創作工具的進化;播放媒介及
載具的進化;多媒體在各領域的應用;多媒體科技進步產生的新服務。
Film 3,4,5 Copyrights© 2011 Hsuan-Yi Wu
37. Conclusions
Multimedia applications Service innovation
Futuristic business
Multimedia is not just a combination of media components.
The values lie in the service created and based on multimedia.
It provides new life experience to consumers; And most of all,
it makes our life meaningful!
多媒體不再只是單純的宣傳工具,他賦予消費者生活意義,並帶來新的人生體驗。
Copyrights© 2011 Hsuan-Yi Wu
39. Why are we here?
Why do you go to university?
Copyrights© 2011 Hsuan-Yi Wu
40. 英國留學生活分享
Jen Wu . Presentation for NCNU∣22 Oct 2010
Copyrights© 2011 Hsuan-Yi Wu
42. U.S. major business schools ranking U.K. major business schools ranking
Wharton(UPenn)-1 London Business School-1
Harvard-3 Cambridge-26
Stanford-4 OXford-27
Columbia-7 Manchester Business School-29
MIT-9 Cass(City)-32
Booth(U of Chicago)-12 Cranfield-34
Yale-15 Imperial College-37
Tuck (Dartmouth)-18 Lancaster-41
Duke-20
Northwestern-21 France major business schools ranking
U of Michigan-24 Insead-4
Carnegie Mellon-41 HEC(Paris)-18
China major business schools ranking Australia major business schools ranking
Hong Kong UST Business School-6 Australian School of Business(UNSW)-35
Ceibs-17 Melbourne Business School-53
Singapore major business schools ranking Canada major business schools ranking
National University of Singapore School of U of Toronto-46
Business-23 U of Western Ontario-46
Nanyang Business School-33 McGill-57
Copyrights© 2011 Hsuan-Yi Wu
44. • UK study can develop International employability:
language fluency
confidence
effective communication skills
business and working experiences
cultural awareness / open mindedness
independence, motivation and adaptability
Copyrights© 2011 Hsuan-Yi Wu
45. How do you
spend the year?
Term 1 with four courses
Exam periods
Term 2 with four courses
Exam periods
Sep-Dec: Term 1 Feb-Apr: Term 2 June-Aug: Thesis
Xmas Vacation Easter Vacation Sep-Nov: Marking
Jan: Exam May: Exam Dec: Graduation
Copyrights© 2011 Hsuan-Yi Wu
46. The way they teach:
Lecture
Seminar
Case study
Presentation
Group work
Individual assignment
Copyrights© 2011 Hsuan-Yi Wu
47. The way you study:
Preview the slides
Take notes
Ask questions
Discuss with
classmates
Prepare in advance,
think through
afterwards
Copyrights© 2011 Hsuan-Yi Wu
48. Employability –what do employers want to see?
Specialist knowledge Self awareness
1 6 - Career planning
- Relevant modules
- Relevant dissertation
Drive / initiative / analytical ability
7 - Outside interests, experience
Business / Industry Commercial
2 awareness - Dissertation project, MLP
- Follow industry developments International mindset
- Network with employers 8 -Language development, experience
- Online communities cultural integration
Academic ability
3 - Result Job Search Strategies
- Marketing yourself
Relevant experience
4 effectively and
- Volunteer, network
developing evidence of
Interpersonal skills- Team-working leadership your skills
5 - Group project, insights, volunteering, other - Professionalism,
interests, developed networks. networks
- Active in societies
Copyrights© 2011 Hsuan-Yi Wu
50. •Possible Pitfalls
English Language
Research Methods
Plagiarism and Academic Malpractice
Regulations and Deadlines
Health and Safety Issues
Personal Problems
Copyrights© 2011 Hsuan-Yi Wu
51. The important things to deal with
at the first week:
map and location
bank account
tuition fees swipe card
accommodation fees Tips:
internet Make friends
mobile number and get to
others... know the
British!!!
Copyrights© 2011 Hsuan-Yi Wu
56. Build up your capabilities.
Create the value of your life.
在職場,多元而不失專業。
在人生,活到老,學到老。
Copyrights© 2011 Hsuan-Yi Wu
57. It is encouraged to study or go abroad.
Why?
How? 如何準備出國?
What? 該做哪些準備?
When? 何時去?
Where? 去哪?
Copyrights© 2011 Hsuan-Yi Wu
58. It’s never about “you”
as a person.
But you as part of the
society and the world.
Copyrights© 2011 Hsuan-Yi Wu
59. 亦願
不你
留們
下的
任人 Thanks for
何生
遺時 your
憾時
。充
attention!
滿 Welcome for
希
望 Questions.
,
Jen Wu 吳宣儀
happyjen1107@gmail.com
(my email, Facebook, and msn)
Copyrights© 2011 Hsuan-Yi Wu