Enviar pesquisa
Carregar
Rise of the social enterprise
•
0 gostou
•
330 visualizações
Happiest Minds Technologies
Seguir
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 6
Baixar agora
Baixar para ler offline
Recomendados
To what extent are companies using Social Media within their Digital Communit...
To what extent are companies using Social Media within their Digital Communit...
Maria Jose Serres-Rouse
Social SEO and Cross Channel Marketing
Social SEO and Cross Channel Marketing
Billy Cripe
How Social Media Has Altered Customer Experience
How Social Media Has Altered Customer Experience
Social Strategy1
Role of Social Media Marketing On Organisational Performance in Kenya
Role of Social Media Marketing On Organisational Performance in Kenya
iosrjce
Singley + mackie capabilities and services april 2011
Singley + mackie capabilities and services april 2011
Matt Singley | Social Media Optimization
Project report on social media marketing
Project report on social media marketing
Kushal Tomar
SOCIAL MEDIA AS A MARKETING TOOL IN INDIA
SOCIAL MEDIA AS A MARKETING TOOL IN INDIA
Girish Kumar
Engaging Employees as Brand Ambassadors via Social Media
Engaging Employees as Brand Ambassadors via Social Media
JayaBohlmann
Recomendados
To what extent are companies using Social Media within their Digital Communit...
To what extent are companies using Social Media within their Digital Communit...
Maria Jose Serres-Rouse
Social SEO and Cross Channel Marketing
Social SEO and Cross Channel Marketing
Billy Cripe
How Social Media Has Altered Customer Experience
How Social Media Has Altered Customer Experience
Social Strategy1
Role of Social Media Marketing On Organisational Performance in Kenya
Role of Social Media Marketing On Organisational Performance in Kenya
iosrjce
Singley + mackie capabilities and services april 2011
Singley + mackie capabilities and services april 2011
Matt Singley | Social Media Optimization
Project report on social media marketing
Project report on social media marketing
Kushal Tomar
SOCIAL MEDIA AS A MARKETING TOOL IN INDIA
SOCIAL MEDIA AS A MARKETING TOOL IN INDIA
Girish Kumar
Engaging Employees as Brand Ambassadors via Social Media
Engaging Employees as Brand Ambassadors via Social Media
JayaBohlmann
Social / Digital Media - A report on new trends in industry
Social / Digital Media - A report on new trends in industry
Maneesh Garg
Enterprise Customer Experience - DRI
Enterprise Customer Experience - DRI
Mitch Lieberman
Social Media Marketing Report 2011
Social Media Marketing Report 2011
Mushbloom Publishing & Shop Marketing Apps
Comparative study in between traditional and Digital marketing
Comparative study in between traditional and Digital marketing
Khushpreet Singh
Social media marketing final
Social media marketing final
Gowri Shankar
The 10 most prominent google partners to look at in 2019
The 10 most prominent google partners to look at in 2019
Merry D'souza
My Ideaology
My Ideaology
Todd Nathaniel Davis SME,BDO
social media marketing tools and it impact on youth
social media marketing tools and it impact on youth
Swati Sharma
To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...
To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...
Get Satisfaction
Project
Project
NISHIT KUMAR
Social Media Strategy
Social Media Strategy
Tarlo Gill
How is the web affecting your business
How is the web affecting your business
Patrick Willemarck
Social Media Marketing - Brand Reach Out Strategy
Social Media Marketing - Brand Reach Out Strategy
abigailkyna
The Social Experience
The Social Experience
Digital Pymes
Social Media & Marketing to a Digital Generation
Social Media & Marketing to a Digital Generation
James Burnes
Social Customer Service: The Pivotal Driver of the Social Enterprise
Social Customer Service: The Pivotal Driver of the Social Enterprise
Liveops
Customer Context: Power Relevant Experiences Create Brand Advocates
Customer Context: Power Relevant Experiences Create Brand Advocates
SDL
Digital Engagement Journey | Keynote Jay Ramsanjhal
Digital Engagement Journey | Keynote Jay Ramsanjhal
Jay Ramsanjhal
Community Management Playbook
Community Management Playbook
Yammer
The Contagious Marketing Report
The Contagious Marketing Report
Concerto Marketing Group
V asure brochure artwork for print
V asure brochure artwork for print
Happiest Minds Technologies
Travel
Travel
Happiest Minds Technologies
Mais conteúdo relacionado
Mais procurados
Social / Digital Media - A report on new trends in industry
Social / Digital Media - A report on new trends in industry
Maneesh Garg
Enterprise Customer Experience - DRI
Enterprise Customer Experience - DRI
Mitch Lieberman
Social Media Marketing Report 2011
Social Media Marketing Report 2011
Mushbloom Publishing & Shop Marketing Apps
Comparative study in between traditional and Digital marketing
Comparative study in between traditional and Digital marketing
Khushpreet Singh
Social media marketing final
Social media marketing final
Gowri Shankar
The 10 most prominent google partners to look at in 2019
The 10 most prominent google partners to look at in 2019
Merry D'souza
My Ideaology
My Ideaology
Todd Nathaniel Davis SME,BDO
social media marketing tools and it impact on youth
social media marketing tools and it impact on youth
Swati Sharma
To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...
To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...
Get Satisfaction
Project
Project
NISHIT KUMAR
Social Media Strategy
Social Media Strategy
Tarlo Gill
How is the web affecting your business
How is the web affecting your business
Patrick Willemarck
Social Media Marketing - Brand Reach Out Strategy
Social Media Marketing - Brand Reach Out Strategy
abigailkyna
The Social Experience
The Social Experience
Digital Pymes
Social Media & Marketing to a Digital Generation
Social Media & Marketing to a Digital Generation
James Burnes
Social Customer Service: The Pivotal Driver of the Social Enterprise
Social Customer Service: The Pivotal Driver of the Social Enterprise
Liveops
Customer Context: Power Relevant Experiences Create Brand Advocates
Customer Context: Power Relevant Experiences Create Brand Advocates
SDL
Digital Engagement Journey | Keynote Jay Ramsanjhal
Digital Engagement Journey | Keynote Jay Ramsanjhal
Jay Ramsanjhal
Community Management Playbook
Community Management Playbook
Yammer
The Contagious Marketing Report
The Contagious Marketing Report
Concerto Marketing Group
Mais procurados
(20)
Social / Digital Media - A report on new trends in industry
Social / Digital Media - A report on new trends in industry
Enterprise Customer Experience - DRI
Enterprise Customer Experience - DRI
Social Media Marketing Report 2011
Social Media Marketing Report 2011
Comparative study in between traditional and Digital marketing
Comparative study in between traditional and Digital marketing
Social media marketing final
Social media marketing final
The 10 most prominent google partners to look at in 2019
The 10 most prominent google partners to look at in 2019
My Ideaology
My Ideaology
social media marketing tools and it impact on youth
social media marketing tools and it impact on youth
To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...
To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...
Project
Project
Social Media Strategy
Social Media Strategy
How is the web affecting your business
How is the web affecting your business
Social Media Marketing - Brand Reach Out Strategy
Social Media Marketing - Brand Reach Out Strategy
The Social Experience
The Social Experience
Social Media & Marketing to a Digital Generation
Social Media & Marketing to a Digital Generation
Social Customer Service: The Pivotal Driver of the Social Enterprise
Social Customer Service: The Pivotal Driver of the Social Enterprise
Customer Context: Power Relevant Experiences Create Brand Advocates
Customer Context: Power Relevant Experiences Create Brand Advocates
Digital Engagement Journey | Keynote Jay Ramsanjhal
Digital Engagement Journey | Keynote Jay Ramsanjhal
Community Management Playbook
Community Management Playbook
The Contagious Marketing Report
The Contagious Marketing Report
Destaque
V asure brochure artwork for print
V asure brochure artwork for print
Happiest Minds Technologies
Travel
Travel
Happiest Minds Technologies
Embracing the new customer experience paradigm
Embracing the new customer experience paradigm
Happiest Minds Technologies
Datasecure 0
Datasecure 0
Happiest Minds Technologies
Measuring what matters
Measuring what matters
Happiest Minds Technologies
Idendity assure artwork for print
Idendity assure artwork for print
Happiest Minds Technologies
C asure
C asure
Happiest Minds Technologies
Whitepaper: Enterprise Gamification Enabling businesses drive participation, ...
Whitepaper: Enterprise Gamification Enabling businesses drive participation, ...
Happiest Minds Technologies
Destaque
(8)
V asure brochure artwork for print
V asure brochure artwork for print
Travel
Travel
Embracing the new customer experience paradigm
Embracing the new customer experience paradigm
Datasecure 0
Datasecure 0
Measuring what matters
Measuring what matters
Idendity assure artwork for print
Idendity assure artwork for print
C asure
C asure
Whitepaper: Enterprise Gamification Enabling businesses drive participation, ...
Whitepaper: Enterprise Gamification Enabling businesses drive participation, ...
Semelhante a Rise of the social enterprise
Measuring what matters
Measuring what matters
Rupa Shankar
Measuring what matters
Measuring what matters
Happiest Minds Technologies
The Social Customer
The Social Customer
Attensity
FinancialServicesWhitePaper
FinancialServicesWhitePaper
Rich Scott
Social Media Strategy
Social Media Strategy
Saurabh Uttam
Social Business Outreach Engagement Strategies For 2013
Social Business Outreach Engagement Strategies For 2013
Richard Sink
Indy Best Digital Marketing-social media .pdf
Indy Best Digital Marketing-social media .pdf
Mehaksamra
Blue and Pink Social Media Marketing Presentation (1).pdf
Blue and Pink Social Media Marketing Presentation (1).pdf
Mehaksamra
Social Media Marketing
Social Media Marketing
SpecialEyes Group
Social networking tools for enterprises 2
Social networking tools for enterprises 2
Eastern Software Systems
1.27.15
1.27.15
Social Media Today
Trinetra Focus Communications
Trinetra Focus Communications
Rahul Avasthy
How to manage and leverage business use of social media platforms
How to manage and leverage business use of social media platforms
Socialengine India
Free Engagement On Social Media
Free Engagement On Social Media
Teleperformance
The Silicon Review | Best Digital Marketing Companies
The Silicon Review | Best Digital Marketing Companies
The Silicon Review
Digital Channel Hype versus Good Old Customer Value
Digital Channel Hype versus Good Old Customer Value
CustomerXPs Software Private Limited
Buzz tribe deck
Buzz tribe deck
Himanshu Sagar
Tendencias midias sociais
Tendencias midias sociais
Flavio Augusto Santiago
Customer Experience Development - Leadership Class Introduction
Customer Experience Development - Leadership Class Introduction
Society3
SheriFitts_Speaking_Menu_2016
SheriFitts_Speaking_Menu_2016
Sheri Fitts
Semelhante a Rise of the social enterprise
(20)
Measuring what matters
Measuring what matters
Measuring what matters
Measuring what matters
The Social Customer
The Social Customer
FinancialServicesWhitePaper
FinancialServicesWhitePaper
Social Media Strategy
Social Media Strategy
Social Business Outreach Engagement Strategies For 2013
Social Business Outreach Engagement Strategies For 2013
Indy Best Digital Marketing-social media .pdf
Indy Best Digital Marketing-social media .pdf
Blue and Pink Social Media Marketing Presentation (1).pdf
Blue and Pink Social Media Marketing Presentation (1).pdf
Social Media Marketing
Social Media Marketing
Social networking tools for enterprises 2
Social networking tools for enterprises 2
1.27.15
1.27.15
Trinetra Focus Communications
Trinetra Focus Communications
How to manage and leverage business use of social media platforms
How to manage and leverage business use of social media platforms
Free Engagement On Social Media
Free Engagement On Social Media
The Silicon Review | Best Digital Marketing Companies
The Silicon Review | Best Digital Marketing Companies
Digital Channel Hype versus Good Old Customer Value
Digital Channel Hype versus Good Old Customer Value
Buzz tribe deck
Buzz tribe deck
Tendencias midias sociais
Tendencias midias sociais
Customer Experience Development - Leadership Class Introduction
Customer Experience Development - Leadership Class Introduction
SheriFitts_Speaking_Menu_2016
SheriFitts_Speaking_Menu_2016
Mais de Happiest Minds Technologies
Largest Electricity provider in the US- Case Study
Largest Electricity provider in the US- Case Study
Happiest Minds Technologies
BFSI GLOBAL TRENDS FY 24
BFSI GLOBAL TRENDS FY 24
Happiest Minds Technologies
ARTIFICIAL INTELLIGENCE IN DIGITAL BANKING
ARTIFICIAL INTELLIGENCE IN DIGITAL BANKING
Happiest Minds Technologies
DIGITAL MANUFACTURING
DIGITAL MANUFACTURING
Happiest Minds Technologies
Exploring the Potential of ChatGPT in Banking, Financial SERVICES & Insurance
Exploring the Potential of ChatGPT in Banking, Financial SERVICES & Insurance
Happiest Minds Technologies
AN OVERVIEW OF THE METAVERSE
AN OVERVIEW OF THE METAVERSE
Happiest Minds Technologies
VMware to AWS Cloud Migration
VMware to AWS Cloud Migration
Happiest Minds Technologies
Digital-Content-Monetization-DCM-Platform-2.pdf
Digital-Content-Monetization-DCM-Platform-2.pdf
Happiest Minds Technologies
AUTOMATING CYBER RISK DETECTION AND PROTECTION WITH SOC 2.0
AUTOMATING CYBER RISK DETECTION AND PROTECTION WITH SOC 2.0
Happiest Minds Technologies
Cloud Reshaping Banking
Cloud Reshaping Banking
Happiest Minds Technologies
Automating SOC1/2 Compliance- For a leading Software solution company in UK
Automating SOC1/2 Compliance- For a leading Software solution company in UK
Happiest Minds Technologies
PAMaaS- Powered by CyberArk
PAMaaS- Powered by CyberArk
Happiest Minds Technologies
GUIDE TO KEEP YOUR END-USERS CONNECTED TO THE DIGITAL WORKPLACE DURING DISRUP...
GUIDE TO KEEP YOUR END-USERS CONNECTED TO THE DIGITAL WORKPLACE DURING DISRUP...
Happiest Minds Technologies
SECURING THE CLOUD DATA LAKES
SECURING THE CLOUD DATA LAKES
Happiest Minds Technologies
Complete Guide to General Data Protection Regulation (GDPR)
Complete Guide to General Data Protection Regulation (GDPR)
Happiest Minds Technologies
Azure bastion- Remote desktop RDP/SSH in Azure using Bastion Service as (PaaS)
Azure bastion- Remote desktop RDP/SSH in Azure using Bastion Service as (PaaS)
Happiest Minds Technologies
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
Happiest Minds Technologies
REDUCING TRANSPORTATION COSTS IN CPG THROUGH INTELLIGENT FREIGHT AUDIT
REDUCING TRANSPORTATION COSTS IN CPG THROUGH INTELLIGENT FREIGHT AUDIT
Happiest Minds Technologies
How to Approach Tool Integrations
How to Approach Tool Integrations
Happiest Minds Technologies
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
Happiest Minds Technologies
Mais de Happiest Minds Technologies
(20)
Largest Electricity provider in the US- Case Study
Largest Electricity provider in the US- Case Study
BFSI GLOBAL TRENDS FY 24
BFSI GLOBAL TRENDS FY 24
ARTIFICIAL INTELLIGENCE IN DIGITAL BANKING
ARTIFICIAL INTELLIGENCE IN DIGITAL BANKING
DIGITAL MANUFACTURING
DIGITAL MANUFACTURING
Exploring the Potential of ChatGPT in Banking, Financial SERVICES & Insurance
Exploring the Potential of ChatGPT in Banking, Financial SERVICES & Insurance
AN OVERVIEW OF THE METAVERSE
AN OVERVIEW OF THE METAVERSE
VMware to AWS Cloud Migration
VMware to AWS Cloud Migration
Digital-Content-Monetization-DCM-Platform-2.pdf
Digital-Content-Monetization-DCM-Platform-2.pdf
AUTOMATING CYBER RISK DETECTION AND PROTECTION WITH SOC 2.0
AUTOMATING CYBER RISK DETECTION AND PROTECTION WITH SOC 2.0
Cloud Reshaping Banking
Cloud Reshaping Banking
Automating SOC1/2 Compliance- For a leading Software solution company in UK
Automating SOC1/2 Compliance- For a leading Software solution company in UK
PAMaaS- Powered by CyberArk
PAMaaS- Powered by CyberArk
GUIDE TO KEEP YOUR END-USERS CONNECTED TO THE DIGITAL WORKPLACE DURING DISRUP...
GUIDE TO KEEP YOUR END-USERS CONNECTED TO THE DIGITAL WORKPLACE DURING DISRUP...
SECURING THE CLOUD DATA LAKES
SECURING THE CLOUD DATA LAKES
Complete Guide to General Data Protection Regulation (GDPR)
Complete Guide to General Data Protection Regulation (GDPR)
Azure bastion- Remote desktop RDP/SSH in Azure using Bastion Service as (PaaS)
Azure bastion- Remote desktop RDP/SSH in Azure using Bastion Service as (PaaS)
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
REDUCING TRANSPORTATION COSTS IN CPG THROUGH INTELLIGENT FREIGHT AUDIT
REDUCING TRANSPORTATION COSTS IN CPG THROUGH INTELLIGENT FREIGHT AUDIT
How to Approach Tool Integrations
How to Approach Tool Integrations
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
Rise of the social enterprise
1.
January 2012 The Rise
of the Social Enterprise By Rupa Shankar, Shahnawaz Khan Happiest Minds, Social Computing Practice © Happiest Minds Technologies Pvt. Ltd. All Rights Reserved
2.
The Rise of
the Social Enterprise Social media is transforming how we connect and share in our personal lives and— increasingly—in business. Our customers are just as likely to look for us on Facebook as they are to visit our corporate website. Internally, we work more productively when we can easily collaborate with our colleagues online. Weaving a social context into your business is quickly becoming a prerequisite for success. How do you build a twenty-first century marketing capability that can navigate the new social reality and whatever comes next. It’s time to delight your customers by engaging with them—and your employees—in new and powerful ways. Happiest Minds Technologies welcomes you to the Social Enterprise! COMPANIES AROUND THE WORLD ARE USING SOCIAL COMPUTING TO HUMANIZE THEIR BRANDS A little more than a decade back there was a significant shift in the way people interacted with each other: the web came to the workplace and became a serious business tool for organizations. Today, the evolution continues. A Socially-Enabled Business means that every department, from marketing to customer service to HR to sales, uses social computing the way it uses any other tool and channel to do its job. The opportunity for marketers in social probably does not ultimately lie in paid advertising, or even in just owning a Facebook page and a Twitter account anymore. Companies can use social computing, more importantly, to humanize their brand and create loyalty by listening, acting on customers’ inputs and by being available when consumers have a problem, question or compliment. Adoption of this strategic approach to shaping a business culture is highly dependent upon executive leadership and corporate strategy, including business process design, risk management, leadership development, financial controls and use of business analytics. © Happiest Minds Technologies Pvt. Ltd. All Rights Reserved
3.
IMPACT OF SOCIAL
GOES BEYOND MARKETING The power of Social Computing Technologies goes beyond marketing. A Socially-Enabled Business uses social technologies in every aspect of the business. Some key differences among organizations that utilize social computing strategically to create a sustainable competitive advantage and those that don’t are as follows: Integrate social computing with sales, marketing and service processes. Integrate social data with traditional CRM data to find ways to more meaningfully engage with customers. Integrate social computing with sales processes. These next-gen organizations who seek to build long-term relationships with customers are more likely to: Use social media to capture the voice of the customer and insights, and embed it with current product development and research process. Leverage social media to improve customer service, retention, create better interactions with customers and prospects. Enjoy cost efficiencies gained by enabling customer service via self-service channels (social, email, phone, blogs) Happiest Minds can arm companies world-wide with the right solutions and methodologies to become a socially-enabled business. This will help organizations to: Foster deeper and longer-lasting customer relationships Customers are voicing their opinions about your brands and that of your competition. Tap into these conversations – implement enterprise-wide tools to monitor, measure and capture these discussions by using Social Monitoring & Sentiment Analysis. Your customers are seeking immediate responses from you to their questions, comments, and compliments. They are actively vocalizing their likes, dislikes, excitements and disappointments. Be available to participate in the conversation - Build a system that empowers your customer service organization to join in and address customer queries on-the-spot before they escalate. © Happiest Minds Technologies Pvt. Ltd. All Rights Reserved
4.
Generate new ideas
faster Connect with the brainpower outside your company - Everyday people using their spare time to create content, solve problems, even do corporate R&D. Create platform that allows your brand teams to engage and collaborate with customers & key influencers to crowd-source & co-create products, develop specific ideas and get rapid feedback. Customers are talking about your brand and product/service category whether you are tuned in or not. Create a framework to map social data and integrate existing customer records in current transactional systems with their social profiles to mine conversations, profile data and develop new insights and tailored offerings. Increase brand affinity, salience and capturing brand value Customers are turning a blind eye and a deaf ear to ads-both traditional and non- traditional. In order to increase brand salience and affinity in a highly fragmented and contested media space, create useful, usable and enjoyable social apps for customers. Social apps also enable brands to increase reach by leveraging the power of customers’ peer and influencer networks to elicit participation and engagement. Go beyond the usual customer touch points and sales channels to engage with and help customers make purchases on Facebook, Twitter, Foursquare and other social channels. Transform your existing social marketing presence into a dynamic, clutter- breaking social commerce channel. Customer contribution leads to engagement and customer connectedness. Co-creation opportunities, in which customers are invited to collaborate with a brand, for example, user-generated content, boosts customer connectedness, brand loyalty and affinity well beyond what traditional marketing (advertising, PR, promotion, direct) can do. Result: more interaction, more time spent and a sense of ownership in the outcome. Enable a more effective workforce The social web is a goldmine of untapped sales opportunities. Use social listening to generate leads by listening to your prospects and customers online. Integrate your © Happiest Minds Technologies Pvt. Ltd. All Rights Reserved
5.
data with a
social customer relationship management system to rapidly respond to triggers and complete a sale. Implement a social platform that facilitates Enterprise 2.0 based collaboration, employee & partner communities and internal knowledge-sharing and innovation. In addition, enabling enterprise collaboration will drive the next wave of productivity gains. Get rapid inputs and feedback from stakeholders by connecting and engaging with them using social surveys. In order to design, deploy and access social apps seamlessly over multiple channels and integrate with both internal and external systems, create a Social App Platform – it’s a comprehensive and integrated set of tools and technologies which provide capabilities that will help you maximize value from your application portfolio. © Happiest Minds Technologies Pvt. Ltd. All Rights Reserved
6.
To learn more
about the Happiest Minds Social Enterprise Solutions and Services, please write to us at business@happiestminds.com About Happiest Minds Happiest Minds is a next-generation IT services company helping clients differentiate and win with a unique blend of innovative solutions and services based on the core technology pillars of cloud computing, social computing, mobility and analytics. We combine an unparalleled experience, comprehensive capabilities in the following industries: Retail, Media, CPG, Manufacturing, Banking and Financial services, Travel and Hospitality and Hi-Tech with pragmatic, forward-thinking advisory capabilities for the world’s top businesses, governments and organizations. Founded in 2011, Happiest Minds is privately held with headquarters in Bangalore, India and offices in the USA and UK. Corporate Office United States Happiest Minds Technologies Pvt. Ltd. 116 Village Boulevard, Suite 200 Block II, Velankani Tech Park Princeton, New Jersey, 08540 43 Electronics City Phone:+1 609 951 2296 Hosur Road, Bangalore 560100, INDIA 2018 156th Avenue NE #224 Phone: +91 80 332 03333 Bellevue, WA 98007 Fax: +91 80 332 03000 United Kingdom 200 Brook Drive, Green Park, Reading Berkshire, RG2 6UB Phone: +44 11892 56072 Fax: + 44 11892 56073 About the authors Rupa Shankar (rupa.shankar@happiestminds.com) Shahnawaz Khan (s.khan@happiestminds.com) is is a Senior Business Analyst in the Happiest Minds the General Manager and Practice Head of the Social Computing Practice. She brings over 7 years Happiest Minds Social Computing Practice. He of experience in Brand Management, Marketing brings in-depth experience in leading cross Strategy, Digital and Social Media Marketing, Brand functional teams for conceptualization, Integration, Content Strategy and Customer implementation and rollout of social business Experience Research. Most recently, she worked at platforms. Most recently, he was responsible for ITC Limited, where she spearheaded opportunities building & managing various social computing for consumer engagement in digital and social platforms at MindTree, which were critical in media spaces for all ITC personal care brands. Prior winning multiple MAKE awards. Prior to that he led to that, as an Analyst, Customer Experience, at product development for various parts of Wisdom Forrester Research, she created research that & Acumen—a next generation knowledge focused on the future of digital customer management & collaboration framework, at Srishti experiences—specifically, how companies organize, Software; for which it won the NASSCOM staff, and create design processes that help them Innovation award. He is passionate about social deliver breakthrough experiences via websites, computing and believes that, when leveraged in mobile, and other rapidly emerging digital touch conjunction with mobility and analytics, it presents points like tablets and apps. opportunities to create paradigm shifts in business enablement, differentiation & customer engagement. © Happiest Minds Technologies Pvt. Ltd. All Rights Reserved
Baixar agora