Enviar pesquisa
Carregar
Measuring what matters
•
0 gostou
•
264 visualizações
Happiest Minds Technologies
Seguir
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 5
Baixar agora
Baixar para ler offline
Recomendados
The Rise of Digital Influence
The Rise of Digital Influence
C.Y Wong
Customer Success Stories from Get Satisfaction
Customer Success Stories from Get Satisfaction
Get Satisfaction
Getting Started with Marketing Measurement
Getting Started with Marketing Measurement
C.Y Wong
An intro guide_-_how_to_use_twitter_for_business
An intro guide_-_how_to_use_twitter_for_business
Jacques Bouchard
Top 10 ways_to_improve
Top 10 ways_to_improve
C.Y Wong
Social strategies for 2014
Social strategies for 2014
Nuno Fraga Coelho
Riding the convergence of Social, Mobile, and Cloud to create new media model...
Riding the convergence of Social, Mobile, and Cloud to create new media model...
Shree Dandekar
Microsoft-Dynamics-CRM-Transform-Sell
Microsoft-Dynamics-CRM-Transform-Sell
Michael Ibrahim
Recomendados
The Rise of Digital Influence
The Rise of Digital Influence
C.Y Wong
Customer Success Stories from Get Satisfaction
Customer Success Stories from Get Satisfaction
Get Satisfaction
Getting Started with Marketing Measurement
Getting Started with Marketing Measurement
C.Y Wong
An intro guide_-_how_to_use_twitter_for_business
An intro guide_-_how_to_use_twitter_for_business
Jacques Bouchard
Top 10 ways_to_improve
Top 10 ways_to_improve
C.Y Wong
Social strategies for 2014
Social strategies for 2014
Nuno Fraga Coelho
Riding the convergence of Social, Mobile, and Cloud to create new media model...
Riding the convergence of Social, Mobile, and Cloud to create new media model...
Shree Dandekar
Microsoft-Dynamics-CRM-Transform-Sell
Microsoft-Dynamics-CRM-Transform-Sell
Michael Ibrahim
The New Digital Agency
The New Digital Agency
Sudhir Chopde
The truth about mobile business intelligence 5 common myths debunked
The truth about mobile business intelligence 5 common myths debunked
Nuno Fraga Coelho
KINSHIP Social Media Command Center
KINSHIP Social Media Command Center
KINSHIP digital
Foreword by rajesh lalwani india social media report edition 2
Foreword by rajesh lalwani india social media report edition 2
Blogworks - helping create brands for the future
Google's guide to innovation: How to unlock strategy, resources and technology
Google's guide to innovation: How to unlock strategy, resources and technology
run_frictionless
Gamification in 2012: Trends in Consumer and Enterprise Markets with Metrics
Gamification in 2012: Trends in Consumer and Enterprise Markets with Metrics
Wanda Meloni
[Report] Social Business Governance: A Framework to Execute Social Business S...
[Report] Social Business Governance: A Framework to Execute Social Business S...
Altimeter, a Prophet Company
Marketing connections 3.0 brochure
Marketing connections 3.0 brochure
gatewaymanagement
Moment Mapping - a process for developing a data strategy by DADI
Moment Mapping - a process for developing a data strategy by DADI
Christopher Mair
Retail Touchpoints Study: Gamification
Retail Touchpoints Study: Gamification
Brian Crotty
The ultimate guide_getting_started_with_social_selling (1)
The ultimate guide_getting_started_with_social_selling (1)
David Blake
Social Media Study 2011 - Formula 1 Report on Consumer Sentiments
Social Media Study 2011 - Formula 1 Report on Consumer Sentiments
MindShift Interactive
Telecom white paper_social_analytics_08_2011
Telecom white paper_social_analytics_08_2011
anu1685
Adapting Your Pipeline to Marketing’s New Dynamics
Adapting Your Pipeline to Marketing’s New Dynamics
Scott Salkin
[Report] The Evolution of Social Business: Six Stages of Social Media Transfo...
[Report] The Evolution of Social Business: Six Stages of Social Media Transfo...
Altimeter, a Prophet Company
Mitalio
Mitalio
david_mendez
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...
run_frictionless
How to develop a digital strategy
How to develop a digital strategy
FUSE Marketing Group
Todo reglamento
Todo reglamento
benafern
What Successful Businessesare Doing
What Successful Businessesare Doing
guest532173
Visual resume2
Visual resume2
Nitish Bhardwaj
Give good client
Give good client
John Franklin
Mais conteúdo relacionado
Mais procurados
The New Digital Agency
The New Digital Agency
Sudhir Chopde
The truth about mobile business intelligence 5 common myths debunked
The truth about mobile business intelligence 5 common myths debunked
Nuno Fraga Coelho
KINSHIP Social Media Command Center
KINSHIP Social Media Command Center
KINSHIP digital
Foreword by rajesh lalwani india social media report edition 2
Foreword by rajesh lalwani india social media report edition 2
Blogworks - helping create brands for the future
Google's guide to innovation: How to unlock strategy, resources and technology
Google's guide to innovation: How to unlock strategy, resources and technology
run_frictionless
Gamification in 2012: Trends in Consumer and Enterprise Markets with Metrics
Gamification in 2012: Trends in Consumer and Enterprise Markets with Metrics
Wanda Meloni
[Report] Social Business Governance: A Framework to Execute Social Business S...
[Report] Social Business Governance: A Framework to Execute Social Business S...
Altimeter, a Prophet Company
Marketing connections 3.0 brochure
Marketing connections 3.0 brochure
gatewaymanagement
Moment Mapping - a process for developing a data strategy by DADI
Moment Mapping - a process for developing a data strategy by DADI
Christopher Mair
Retail Touchpoints Study: Gamification
Retail Touchpoints Study: Gamification
Brian Crotty
The ultimate guide_getting_started_with_social_selling (1)
The ultimate guide_getting_started_with_social_selling (1)
David Blake
Social Media Study 2011 - Formula 1 Report on Consumer Sentiments
Social Media Study 2011 - Formula 1 Report on Consumer Sentiments
MindShift Interactive
Telecom white paper_social_analytics_08_2011
Telecom white paper_social_analytics_08_2011
anu1685
Adapting Your Pipeline to Marketing’s New Dynamics
Adapting Your Pipeline to Marketing’s New Dynamics
Scott Salkin
[Report] The Evolution of Social Business: Six Stages of Social Media Transfo...
[Report] The Evolution of Social Business: Six Stages of Social Media Transfo...
Altimeter, a Prophet Company
Mitalio
Mitalio
david_mendez
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...
run_frictionless
How to develop a digital strategy
How to develop a digital strategy
FUSE Marketing Group
Mais procurados
(18)
The New Digital Agency
The New Digital Agency
The truth about mobile business intelligence 5 common myths debunked
The truth about mobile business intelligence 5 common myths debunked
KINSHIP Social Media Command Center
KINSHIP Social Media Command Center
Foreword by rajesh lalwani india social media report edition 2
Foreword by rajesh lalwani india social media report edition 2
Google's guide to innovation: How to unlock strategy, resources and technology
Google's guide to innovation: How to unlock strategy, resources and technology
Gamification in 2012: Trends in Consumer and Enterprise Markets with Metrics
Gamification in 2012: Trends in Consumer and Enterprise Markets with Metrics
[Report] Social Business Governance: A Framework to Execute Social Business S...
[Report] Social Business Governance: A Framework to Execute Social Business S...
Marketing connections 3.0 brochure
Marketing connections 3.0 brochure
Moment Mapping - a process for developing a data strategy by DADI
Moment Mapping - a process for developing a data strategy by DADI
Retail Touchpoints Study: Gamification
Retail Touchpoints Study: Gamification
The ultimate guide_getting_started_with_social_selling (1)
The ultimate guide_getting_started_with_social_selling (1)
Social Media Study 2011 - Formula 1 Report on Consumer Sentiments
Social Media Study 2011 - Formula 1 Report on Consumer Sentiments
Telecom white paper_social_analytics_08_2011
Telecom white paper_social_analytics_08_2011
Adapting Your Pipeline to Marketing’s New Dynamics
Adapting Your Pipeline to Marketing’s New Dynamics
[Report] The Evolution of Social Business: Six Stages of Social Media Transfo...
[Report] The Evolution of Social Business: Six Stages of Social Media Transfo...
Mitalio
Mitalio
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...
How to develop a digital strategy
How to develop a digital strategy
Destaque
Todo reglamento
Todo reglamento
benafern
What Successful Businessesare Doing
What Successful Businessesare Doing
guest532173
Visual resume2
Visual resume2
Nitish Bhardwaj
Give good client
Give good client
John Franklin
S261
S261
performanceweb
Unido ceu slides ecodesign centre-foc_3_july2013
Unido ceu slides ecodesign centre-foc_3_july2013
Ecodesign Centre (EDC)
Doc document
Doc document
Nitish Bhardwaj
Destaque
(7)
Todo reglamento
Todo reglamento
What Successful Businessesare Doing
What Successful Businessesare Doing
Visual resume2
Visual resume2
Give good client
Give good client
S261
S261
Unido ceu slides ecodesign centre-foc_3_july2013
Unido ceu slides ecodesign centre-foc_3_july2013
Doc document
Doc document
Semelhante a Measuring what matters
Rise of the social enterprise
Rise of the social enterprise
Rupa Shankar
Rise of the social enterprise
Rise of the social enterprise
Happiest Minds Technologies
Digital Channel Hype versus Good Old Customer Value
Digital Channel Hype versus Good Old Customer Value
CustomerXPs Software Private Limited
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches
Visible Technologies
Social media measurement tools group 1
Social media measurement tools group 1
Sahil Surana
About AAA Partners Network
About AAA Partners Network
Arunavh Palchaudhuri
KPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and Business
Dheeraj Chowdhury
Effective Marketing using Social Media 2012
Effective Marketing using Social Media 2012
Margaret Gold
Customer Experience and Predictive Analytics
Customer Experience and Predictive Analytics
Rick VARGAS
Persona Marketing and Lead Nurturing- Simon Morris, Adobe
Persona Marketing and Lead Nurturing- Simon Morris, Adobe
LinkedIn
Soneta. Social Network Analyzer
Soneta. Social Network Analyzer
directing intelligence
Corporate Brochure
Corporate Brochure
IMarks Digital Solutions India Pvt. Ltd.
Online marketing companies in india
Online marketing companies in india
imarksseo
Digital Marketing Company in India
Digital Marketing Company in India
imarksseo
4.14.15
4.14.15
Social Media Today
Gage Social Media
Gage Social Media
Gage Marketing Group
Online Branding University Presentation
Online Branding University Presentation
clare Williams
Social Business Outreach Engagement Strategies For 2013
Social Business Outreach Engagement Strategies For 2013
Richard Sink
Canobie Landing LLC
Canobie Landing LLC
Canobie Landing LLC
Reimagine Your Enterprise
Reimagine Your Enterprise
Strategy&, a member of the PwC network
Semelhante a Measuring what matters
(20)
Rise of the social enterprise
Rise of the social enterprise
Rise of the social enterprise
Rise of the social enterprise
Digital Channel Hype versus Good Old Customer Value
Digital Channel Hype versus Good Old Customer Value
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches
Social media measurement tools group 1
Social media measurement tools group 1
About AAA Partners Network
About AAA Partners Network
KPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and Business
Effective Marketing using Social Media 2012
Effective Marketing using Social Media 2012
Customer Experience and Predictive Analytics
Customer Experience and Predictive Analytics
Persona Marketing and Lead Nurturing- Simon Morris, Adobe
Persona Marketing and Lead Nurturing- Simon Morris, Adobe
Soneta. Social Network Analyzer
Soneta. Social Network Analyzer
Corporate Brochure
Corporate Brochure
Online marketing companies in india
Online marketing companies in india
Digital Marketing Company in India
Digital Marketing Company in India
4.14.15
4.14.15
Gage Social Media
Gage Social Media
Online Branding University Presentation
Online Branding University Presentation
Social Business Outreach Engagement Strategies For 2013
Social Business Outreach Engagement Strategies For 2013
Canobie Landing LLC
Canobie Landing LLC
Reimagine Your Enterprise
Reimagine Your Enterprise
Mais de Happiest Minds Technologies
Largest Electricity provider in the US- Case Study
Largest Electricity provider in the US- Case Study
Happiest Minds Technologies
BFSI GLOBAL TRENDS FY 24
BFSI GLOBAL TRENDS FY 24
Happiest Minds Technologies
ARTIFICIAL INTELLIGENCE IN DIGITAL BANKING
ARTIFICIAL INTELLIGENCE IN DIGITAL BANKING
Happiest Minds Technologies
DIGITAL MANUFACTURING
DIGITAL MANUFACTURING
Happiest Minds Technologies
Exploring the Potential of ChatGPT in Banking, Financial SERVICES & Insurance
Exploring the Potential of ChatGPT in Banking, Financial SERVICES & Insurance
Happiest Minds Technologies
AN OVERVIEW OF THE METAVERSE
AN OVERVIEW OF THE METAVERSE
Happiest Minds Technologies
VMware to AWS Cloud Migration
VMware to AWS Cloud Migration
Happiest Minds Technologies
Digital-Content-Monetization-DCM-Platform-2.pdf
Digital-Content-Monetization-DCM-Platform-2.pdf
Happiest Minds Technologies
AUTOMATING CYBER RISK DETECTION AND PROTECTION WITH SOC 2.0
AUTOMATING CYBER RISK DETECTION AND PROTECTION WITH SOC 2.0
Happiest Minds Technologies
Cloud Reshaping Banking
Cloud Reshaping Banking
Happiest Minds Technologies
Automating SOC1/2 Compliance- For a leading Software solution company in UK
Automating SOC1/2 Compliance- For a leading Software solution company in UK
Happiest Minds Technologies
PAMaaS- Powered by CyberArk
PAMaaS- Powered by CyberArk
Happiest Minds Technologies
GUIDE TO KEEP YOUR END-USERS CONNECTED TO THE DIGITAL WORKPLACE DURING DISRUP...
GUIDE TO KEEP YOUR END-USERS CONNECTED TO THE DIGITAL WORKPLACE DURING DISRUP...
Happiest Minds Technologies
SECURING THE CLOUD DATA LAKES
SECURING THE CLOUD DATA LAKES
Happiest Minds Technologies
Complete Guide to General Data Protection Regulation (GDPR)
Complete Guide to General Data Protection Regulation (GDPR)
Happiest Minds Technologies
Azure bastion- Remote desktop RDP/SSH in Azure using Bastion Service as (PaaS)
Azure bastion- Remote desktop RDP/SSH in Azure using Bastion Service as (PaaS)
Happiest Minds Technologies
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
Happiest Minds Technologies
REDUCING TRANSPORTATION COSTS IN CPG THROUGH INTELLIGENT FREIGHT AUDIT
REDUCING TRANSPORTATION COSTS IN CPG THROUGH INTELLIGENT FREIGHT AUDIT
Happiest Minds Technologies
How to Approach Tool Integrations
How to Approach Tool Integrations
Happiest Minds Technologies
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
Happiest Minds Technologies
Mais de Happiest Minds Technologies
(20)
Largest Electricity provider in the US- Case Study
Largest Electricity provider in the US- Case Study
BFSI GLOBAL TRENDS FY 24
BFSI GLOBAL TRENDS FY 24
ARTIFICIAL INTELLIGENCE IN DIGITAL BANKING
ARTIFICIAL INTELLIGENCE IN DIGITAL BANKING
DIGITAL MANUFACTURING
DIGITAL MANUFACTURING
Exploring the Potential of ChatGPT in Banking, Financial SERVICES & Insurance
Exploring the Potential of ChatGPT in Banking, Financial SERVICES & Insurance
AN OVERVIEW OF THE METAVERSE
AN OVERVIEW OF THE METAVERSE
VMware to AWS Cloud Migration
VMware to AWS Cloud Migration
Digital-Content-Monetization-DCM-Platform-2.pdf
Digital-Content-Monetization-DCM-Platform-2.pdf
AUTOMATING CYBER RISK DETECTION AND PROTECTION WITH SOC 2.0
AUTOMATING CYBER RISK DETECTION AND PROTECTION WITH SOC 2.0
Cloud Reshaping Banking
Cloud Reshaping Banking
Automating SOC1/2 Compliance- For a leading Software solution company in UK
Automating SOC1/2 Compliance- For a leading Software solution company in UK
PAMaaS- Powered by CyberArk
PAMaaS- Powered by CyberArk
GUIDE TO KEEP YOUR END-USERS CONNECTED TO THE DIGITAL WORKPLACE DURING DISRUP...
GUIDE TO KEEP YOUR END-USERS CONNECTED TO THE DIGITAL WORKPLACE DURING DISRUP...
SECURING THE CLOUD DATA LAKES
SECURING THE CLOUD DATA LAKES
Complete Guide to General Data Protection Regulation (GDPR)
Complete Guide to General Data Protection Regulation (GDPR)
Azure bastion- Remote desktop RDP/SSH in Azure using Bastion Service as (PaaS)
Azure bastion- Remote desktop RDP/SSH in Azure using Bastion Service as (PaaS)
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
REDUCING TRANSPORTATION COSTS IN CPG THROUGH INTELLIGENT FREIGHT AUDIT
REDUCING TRANSPORTATION COSTS IN CPG THROUGH INTELLIGENT FREIGHT AUDIT
How to Approach Tool Integrations
How to Approach Tool Integrations
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
REDUCING TRANSPORTATION COSTS IN RETAIL THROUGH INTELLIGENT FREIGHT AUDIT
Measuring what matters
1.
January 2012 Start Measuring
What Matters By Rupa Shankar, Shahnawaz Khan Happiest Minds, Social Computing Practice © Happiest Minds Technologies Pvt. Ltd. All Rights Reserved
2.
Start Measuring What
Matters In a recent survey conducted, a staggering 86% of brand managers revealed that they do not know how to effectively measure ROI in the social space. What’s more, they called this the single most significant obstacle to using social media effectively. Additionally, a recent study stated that nearly 2/3rds of CMOs think return on marketing investment will be the primary measure of their effectiveness by 2015. This raises a critical issue - most marketing heads and brand owners don’t know what marketing success looks like in the social web. They have no way to benchmark if they’re winning, and are unable to course correct if things get off track. LIMITATIONS OF CURRENT SOCIAL ANALYTICS: Social media dashboards prioritizes the things that are easy to report, not the things that are actually important to a brand. It’s no surprise that brand managers can’t make sense of reports full of click through rates, fan counts, downloads and page views. None of these numbers align or even correlate with a brand’s objectives-- driving sales, increasing affinity, and building brand value. Marketing managers recognize this disconnect but assume that results-focused analytics are both expensive and complicated. Actually, measuring what matters doesn’t have to be either. The secret lies in identifying the handful of key metrics that truly propel your brand, and never losing sight of them throughout the measurement process. Often, these metrics can be analyzed through the platforms you already have. HAPPIEST MINDS APPROACH: The Happiest Minds Social Computing Console has been developed based on the Brand Dynamics Pyramid. This enables a company to build as large a group as possible of truly loyal consumers by sustaining a suitable relationship with them. In addition, by assimilating customer activity in the social web with internal customer and sales data, it helps brands increase customer loyalty and advocacy. © Happiest Minds Technologies Pvt. Ltd. All Rights Reserved
3.
Note that purchasing
loyalty increases at higher levels of the Pyramid - consumers at the level of bonding are likely to be active advocates of the brand. There is also an increase in share of wallet - the proportion of consumer expenditure within the category on that brand - as you ascend the Pyramid. Some key performance indicators (KPIs) are highlighted below: Bonding - Rational and emotional KPIs: time spent, engagement, Conversation Reach, attachments to the brand to the number of products purchased vis-à-vis competition, exclusion of most other brands share of voice, share of conversation, duration of customer engagement/life, usage frequency, share of wallet, sentiment analysis, active number of advocates, advocate influence, Net Promoter Score, Advocate Impact Advantage - Felt to have an KPIs: time spent, engagement, Conversation Reach, emotional or rational advantage number of products purchased vis-à-vis competition, over other brands in the category share of voice, share of conversation, sentiment analysis, share of wallet, active number of advocates Performance - Felt to deliver KPIs: Conversation Reach, Media consumption, Time acceptable product performance and spent, engagement, comments, Conversation Reach, is on the consumer's short-list sentiment analysis Relevance - Relevant to consumer's KPIs: Fan group size, fan demographics, time spent, needs, in the right price range or in engagement, page views consideration set Presence - Active familiarity based KPIs: Click-through-rates, Page Views, total on past trial, saliency or knowledge fan/follower count of brand promise © Happiest Minds Technologies Pvt. Ltd. All Rights Reserved
4.
CONCLUSION: The important rule
is to focus on just a few metrics for each business objective so that program evaluation remains simple and one does not end up in “analysis paralysis.” The process should force the prioritization of only key performance indicators – in addition to clicks, # of fans, page views, etc. Another attribute of the Console is the mix of both qualitative measures (discussion topics and sentiment) and quantitative measures (counts of reach, chatter mentions, site engagement events). Social media is unique in bringing both types of insight together to characterize performance and the value derived from social media efforts. 1 The BrandDynamics™ Pyramid was created by Millward Brown and it provides a graphic representation of the strength of relationship consumers have with your brand. © Happiest Minds Technologies Pvt. Ltd. All Rights Reserved
5.
To learn more
about the Happiest Minds Social Computing Console, please write to us at business@happiestminds.com About Happiest Minds Happiest Minds is a next-generation IT services company helping clients differentiate and win with a unique blend of innovative solutions and services based on the core technology pillars of cloud computing, social computing, mobility and analytics. We combine an unparalleled experience, comprehensive capabilities in the following industries: Retail, Media, CPG, Manufacturing, Banking and Financial services, Travel and Hospitality and Hi-Tech with pragmatic, forward-thinking advisory capabilities for the world’s top businesses, governments and organizations. Founded in 2011, Happiest Minds is privately held with headquarters in Bangalore, India and offices in the USA and UK. Corporate Office United States Happiest Minds Technologies Pvt. Ltd. 116 Village Boulevard, Suite 200 Block II, Velankani Tech Park Princeton, New Jersey, 08540 43 Electronics City Phone:+1 609 951 2296 Hosur Road, Bangalore 560100, INDIA 2018 156th Avenue NE #224 Phone: +91 80 332 03333 Bellevue, WA 98007 Fax: +91 80 332 03000 United Kingdom 200 Brook Drive, Green Park, Reading Berkshire, RG2 6UB Phone: +44 11892 56072 Fax: + 44 11892 56073 About the authors Rupa Shankar (rupa.shankar@happiestminds.com) Shahnawaz Khan (s.khan@happiestminds.com) is is a Senior Business Analyst in the Happiest Minds the General Manager and Practice Head of the Social Computing Practice. She brings over 7 years Happiest Minds Social Computing Practice. He of experience in Brand Management, Marketing brings in-depth experience in leading cross Strategy, Digital and Social Media Marketing, Brand functional teams for conceptualization, Integration, Content Strategy and Customer implementation and rollout of social business Experience Research. Most recently, she worked at platforms. Most recently, he was responsible for ITC Limited, where she spearheaded opportunities building & managing various social computing for consumer engagement in digital and social platforms at MindTree, which were critical in media spaces for all ITC personal care brands. Prior winning multiple MAKE awards. Prior to that he led to that, as an Analyst, Customer Experience, at product development for various parts of Wisdom Forrester Research, she created research that & Acumen—a next generation knowledge focused on the future of digital customer management & collaboration framework, at Srishti experiences—specifically, how companies Software; for which it won the NASSCOM organize, staff, and create design processes that Innovation award. He is passionate about social help them deliver breakthrough experiences via computing and believes that, when leveraged in websites, mobile, and other rapidly emerging conjunction with mobility and analytics, it presents digital touch points like tablets and apps. opportunities to create paradigm shifts in business enablement, differentiation & customer engagement. © Happiest Minds Technologies Pvt. Ltd. All Rights Reserved
Baixar agora