Facebook, Twitter, YouTube, Pinterest. The opportunities for marketers don’t stop there; in fact, your target audiences might be better reached elsewhere. Steve Dwyer concludes the conversation on current trends in social with a closer look at niche networks and social commerce. www.hansoninc.com/summit

1. HAVE
CONVERSATIONS
NICHE NETWORKS
AND SOCIAL COMMERCE

2. MINDY WITHROW
CONTENT STRATEGIST
STEVE DWYER
CONNECTION STRATEGIST

3. NICHE

4. SOCIAL TRENDS AND PLATFORMS
NICHE NETWORKS
The private social
network for your
neighborhood.
The new way to
design your home.
Architizer connects
architects to a vibrant
network of peers, fans, and
potential clients

5. SOCIAL COMMERCE

6. SOCIAL TRENDS AND PLATFORMS
SOCIAL COMMERCE

7. SOCIAL TRENDS AND PLATFORMS
SOCIAL COMMERCE

8. SOCIAL TRENDS AND PLATFORMS
SOCIAL COMMERCE

9. SOCIAL TRENDS AND PLATFORMS
SOCIAL COMMERCE
Social commerce is layering
purchase connection on top of
the social web in a helpful way.

10. SOCIAL TRENDS AND PLATFORMS
SOCIAL COMMERCE

11. SOCIAL TRENDS AND PLATFORMS
SOCIAL COMMERCE

12. SOCIAL TRENDS AND PLATFORMS
PURCHASE FUNNEL
Awareness
Interest
Planning/Researching
2014
Selection
Purchase
Support

13. See more at
HANSONINC.COM/SUMMIT