The document provides 10 steps for using Facebook successfully for meetings and tradeshows. It discusses creating a Facebook page rather than a personal profile, adding customized elements like tabs and a welcome page, building a following through invites and promotions, posting regular status updates and content, promoting the page widely, responding to comments, setting up check-ins for events, using Facebook tools, measuring success through insights, and posting follow-up content and gathering feedback. The final slides discuss Bartizan's event services including lead retrieval, registration, and contact support.