Brand Management Architects with a deep understanding of brand process management. Covering brand development processes from ideation to brand performance monitoring. Focus on consistent cross functional operations of your brands.

2. Independent Collaborative Partner
 Deep understanding of brand process management
 From ideation to brand performance monitoring
 Focus on consistent cross functional operations of
your brands
 Strong expertise maintaining brands in product
portfolios

3. Comprehensive Scope
Brand management architecture:
 Internal stakeholders
e.g. marketing, product management, R&D, sales, IT, management
 External stakeholders
e.g. creative partners, channel partners
 Brand touch-points: creation, implementation and activation
outside in
 Systems landscape
People | Process | Platforms

4. Why?
 More brands in bigger product portfolios,
in more categories with shorter life cycles
 Most products have the same quality and features
Buyers increasingly tend to make choices based on trust
 More players, more media, more systems
and increased channel complexity
 Increased workload and cost of coordination
The challenge:
Deliver a relevant consistent signature brand experience

5. Acterus Level 1 | Efficiency
Excellent global brand strategy execution
and cross-touchpoint brand consistency via
optimised cross-functional brand
processes, secured within an integral brand
management platform
Higher brand equity at lower cost

6. Excellent global brand strategy execution…

7. and cross-touchpoint brand consistency…

8. via optimised cross-functional brand processes…

9. secured within an integral
brand management platform.
Example: The 4S Platform

10. Acterus Level 2 | Effectiveness
Identify
Process of turning customer frictions into products
and identify personas and map their decision journey
Facilitate sanity check and challenge status quo
Developing resonating products and
orchestrating timely customer
decision journey communication
Building brand equity

11. Next steps
 Quick scan (free of charge)
 High level maturity (per framework area)
 High level business case
 Recommended focus area
 Focus area deep dive
 Brand Management Framework analysis workshop
 Develop focus area roadmap
 Fit for purpose proposal