This document discusses mobile technology trends and how companies can interact with customers through various touchpoints. It notes that the value of good branding and user experience can be $6,000 by reducing the sales price of a product from $14,000 to $20,000. It discusses the blending of various industries like retail, ICT, games, and entertainment through physical and digital means. It also discusses how mobile technology is impacting human behavior and interaction, moving from leisure to productivity. Companies can transform how they interact with customers, employees and other stakeholders by supporting the always connected human across various contexts.

1. Mobile Trends
and
company interaction touch-points
Household april 2013
Hans Kooistra
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2. the value of branding and a good
user experience is $ 6.000,-
Normal salesprice $ 14.000
The Mini is sold in the USA for $ 20.000,-
(the components, manufacturing, sales, distribution,
marketing costs plus a normal margin) research form USA

3. the trend
blending of
retail, ict, games, entertainment, social, publishing, events, tv
physical & digital
technology and Maslov
strategy, design, culture, branding, marketing, sales,
customer service, fulfillment, ict
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4. technology approach
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5. the marketing solution
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6. © nextpractice-institute
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7. © nextpractice-institute
against the future
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8. © nextpractice-institute
the future ?
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9. © nextpractice-institute
embrace the future
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10. The next crumble... and do you see it coming?
?
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11. "We look at the present through rearview mirror;
we walk backwards into the future"
Marshall McLuhan
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12. it is happing now
Source Comscore
Gartner: 1.2 billion smartphones, tablets to be bought
worldwide in 2013.
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13. try another approach
learn from the experiences of the other hypes
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14. you, we are mobile technology users
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15. Therefore we believe that mobile technology should assist us:
in day to day tasks
do something better than we could do it before
increase our power to act wisely
live in a meaningful and joyful way
create conditions to achieve ambitions and goals
give us the best possible experience
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16. The shift
the convergence of humans, devices, information and knowledge
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17. the always connected
human
employee
partner
customer
supplier
stakeholder
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18. impact from mobile is moving from
pleasure to performance
from killing time to perform tasks
Used in day to day situations
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19. what interaction
who 2 or more entities
when any time
where any place
how any means
why a purpose
mobile technology changes the way we interact
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20. The cloud will be center of digital lives, for apps, content and preferences.
Sync across devices. Services and experience becoming more important;
devices become less important.
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21. Behavior
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22. Behavior
50 %
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23. The new connected world.
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24. technology influences our behavior
lonely&&&&& & & & & & & & & & & & & &&&&&&&&&facebook
uncertain&& & & & & & & & & & & & & google
curious& & & & & & & & & & & & & &&&&&&&&&nu.nl
manifest& & & & & & & & & & & & &&&&&&&&&&&&&&&&&&twi5er
bored& & & & & & & & & & & & & & wordfeud
connect& & & & & & & & & & & & &&&&&&&&&&&&&&&&&&linkedin
& & & & & & & & & & & & &
I feel / I want to I do
For more info see: Hooked Model by Nir Eyal
Behavior Model B. J. Fogg
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25. Transformational
for organizations in the way they interact with
customers citizens employees
partners
suppliers
stakeholders
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26. work
learn
connect
get stuff done
assess
do business
behave
get informed
interact
interact
shop
entertain
decide
play
anticipate
Transformational
for the way we
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27. the transformation is about
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blending
of retail, ict, games, entertainment, social, publishing, events, tv
of physical & digital
of technology and Maslov
of strategy, design, culture, branding,
marketing, sales, customer service, fulfillment, ict
business
and behavior
models
new (human) interaction
interfaces
speech, 3D gesture, mind control, interactive glass,
google glass
combinatoric innovation and
technology
social, IoT, big data, analytics, cloud, mobile, sensors,
algorithms

28. nextpractice-institute integrated engagement and human interactions
framework
day to day tasks
needs
act wisely
meaningful and joyful
support ambitions and goals
achieve organizations
ambitions and goals
human
citizen
employee
partner
customer
supplier
stakeholder
company
interaction touch-
points
support the always
connected human in daily life
company
processes
company
systems
push time, effort, routine, costs out of the processes
make stuff, simpler, better, cheaper, faster
create new experiences
do stuff you could not do before
context
behavior

29. Imagine ....

30. imagine to support
him to adopt a
healthier lifestyle
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31. imagine to help
her to decide
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32. or her
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33. imagine to support
him to build faster
and better
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34. imagine to support her
to get her masters
degree on-line
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35. imagine what this
could do for
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36. imagine to support him to
during traveling to be
more productive
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37. imagine to support
her to diagnose better
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38. imagine what this
could do for
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39. imagine to make our
client manager more
effective
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40. imagine to.....
......create new experiences
......engage with people in a way you could not do before
.....push time, effort, routine, costs out of your processes and organization
......make stuff, simpler, better, cheaper, faster
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