1. Collaborative Media
Social Networking tools for strategic business
development
Tuesday, 22 March 2011 1

2. Tuesday, 22 March 2011 2

3. http://getambition.com
@getambition
Tuesday, 22 March 2011 3

4. Tuesday, 22 March 2011 4

5. http://getambition.ning.com
Tuesday, 22 March 2011 5

6. Talking, not broadcasting is
the right model
Tuesday, 22 March 2011 6

7. Part 1:// Strategic
purpose 1/
INFLUENCE
Tuesday, 22 March 2011 7

8. “We-think”
“We-Think: the power of mass creativity is about what the
rise of the likes of Wikipedia and Youtube, Linux and
Craigslist means for the way we organise ourselves, not just
in digital businesses but in schools and hospitals, cities and
mainstream corporations. My argument is that these new
forms of mass, creative collaboration announce the arrival
of a society in which participation will be the key organising
idea rather than consumption and work. People want to be
players not just spectators, part of the action,
not on the sidelines.”
Charles Leadbeater, thinker and author.
www.wethinkthebook.net
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14. Web Page = Viewable from one to many
Limited conversation
Tuesday, 22 March 2011 13

15. Web Page = Viewable from one to many
Limited conversation
Blog = Viewable from one to many
Open public conversation
A feedback loop
Tuesday, 22 March 2011 13

16. Web Page = Viewable from one to many
Limited conversation
Blog = Viewable from one to many
Open public conversation
A feedback loop
Chat Room = Viewable from one to many
Not easy to access
Tuesday, 22 March 2011 13

17. Web Page = Viewable from one to many
Limited conversation
Blog = Viewable from one to many
Open public conversation
A feedback loop
Chat Room = Viewable from one to many
Not easy to access
Twitter = Viewable one to one or many
Easy to access
Public feedback loop
Tuesday, 22 March 2011 13

18. Tuesday, 22 March 2011 14

19. Tuesday, 22 March 2011 15

20. David Cameron
Tuesday, 22 March 2011 15

21. Tuesday, 22 March 2011 16

22. Nick Clegg
Tuesday, 22 March 2011 16

23. number10.gov.uk
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28. Tuesday, 22 March 2011 21

29. Royal Liverpool Philharmonic’s key social media tools
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31. Tuesday, 22 March 2011 24

32. Brooklyn Museum
Tuesday, 22 March 2011 25

33. • Formally… • Now..
– Audience – Users
– Consumer – Co-creators
– Listener – Contributors
– Customer – Peers
– Buyer – Producers
– Promoters
These people are your new sales &
marketing, press & PR teams - don’t
underestimate the importance of building a
relationship with them!
Tuesday, 22 March 2011 26

34. Part 2:// Strategic
purpose 2/
BUILD CUSTOMER BASE
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35. Tuesday, 22 March 2011 28

36. Tuesday, 22 March 2011 29

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38. Tuesday, 22 March 2011 31

39. NTW built through...
• Personal welcome
• Being available
• Showing what they were building (behind
the scenes)
• Inviting input - trigging ways to participate
• Moderating but letting the tone of the
network emerge organically
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40. Fundraising communities:
Cash in the cloud
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58. Slide courtesy of TEAM Tourism
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59. Slide courtesy of TEAM Tourism
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60. Slide courtesy of TEAM Tourism
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61. >reach - via geolocative
technologies
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62. Tuesday, 22 March 2011 55

63. >reach - via geolocative
technologies
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64. >reach - via social media
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65. Audiences like to talk back!
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66. Part 3:// Strategic
purpose 3:
NEW PRODUCTS
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68. Tuesday, 22 March 2011 60

69. > participation, engagement
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70. UGC - is the project
UGC - is the project
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72. Trailer
Text
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73. Trailer
Text
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74. Trailer
Text
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76. Tuesday, 22 March 2011 66

77. Part 4:// Strategic
purpose 4:
NEW BUSINESS
MODELS
Tuesday, 22 March 2011 67

78. > sustainability: new
fundraising methods
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79. Tuesday, 22 March 2011 69

80. Cash on the cloud
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81. Uncultured Project
Tuesday, 22 March 2011 71

82. Open Innovation/user
innovation
• The people with the
best ideas don’t work
for you
Tuesday, 22 March 2011 72

83. How can peer voted, democratic
models be applied?
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84. Tuesday, 22 March 2011 74

85. Thanks for listening!
Tuesday, 22 March 2011 75