1. It’s the brand, stupid! Hanoch Rabinovitz www.nobi2.com

11. POSITION 2

13. YOUR ENEMIES

16. FOCUS 3

17. Who you are? What do you do? Why does it matter?

18. Who you are?

19. mmm… What do you do?

20. We Promise! simple

21. simple

22. probably E=MC 2 different

23. Different! Lebatzbetz?

24. Probably the best beer in the world relevant

27. HISTORY 4

28. What’s in it for me? Utility What in it? Features What does it do? Benefits How do you feel? Experience Who You Are? Identity

33. NEW RULES 5

34. Old school brand marketing target audience

36. Today It’s just me and us 1950 1960 1970 1980 1990 2000 2010

37. no one’s in charge! blablabla

38. no one’s in charge! bla! bla bla!

39. New brand image! BLOGS SOCIAL REACT!

40. New marketing! BLOGS SOCIAL REACT! 2 Listening 3 REWARD 1 Truth!

42. YOU CLIENT COMPETITOR

43. Engage 6

44. New ways to be there 1,600,000 Readers 500,000 Readers 800,000 Readers 1,200,000 Readers

45. New opinion leaders

46. Listen

47. … and engage

49. commute

50. Get naked

51. Socialize

52. Co- Brand

54. uTube? Set a buzz!

57. Dawn French in “Love And Other Disasters” (2007) See the clip on YouTube