This document contains two summaries of perfume advertisements: 1) The first advert features Beyonce promoting an Armani perfume. It uses black and white imagery and depicts Beyonce on stage to imply the perfume will make the buyer feel confident and sophisticated like Beyonce. 2) The second advert takes a different approach by depicting a singer entangled in flowers, hinting at femininity. In contrast to the first, it aims to depict softness rather than confidence. Both adverts use famous singers and imagery to suggest their perfumes will imbue the buyer with qualities exemplified by the singer, though they target different aspects of femininity.

1. Subversive