SlideShare a Scribd company logo

media-me-relationship

•
•
THE MAIN
THE MAIN
1 of 4
Dis My rup tion
Media-Me-Relationship 1993 (What role media used to play in my life.) A 24 Hour Day 8 hours / day Media always played a 100% Analogue significant role in my life Long Copy Editorially Curated Mainly Lean Back Media usage approx. 8 Face Time hours / day Medium Demand TV AUDIO / TAPES BOOK /PRINT TELEPHONE FRIENDS (20 CHANNELS)
Media-Me-Relationship 2013 (How media has changed me, and how I'm changing media.) A 24 Hour Day Always On / Parallel Use Creates an 90% Digital entirely new socio- cultural relationship! Visualized / Short Copy (Video, Image, Infografics) (Socially) Curated / Dialogue Mainly Lean Forward A variety of new More media technology media Publishing delivers contents than I can and formats consume High Demand / Selected TV (E)BOOK /PRINT INTERNET / EMAIL SOCIAL MEDIA MOBILE FRIENDS +
EXERCISE 30 MIN. Write down individually how your "Media-Me-Relationship" has changed in the last 10 years. 5 min. Share your insights with your group. 15 min. Discuss how your "Media-Me-relationship" will be 10 years from now: 2023 10 min.

Recommended

Measuring Return on Social Investment - Presentation at @measurementconf 15th...
Measuring Return on Social Investment - Presentation at @measurementconf 15th...Measuring Return on Social Investment - Presentation at @measurementconf 15th...
Measuring Return on Social Investment - Presentation at @measurementconf 15th...Dena Walker
 
T&V-posteri
T&V-posteriT&V-posteri
T&V-posteriOlli Sulopuisto
 
Corporate Media Relations - Vivek Nagarajan
Corporate Media Relations - Vivek NagarajanCorporate Media Relations - Vivek Nagarajan
Corporate Media Relations - Vivek NagarajanVivek Nagarajan
 
What's good digital communication?
What's good digital communication?What's good digital communication?
What's good digital communication?THE MAIN
 
Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
Markma Group 4 Presentation Chapter 10 Crafting the Brand PositioningMarkma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
Markma Group 4 Presentation Chapter 10 Crafting the Brand PositioningKristoffer Jongco
 
MY FRIEND BRAND BUILDING DYNAMIC BRANDS FOR THE DIGITAL AGE.
MY FRIEND BRAND BUILDING DYNAMIC BRANDS FOR THE DIGITAL AGE.MY FRIEND BRAND BUILDING DYNAMIC BRANDS FOR THE DIGITAL AGE.
MY FRIEND BRAND BUILDING DYNAMIC BRANDS FOR THE DIGITAL AGE.THE MAIN
 
Applied emotional laddering
Applied emotional ladderingApplied emotional laddering
Applied emotional ladderingAli Anani, PhD
 
Responding Effectively to Consumer Insights with Enhanced Branding Strategies...
Responding Effectively to Consumer Insights with Enhanced Branding Strategies...Responding Effectively to Consumer Insights with Enhanced Branding Strategies...
Responding Effectively to Consumer Insights with Enhanced Branding Strategies...Darren Choo SlideShare
 

Recommended

Measuring Return on Social Investment - Presentation at @measurementconf 15th...
Measuring Return on Social Investment - Presentation at @measurementconf 15th...Measuring Return on Social Investment - Presentation at @measurementconf 15th...
Measuring Return on Social Investment - Presentation at @measurementconf 15th...Dena Walker
 
T&V-posteri
T&V-posteriT&V-posteri
T&V-posteriOlli Sulopuisto
 
Corporate Media Relations - Vivek Nagarajan
Corporate Media Relations - Vivek NagarajanCorporate Media Relations - Vivek Nagarajan
Corporate Media Relations - Vivek NagarajanVivek Nagarajan
 
What's good digital communication?
What's good digital communication?What's good digital communication?
What's good digital communication?THE MAIN
 
Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
Markma Group 4 Presentation Chapter 10 Crafting the Brand PositioningMarkma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
Markma Group 4 Presentation Chapter 10 Crafting the Brand PositioningKristoffer Jongco
 
MY FRIEND BRAND BUILDING DYNAMIC BRANDS FOR THE DIGITAL AGE.
MY FRIEND BRAND BUILDING DYNAMIC BRANDS FOR THE DIGITAL AGE.MY FRIEND BRAND BUILDING DYNAMIC BRANDS FOR THE DIGITAL AGE.
MY FRIEND BRAND BUILDING DYNAMIC BRANDS FOR THE DIGITAL AGE.THE MAIN
 
Applied emotional laddering
Applied emotional ladderingApplied emotional laddering
Applied emotional ladderingAli Anani, PhD
 
Responding Effectively to Consumer Insights with Enhanced Branding Strategies...
Responding Effectively to Consumer Insights with Enhanced Branding Strategies...Responding Effectively to Consumer Insights with Enhanced Branding Strategies...
Responding Effectively to Consumer Insights with Enhanced Branding Strategies...Darren Choo SlideShare
 
Translating product features into brand values
Translating product features into brand valuesTranslating product features into brand values
Translating product features into brand valuesSunil Ramkali
 
The Digital Value Cake
The Digital Value CakeThe Digital Value Cake
The Digital Value CakeTHE MAIN
 
Segon b
Segon bSegon b
Segon bcoloma2
 
River&stone project brand positioning pres.
River&stone project brand positioning pres.River&stone project brand positioning pres.
River&stone project brand positioning pres.Christine Ryan
 
Brand New Game Positioning Strategy
Brand New Game Positioning StrategyBrand New Game Positioning Strategy
Brand New Game Positioning StrategyBart Hufen
 
Catalyst Strategies Brand Positioning Framework
Catalyst Strategies Brand Positioning FrameworkCatalyst Strategies Brand Positioning Framework
Catalyst Strategies Brand Positioning FrameworkCatStrat
 
Consumer behaviour Measuring Means End Chains
Consumer behaviour Measuring Means End ChainsConsumer behaviour Measuring Means End Chains
Consumer behaviour Measuring Means End ChainsFamy
 
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop London
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop LondonBrand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop London
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop LondonKaitlin Zhang
 
Media Relations Basics
Media Relations Basics Media Relations Basics
Media Relations Basics Walter Jennings
 
Advertising communication models
Advertising communication modelsAdvertising communication models
Advertising communication modelsDeepankar Hbk
 
Maxus Global Credential - A relationship Media Agency
Maxus Global Credential - A relationship Media AgencyMaxus Global Credential - A relationship Media Agency
Maxus Global Credential - A relationship Media Agencythrillerking
 
Brand positioning
Brand positioningBrand positioning
Brand positioningDeviprasad Goenka Management College of Media Studies
 
Communication models and advertising research
Communication models and advertising researchCommunication models and advertising research
Communication models and advertising researchshukan
 
Marketing Communication Models
Marketing Communication ModelsMarketing Communication Models
Marketing Communication ModelsShikha Sota
 
Advertising theories
Advertising theoriesAdvertising theories
Advertising theorieshaileymburton
 
Media relation
Media relationMedia relation
Media relationHUFLIT
 
Communication Response Models
Communication Response ModelsCommunication Response Models
Communication Response Modelsslideshowpowerpoint
 
Creative Strategy
Creative StrategyCreative Strategy
Creative StrategyTHE MAIN
 
Powerpoint ads
Powerpoint adsPowerpoint ads
Powerpoint adsgreenladies
 
Old & new media
Old & new mediaOld & new media
Old & new mediaBenjamin Quek
 
Social Media in the University Context
Social Media in the University ContextSocial Media in the University Context
Social Media in the University ContextChris LaBelle
 
Managing the uncontrollable: Crisis management in the age of social media
Managing the uncontrollable: Crisis management in the age of social mediaManaging the uncontrollable: Crisis management in the age of social media
Managing the uncontrollable: Crisis management in the age of social mediaLars Voedisch
 

More Related Content

Viewers also liked

Translating product features into brand values
Translating product features into brand valuesTranslating product features into brand values
Translating product features into brand valuesSunil Ramkali
 
The Digital Value Cake
The Digital Value CakeThe Digital Value Cake
The Digital Value CakeTHE MAIN
 
River&stone project brand positioning pres.
River&stone project brand positioning pres.River&stone project brand positioning pres.
River&stone project brand positioning pres.Christine Ryan
 
Brand New Game Positioning Strategy
Brand New Game Positioning StrategyBrand New Game Positioning Strategy
Brand New Game Positioning StrategyBart Hufen
 
Catalyst Strategies Brand Positioning Framework
Catalyst Strategies Brand Positioning FrameworkCatalyst Strategies Brand Positioning Framework
Catalyst Strategies Brand Positioning FrameworkCatStrat
 
Consumer behaviour Measuring Means End Chains
Consumer behaviour Measuring Means End ChainsConsumer behaviour Measuring Means End Chains
Consumer behaviour Measuring Means End ChainsFamy
 
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop London
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop LondonBrand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop London
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop LondonKaitlin Zhang
 
Advertising communication models
Advertising communication modelsAdvertising communication models
Advertising communication modelsDeepankar Hbk
 
Maxus Global Credential - A relationship Media Agency
Maxus Global Credential - A relationship Media AgencyMaxus Global Credential - A relationship Media Agency
Maxus Global Credential - A relationship Media Agencythrillerking
 
Communication models and advertising research
Communication models and advertising researchCommunication models and advertising research
Communication models and advertising researchshukan
 
Marketing Communication Models
Marketing Communication ModelsMarketing Communication Models
Marketing Communication ModelsShikha Sota
 
Advertising theories
Advertising theoriesAdvertising theories
Advertising theorieshaileymburton
 
Media relation
Media relationMedia relation
Media relationHUFLIT
 
Creative Strategy
Creative StrategyCreative Strategy
Creative StrategyTHE MAIN
 

Viewers also liked (19)

Translating product features into brand values
Translating product features into brand valuesTranslating product features into brand values
Translating product features into brand values
 
The Digital Value Cake
The Digital Value CakeThe Digital Value Cake
The Digital Value Cake
 
Segon b
Segon bSegon b
Segon b
 
River&stone project brand positioning pres.
River&stone project brand positioning pres.River&stone project brand positioning pres.
River&stone project brand positioning pres.
 
Brand New Game Positioning Strategy
Brand New Game Positioning StrategyBrand New Game Positioning Strategy
Brand New Game Positioning Strategy
 
Catalyst Strategies Brand Positioning Framework
Catalyst Strategies Brand Positioning FrameworkCatalyst Strategies Brand Positioning Framework
Catalyst Strategies Brand Positioning Framework
 
Consumer behaviour Measuring Means End Chains
Consumer behaviour Measuring Means End ChainsConsumer behaviour Measuring Means End Chains
Consumer behaviour Measuring Means End Chains
 
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop London
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop LondonBrand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop London
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop London
 
Media Relations Basics
Media Relations Basics Media Relations Basics
Media Relations Basics
 
Advertising communication models
Advertising communication modelsAdvertising communication models
Advertising communication models
 
Maxus Global Credential - A relationship Media Agency
Maxus Global Credential - A relationship Media AgencyMaxus Global Credential - A relationship Media Agency
Maxus Global Credential - A relationship Media Agency
 
Brand positioning
Brand positioningBrand positioning
Brand positioning
 
Communication models and advertising research
Communication models and advertising researchCommunication models and advertising research
Communication models and advertising research
 
Marketing Communication Models
Marketing Communication ModelsMarketing Communication Models
Marketing Communication Models
 
Advertising theories
Advertising theoriesAdvertising theories
Advertising theories
 
Media relation
Media relationMedia relation
Media relation
 
Communication Response Models
Communication Response ModelsCommunication Response Models
Communication Response Models
 
Creative Strategy
Creative StrategyCreative Strategy
Creative Strategy
 
Powerpoint ads
Powerpoint adsPowerpoint ads
Powerpoint ads
 

Similar to media-me-relationship

Social Media in the University Context
Social Media in the University ContextSocial Media in the University Context
Social Media in the University ContextChris LaBelle
 
Managing the uncontrollable: Crisis management in the age of social media
Managing the uncontrollable: Crisis management in the age of social mediaManaging the uncontrollable: Crisis management in the age of social media
Managing the uncontrollable: Crisis management in the age of social mediaLars Voedisch
 
DeVos Measuring the Value of Social Media to Arts Organizations
DeVos Measuring the Value of Social Media to Arts OrganizationsDeVos Measuring the Value of Social Media to Arts Organizations
DeVos Measuring the Value of Social Media to Arts OrganizationsDevon Smith
 
1. Social Spaces Workshop Ictloket
1. Social Spaces Workshop Ictloket1. Social Spaces Workshop Ictloket
1. Social Spaces Workshop IctloketICTloket.be
 
Question 1 b revision
Question 1 b revisionQuestion 1 b revision
Question 1 b revisionNaamah Hill
 
Unit 1 digital media sectors and audiences
Unit 1 digital media sectors and audiencesUnit 1 digital media sectors and audiences
Unit 1 digital media sectors and audiencesAli_Dayan
 
TECH2002 Studies in Media Technology Lecture Week 27
TECH2002 Studies in Media Technology Lecture Week 27TECH2002 Studies in Media Technology Lecture Week 27
TECH2002 Studies in Media Technology Lecture Week 27The_Joker
 
And how it influence and control our mind
And how it influence and control our mindAnd how it influence and control our mind
And how it influence and control our mindAbdou Kraiouch
 
Week 2 Presentation Emma Small
Week 2 Presentation Emma SmallWeek 2 Presentation Emma Small
Week 2 Presentation Emma SmallEmma Small
 
Medium Choice and It's Fit for Social Change as well as the power of user-gen...
Medium Choice and It's Fit for Social Change as well as the power of user-gen...Medium Choice and It's Fit for Social Change as well as the power of user-gen...
Medium Choice and It's Fit for Social Change as well as the power of user-gen...harvardgraduate1
 
Medium Choice and It's Fit for Social Change as well as the power of user-gen...
Medium Choice and It's Fit for Social Change as well as the power of user-gen...Medium Choice and It's Fit for Social Change as well as the power of user-gen...
Medium Choice and It's Fit for Social Change as well as the power of user-gen...harvardgraduate1
 
Convergence.culture
Convergence.cultureConvergence.culture
Convergence.cultureJess Wager
 
Navigating The Media World
Navigating The Media WorldNavigating The Media World
Navigating The Media WorldDirk Engel
 

Similar to media-me-relationship (20)

Old & new media
Old & new mediaOld & new media
Old & new media
 
Social Media in the University Context
Social Media in the University ContextSocial Media in the University Context
Social Media in the University Context
 
Managing the uncontrollable: Crisis management in the age of social media
Managing the uncontrollable: Crisis management in the age of social mediaManaging the uncontrollable: Crisis management in the age of social media
Managing the uncontrollable: Crisis management in the age of social media
 
DeVos Measuring the Value of Social Media to Arts Organizations
DeVos Measuring the Value of Social Media to Arts OrganizationsDeVos Measuring the Value of Social Media to Arts Organizations
DeVos Measuring the Value of Social Media to Arts Organizations
 
1. Social Spaces Workshop Ictloket
1. Social Spaces Workshop Ictloket1. Social Spaces Workshop Ictloket
1. Social Spaces Workshop Ictloket
 
Question 1 b revision
Question 1 b revisionQuestion 1 b revision
Question 1 b revision
 
Media Trend in Indonesia
Media Trend in IndonesiaMedia Trend in Indonesia
Media Trend in Indonesia
 
Convergence final1
Convergence final1Convergence final1
Convergence final1
 
Unit 1 digital media sectors and audiences
Unit 1 digital media sectors and audiencesUnit 1 digital media sectors and audiences
Unit 1 digital media sectors and audiences
 
TECH2002 Studies in Media Technology Lecture Week 27
TECH2002 Studies in Media Technology Lecture Week 27TECH2002 Studies in Media Technology Lecture Week 27
TECH2002 Studies in Media Technology Lecture Week 27
 
And how it influence and control our mind
And how it influence and control our mindAnd how it influence and control our mind
And how it influence and control our mind
 
Convergence culture
Convergence cultureConvergence culture
Convergence culture
 
Chap01
Chap01Chap01
Chap01
 
Week 2 Presentation Emma Small
Week 2 Presentation Emma SmallWeek 2 Presentation Emma Small
Week 2 Presentation Emma Small
 
Medium Choice and It's Fit for Social Change as well as the power of user-gen...
Medium Choice and It's Fit for Social Change as well as the power of user-gen...Medium Choice and It's Fit for Social Change as well as the power of user-gen...
Medium Choice and It's Fit for Social Change as well as the power of user-gen...
 
Medium Choice and It's Fit for Social Change as well as the power of user-gen...
Medium Choice and It's Fit for Social Change as well as the power of user-gen...Medium Choice and It's Fit for Social Change as well as the power of user-gen...
Medium Choice and It's Fit for Social Change as well as the power of user-gen...
 
What is convergence culture
What is convergence cultureWhat is convergence culture
What is convergence culture
 
Convergence.culture
Convergence.cultureConvergence.culture
Convergence.culture
 
Media convergence
Media convergenceMedia convergence
Media convergence
 
Navigating The Media World
Navigating The Media WorldNavigating The Media World
Navigating The Media World
 

More from THE MAIN

Der User ist nicht in Cannes
Der User ist nicht in CannesDer User ist nicht in Cannes
Der User ist nicht in CannesTHE MAIN
 
Digital Marketing Audit
Digital Marketing AuditDigital Marketing Audit
Digital Marketing AuditTHE MAIN
 
Smart Data Planning
Smart Data PlanningSmart Data Planning
Smart Data PlanningTHE MAIN
 
The Main - Unternehmensvorstellung
The Main - UnternehmensvorstellungThe Main - Unternehmensvorstellung
The Main - UnternehmensvorstellungTHE MAIN
 
THE Big 11 + 1 Successful Digital Strategies
THE Big 11 + 1 Successful Digital StrategiesTHE Big 11 + 1 Successful Digital Strategies
THE Big 11 + 1 Successful Digital StrategiesTHE MAIN
 
USING SOCIAL MEDIA TO RESPOND TO CHANGING CONSUMER HABITS.
USING SOCIAL MEDIA TO RESPOND TO CHANGING CONSUMER HABITS.USING SOCIAL MEDIA TO RESPOND TO CHANGING CONSUMER HABITS.
USING SOCIAL MEDIA TO RESPOND TO CHANGING CONSUMER HABITS.THE MAIN
 
Social Media Workshop Templates
Social Media Workshop TemplatesSocial Media Workshop Templates
Social Media Workshop TemplatesTHE MAIN
 
Workshop Worksheets for Website Relaunch
Workshop Worksheets for Website RelaunchWorkshop Worksheets for Website Relaunch
Workshop Worksheets for Website RelaunchTHE MAIN
 
Workshop Übungen - Persona und Consumer Journey Entwicklung
Workshop Übungen - Persona und Consumer Journey EntwicklungWorkshop Übungen - Persona und Consumer Journey Entwicklung
Workshop Übungen - Persona und Consumer Journey EntwicklungTHE MAIN
 
Business Modeling Worksheets for Advertising Agencies
Business Modeling Worksheets for Advertising AgenciesBusiness Modeling Worksheets for Advertising Agencies
Business Modeling Worksheets for Advertising AgenciesTHE MAIN
 
140211 berlin media_ecosystem
140211 berlin media_ecosystem140211 berlin media_ecosystem
140211 berlin media_ecosystemTHE MAIN
 
Agency disruption and evolving new business models
Agency disruption and evolving new business modelsAgency disruption and evolving new business models
Agency disruption and evolving new business modelsTHE MAIN
 
Integrated Communication Planning / Digital Platforms
Integrated Communication Planning / Digital PlatformsIntegrated Communication Planning / Digital Platforms
Integrated Communication Planning / Digital PlatformsTHE MAIN
 
Making a plan for external communication
Making a plan for external communicationMaking a plan for external communication
Making a plan for external communicationTHE MAIN
 
Change / Internal Communication Plan
Change / Internal Communication PlanChange / Internal Communication Plan
Change / Internal Communication PlanTHE MAIN
 
Speed of innovation
Speed of innovationSpeed of innovation
Speed of innovationTHE MAIN
 
IPS - Implicit Personality System
IPS - Implicit Personality SystemIPS - Implicit Personality System
IPS - Implicit Personality SystemTHE MAIN
 
Consumer pathway
Consumer pathwayConsumer pathway
Consumer pathwayTHE MAIN
 

More from THE MAIN (18)

Der User ist nicht in Cannes
Der User ist nicht in CannesDer User ist nicht in Cannes
Der User ist nicht in Cannes
 
Digital Marketing Audit
Digital Marketing AuditDigital Marketing Audit
Digital Marketing Audit
 
Smart Data Planning
Smart Data PlanningSmart Data Planning
Smart Data Planning
 
The Main - Unternehmensvorstellung
The Main - UnternehmensvorstellungThe Main - Unternehmensvorstellung
The Main - Unternehmensvorstellung
 
THE Big 11 + 1 Successful Digital Strategies
THE Big 11 + 1 Successful Digital StrategiesTHE Big 11 + 1 Successful Digital Strategies
THE Big 11 + 1 Successful Digital Strategies
 
USING SOCIAL MEDIA TO RESPOND TO CHANGING CONSUMER HABITS.
USING SOCIAL MEDIA TO RESPOND TO CHANGING CONSUMER HABITS.USING SOCIAL MEDIA TO RESPOND TO CHANGING CONSUMER HABITS.
USING SOCIAL MEDIA TO RESPOND TO CHANGING CONSUMER HABITS.
 
Social Media Workshop Templates
Social Media Workshop TemplatesSocial Media Workshop Templates
Social Media Workshop Templates
 
Workshop Worksheets for Website Relaunch
Workshop Worksheets for Website RelaunchWorkshop Worksheets for Website Relaunch
Workshop Worksheets for Website Relaunch
 
Workshop Übungen - Persona und Consumer Journey Entwicklung
Workshop Übungen - Persona und Consumer Journey EntwicklungWorkshop Übungen - Persona und Consumer Journey Entwicklung
Workshop Übungen - Persona und Consumer Journey Entwicklung
 
Business Modeling Worksheets for Advertising Agencies
Business Modeling Worksheets for Advertising AgenciesBusiness Modeling Worksheets for Advertising Agencies
Business Modeling Worksheets for Advertising Agencies
 
140211 berlin media_ecosystem
140211 berlin media_ecosystem140211 berlin media_ecosystem
140211 berlin media_ecosystem
 
Agency disruption and evolving new business models
Agency disruption and evolving new business modelsAgency disruption and evolving new business models
Agency disruption and evolving new business models
 
Integrated Communication Planning / Digital Platforms
Integrated Communication Planning / Digital PlatformsIntegrated Communication Planning / Digital Platforms
Integrated Communication Planning / Digital Platforms
 
Making a plan for external communication
Making a plan for external communicationMaking a plan for external communication
Making a plan for external communication
 
Change / Internal Communication Plan
Change / Internal Communication PlanChange / Internal Communication Plan
Change / Internal Communication Plan
 
Speed of innovation
Speed of innovationSpeed of innovation
Speed of innovation
 
IPS - Implicit Personality System
IPS - Implicit Personality SystemIPS - Implicit Personality System
IPS - Implicit Personality System
 
Consumer pathway
Consumer pathwayConsumer pathway
Consumer pathway
 

media-me-relationship

  • 1. Dis My rup tion
  • 2. Media-Me-Relationship 1993 (What role media used to play in my life.) A 24 Hour Day 8 hours / day Media always played a 100% Analogue significant role in my life Long Copy Editorially Curated Mainly Lean Back Media usage approx. 8 Face Time hours / day Medium Demand TV AUDIO / TAPES BOOK /PRINT TELEPHONE FRIENDS (20 CHANNELS)
  • 3. Media-Me-Relationship 2013 (How media has changed me, and how I'm changing media.) A 24 Hour Day Always On / Parallel Use Creates an 90% Digital entirely new socio- cultural relationship! Visualized / Short Copy (Video, Image, Infografics) (Socially) Curated / Dialogue Mainly Lean Forward A variety of new More media technology media Publishing delivers contents than I can and formats consume High Demand / Selected TV (E)BOOK /PRINT INTERNET / EMAIL SOCIAL MEDIA MOBILE FRIENDS +
  • 4. EXERCISE 30 MIN. Write down individually how your "Media-Me-Relationship" has changed in the last 10 years. 5 min. Share your insights with your group. 15 min. Discuss how your "Media-Me-relationship" will be 10 years from now: 2023 10 min.