5. Click through rate
Click through rate: These figures are unique visitors / number of emails opened.
Oct
Aug
SQU –
OQU1 –
OQU 2 OQU 3-
9%
1%
0%
0%
Sept
SQU – 14%
OQU1 – 3%
OQU 2 - 0%
OQU 3- 0%
SQU – 19%
OQU1 – 3%
OQU 2 - 1%
OQU 3- 0%
31st Oct- 13 Nov 2013
SQU – 48%
OQU1- 19%
OQU2- 17%
OQU3- 14%
6. Next steps
On the 21/11/13 change the number of
OQUs
Introduce 25 day mailer
Test and sign off responsive designs
Start making occupation specific OQUs
7. Next steps
On the 21/11/13 change the number of
OQUs
Introduce 25 day mailer
Test and sign off responsive designs
Start making occupation specific OQUs