jng

1. Does this advert demonstrate mulvey’s theory?
Revealing clothes; as she is wearing a bralet she is showing her
tattoo and her curves this supports mulvey’s theory as it shows
that women are presented for the ‘male gaze’. As it is meant to
appeal to the man. Women wouldn’t necessarily appreciate
other women wearing revealing clothing whereas a man
would.
Red lipstick and her mouth being open; often suggests
strength and confidence for women but from the ‘male gaze’
red lipstick can be seen as sexy and attractive;
scientific research from 2010 found that women wearing red
lipstick received the "most prolonged gazes" from men.
so in ways it does demonstrate mulvey’s theory as Rihanna's
lips are mainly for the male perspective however they also
suggest confidence and empowerment to women that men
wouldn’t necessarily see so in some ways it goes against the
theory as it proves she is not just for the ‘male gaze’.
Direct eye contact; would definitely attract the male attention,
women wouldn’t be so affected by it as they are stereotypically
more drawn to things such as make-up and fashion, so this
supports the mulvey’s theory because it is like we are meant to
gaze back at her through the male perspective.
Red hair; hair can often be something that signifies a woman;
bright red hair is used to draw attention to rihanna.