This is a presentation I gave at the 2011 Spring CDPI conference.

1. WorkINg in Social Media: Reaching your students Hannah Schmidt, Marketing Communication Intern Purdue University

2. Today’s Agenda Students’ perspective on Social media and Career Services Developing a plan to communicate using Social Media Overarching rules Building a relationship Facebook, Twitter, LinkedIn Neat sites for managing your Social Media

3. What do your students use Social Media for? Connecting with friends Finding out what your friends are doing Learning about hobbies/activities Quick information-pressed for time

4. What do they expect from a Career Center through social media Networking! Professional Other students Information Basic information Reminders Advice Career Professionalism

5. Student Concerns in Social Media Privacy Information Overload Creating Profiles Lengthy amounts of information

6. Building your Social Media Strategy Define your goals Narrow your focus Develop an office routine Create specific measureable goals Don’t let new media frustrate you

7. Relationship Building

8. Overarching Rules Offer something unique Listen and act within 24 hours Promote your social media sites outside of the web Start conversations, don’t control them

9. Overarching Rules Clear communication is key Speak with students in person as well Don’t assume all platforms are the same

10. The Three Major Players and their roles

11. Twitter Posts Direct Messages TwitPics Lists

12. Create your Profile Learn the language Create a solid description Use official background and image Network with as many career development tweeple as you can Give credit where due

13. Twitter

14. Facebook Status updates Fan Page Tabs The Wall FBML Messaging Discussion Tabs

15. Creating your Profile Learn FBML Add as much audio, visual content as possible Create a Landing Page Constantly Update Look to corporate fanpages for ideas

16. Facebook

17. LinkedIn CareerExplorer Follow Companies Groups Networking Questions Headlines & News

18. Create your Profile Create a Group Post discussion topics Templates Subgroups Group Rules Newsfeed

19. Linked In

20. Social media Sites worth your time Flicker CoTweet, HootSuite Bit.ly Klout

21. Recap Students’ perspective on Social media and Career Services Developing a plan to communicate using Social Media Overarching rules Building a relationship Facebook, Twitter, LinkedIn Neat sites for managing your Social Media

22. ? Questions