male gaze

1. MALE GAZE ANALYSIS ON THE
BEYONCÉ MUSIC VIDEO
Hanna Burrows

2. CLOSE UPS
 At the start of the video she is looking around the
room, this can show the facial expressions of
invitational, this means that she is not looking at the
camera and only focusing on her eyes and mouth.
 This expression was identified by Marjorie
Ferguson. It is important because Marjorie first
identified different facial expressions and because
of these we can see how people view others and
how women show themselves to men.

3. EXTREME CLOSE UPS
 The close up allows you to see her eyes and her facial
expression. This lets you see her eyes in detail
 This links to gender because you can tell she is female
by the her face and by the things she does to get
attention from men.
 She also has female fans which can see her as very
beautiful in these shots and make them want to watch
her and be a bigger fan of her.

4. CLOTHING CHOICE AND SOUND
 At the start Beyoncé is wearing nothing and looks
very sexually appealing to men. She looks sweaty
and wet, which could be a sign of sex as she does
say “make love to me” a lot of times in the song this
can also show she is desperate for men and that he
has the control.
 Later on she is wearing very tight and revealing
clothing, which has more of her skin out than
anything else, this can be the expression of
romantic and sexual. This links to gender because
the things she wears a man would not.

5. LIGHTING
 The lighting changes a lot, just like how her clothing
changes a lot.
 At the start she is just in a black room, where you
can only see her body and nothing else around her.
She then changes to a blue room which lots of
lighter blue lights shinnying around. Then she goes
into a red room where there is a bright white light
shining, which shows off her figure. All these colour
changes show of her figure an make her look very
feminine and glamorous to the male/female eye.

6. SLOW MOVEMENTS
 There is slow camera movements at some parts of
the music video and sometimes Beyoncé walks and
moves really slow, this can show she is being
sexual to the male and making him know that she is
around and wants him. She is also being the
inspiration for the male to take full action on her,
because she is allowing him by slowing the
narrative down. In the picture below it is where one
of the slow movements takes place.
 This links to gender because she is flicking her hair
and most men do not have long enough hair to flick.

7. OTHER TRANSITIONS
 The editor uses lots of other transitions such as
dissolve, fade-in, fade-out, wipe, slow motion and visual
effects.
 They use fade-in and fade-out a lot in the shots but
because of this each fade-in was a different view point
of her than the last one was, which allows you to see
her in many ways, rather than just one shot the whole
time.