This document discusses innovation and entrepreneurship from multiple perspectives: 1. It presents the Timmons Model of the Entrepreneurial Process which outlines the key elements of opportunity, resources, and leadership within the entrepreneurial process. 2. It examines four dimensions of service innovation: new service concepts, new client interfaces, new delivery systems, and technological options. 3. It discusses different frameworks for studying innovation and entrepreneurship, including stages of innovation (discovery, recognition, identification), mobilizing resources, and defining entrepreneurial opportunities.

1. 商業創新與創業
召集人：溫肇東老師
研究員：林月雲老師
張寶芳老師
許牧彥老師
劉文卿老師

2. Timmons Model of the Entrepreneurial Process
Communication
Opportunity Resources
Business plan
Fits and gaps
Ambiguity Exogenous forces
Creativity Leadership
Team Capital market context
Uncertainty

3. Timmons Model of the Entrepreneurial
Process
Communication
先前知識洞察 傳播與媒介創新
Opportunity Resources
Business plan
Fits and gaps
Ambiguity Exogenous forces
教育創新與創造力
Creativity Leadership
知識與產業創新
意會
Team
Uncertainty
Capital market context
Founder adjust the
社會與文化事業創新－全部 balance

4. A four dimension model of service innovation
Market
Business
intelligence
intelligence
New Service New Client
Marketing
Concept Interface
(Dimension 1) (Dimension 2)
Knowledge of the Knowledge of the
characteristics of exiting and Characteristics of actual and
Tech-
competing services potential clients (market
nological
(business intelligence) intelligence)
Options
(Dimension 4)
New Service
Delivery System
(Dimension 3)
Capabilities, skills & attitude of exiting
and competing service workers
(Human Resource Management)

5. A four dimension model of service innovation
Market
Business 產業知識
intelligence
傳播與媒介創新
intelligence
New Client 市場與顧客深
New Service Marketing Interface 刻知識
Concept
(Dimension 2)
(Dimension 1)
Knowledge of the Knowledge of the
characteristics of Tech- Characteristics of
exiting and competing nological actual and potential
services (business Options
clients (market
(Dimension 4)
intelligence) intelligence)
New Service
知識與產業創新 ---全部 社會與文化事業創新 ---全部
Delivery System
(Dimension 3)
Capabilities, skills & attitude of
exiting and competing service 教育創新與創造力
workers (Human Resource
Management)

6. Creator、Producer & Market
Navigator
引領及育成創作品成為暢銷品
Produce
Creator Market
r
Marketer
Guardian
提供創作者較佳的創作環境 建構使作品
受歡迎的環境氛圍

7. Creator、Producer & Market
4、將創意推薦給市場
Market
3、挖掘素質良好的創意
Produce
r
Creator
1、找出未被滿足的題材
（articulation）
2、著重在未被滿足的好題材，
或是配合需求來選擇對的創意團隊

8. 創新教育的三層面
精神(ship)
行為(behavior)
文化(ism)

9. 研究問題
創業機會的發現與辨識（discovery, recognition,

identification, articulation）
創業資源（人才、財務、技術）的動員（marshalling,

mobilization, accusation）和取得
創業團隊的運作與能耐的構築

人力資源與經驗，訓練（認知、體驗）


10. 研究問題
先前知識對創新的影響（priknowledge, social

network）
營運（交易）模式的創新與演化

創新商業模式（innovation business model, new

service delivery）

11. 近期具體研究計畫
知識密集技術服務業的創新服務公司可行性

點子銀行（創意加值平台）建構


12. 其他領域問題
教育創新與創造力

IVA經驗分享

創新營活動

知識與產業創新

日本經驗分享


13. 其他領域問題
傳播與媒介創新

數位內容產業

媒介創新與內容

 發展與限制
 國內市場與國際化
社會與文化事業創新

服務業的特性

Four Dimensions

營利與非營利

非營利事業模式創新與創業
