SlideShare a Scribd company logo

BRD-002-品牌導向之企業競爭模式

•
•
H
handbook
Business
1 of 22
品牌導向企業之創新模式 (Customer-centric Business Model Innovation) C.T. Wu, Ph.D. Victory 2007 Conference May 17, 2007 TAIPEI
Personal Background in Marketing/Sales (M/S) • 1990 - 2003 – Traditional Marketing/Sales Management Cable Operators – Comcast, Cox, Time Warner, CableVision Distributors – Tech Data, Ingram Micro, Merisel Retailers – Best Buy, Compu USA, Fry’s, etc E-commerce – www.sohoware.com • 2004 – present – Business Model Transformation
A Famous Quote “I Know one half of our Marketing dollars is wasted, the trouble is I don’t know which half it is.” - A Fortune 500 CEO
How big is the Globe? • .
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式
BRD-002-品牌導向之企業競爭模式

Recommended

品牌台灣發展計畫
品牌台灣發展計畫品牌台灣發展計畫
品牌台灣發展計畫isly7518
 
1.網路行銷必備基本功 - 陳明煊
1.網路行銷必備基本功 - 陳明煊1.網路行銷必備基本功 - 陳明煊
1.網路行銷必備基本功 - 陳明煊National Kaohsiung First University of Science and Technology
 
品牌經營與產品開發
品牌經營與產品開發品牌經營與產品開發
品牌經營與產品開發Taiwan energy saving film company
 
美味生活品牌簡介0222
美味生活品牌簡介0222美味生活品牌簡介0222
美味生活品牌簡介0222Katie Hsieh
 
品牌人員必須知道的母片規劃技巧 / 商業簡報網-韓明文講師
品牌人員必須知道的母片規劃技巧 / 商業簡報網-韓明文講師品牌人員必須知道的母片規劃技巧 / 商業簡報網-韓明文講師
品牌人員必須知道的母片規劃技巧 / 商業簡報網-韓明文講師明文 韓
 
Garmatex 品牌發展分析
Garmatex 品牌發展分析Garmatex 品牌發展分析
Garmatex 品牌發展分析Gina Chang
 
品牌經營數位化
品牌經營數位化品牌經營數位化
品牌經營數位化HuiYi Why
 
Apple Ipod ppt
Apple Ipod pptApple Ipod ppt
Apple Ipod pptencook14
 

Recommended

品牌台灣發展計畫
品牌台灣發展計畫品牌台灣發展計畫
品牌台灣發展計畫isly7518
 
1.網路行銷必備基本功 - 陳明煊
1.網路行銷必備基本功 - 陳明煊1.網路行銷必備基本功 - 陳明煊
1.網路行銷必備基本功 - 陳明煊National Kaohsiung First University of Science and Technology
 
品牌經營與產品開發
品牌經營與產品開發品牌經營與產品開發
品牌經營與產品開發Taiwan energy saving film company
 
美味生活品牌簡介0222
美味生活品牌簡介0222美味生活品牌簡介0222
美味生活品牌簡介0222Katie Hsieh
 
品牌人員必須知道的母片規劃技巧 / 商業簡報網-韓明文講師
品牌人員必須知道的母片規劃技巧 / 商業簡報網-韓明文講師品牌人員必須知道的母片規劃技巧 / 商業簡報網-韓明文講師
品牌人員必須知道的母片規劃技巧 / 商業簡報網-韓明文講師明文 韓
 
Garmatex 品牌發展分析
Garmatex 品牌發展分析Garmatex 品牌發展分析
Garmatex 品牌發展分析Gina Chang
 
品牌經營數位化
品牌經營數位化品牌經營數位化
品牌經營數位化HuiYi Why
 
Apple Ipod ppt
Apple Ipod pptApple Ipod ppt
Apple Ipod pptencook14
 
Slide Share Ppt分享平台
Slide Share Ppt分享平台Slide Share Ppt分享平台
Slide Share Ppt分享平台bemyfriend
 
順序流程 / 商業簡報網-韓明文講師製作
順序流程 / 商業簡報網-韓明文講師製作順序流程 / 商業簡報網-韓明文講師製作
順序流程 / 商業簡報網-韓明文講師製作明文 韓
 
如果，賈伯斯是我的指導教授
如果，賈伯斯是我的指導教授如果，賈伯斯是我的指導教授
如果，賈伯斯是我的指導教授林 稚蓉
 
簡報中的修辭學技巧
簡報中的修辭學技巧簡報中的修辭學技巧
簡報中的修辭學技巧林 稚蓉
 
iPod Presentation
iPod PresentationiPod Presentation
iPod PresentationAaron Slutsky
 
開源 x 節流：企業導入實例分享 (二) [2016/03/31] 文件自由日研討會
開源 x 節流：企業導入實例分享 (二) [2016/03/31] 文件自由日研討會開源 x 節流：企業導入實例分享 (二) [2016/03/31] 文件自由日研討會
開源 x 節流：企業導入實例分享 (二) [2016/03/31] 文件自由日研討會Jason Cheng
 
Entrepreneurship: "Lived It" with Ray Simonson
Entrepreneurship: "Lived It" with Ray SimonsonEntrepreneurship: "Lived It" with Ray Simonson
Entrepreneurship: "Lived It" with Ray SimonsonMaRS Discovery District
 
Techies are from Venus, Salespeople are from Mars: Strategies for effective c...
Techies are from Venus, Salespeople are from Mars: Strategies for effective c...Techies are from Venus, Salespeople are from Mars: Strategies for effective c...
Techies are from Venus, Salespeople are from Mars: Strategies for effective c...MaRS Discovery District
 
Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual Tools for...
Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual Tools for...Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual Tools for...
Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual Tools for...Rod King, Ph.D.
 
Disruptive Business Model
Disruptive Business ModelDisruptive Business Model
Disruptive Business ModelYves Pigneur
 
The Art of The Start
The Art of The StartThe Art of The Start
The Art of The Startelliekem
 
Pres Monetizing Your Web 2.0 Venture 2007 R20
Pres Monetizing Your Web 2.0 Venture 2007 R20Pres Monetizing Your Web 2.0 Venture 2007 R20
Pres Monetizing Your Web 2.0 Venture 2007 R20troyangrignon
 
The Network Economy Rules
The Network Economy RulesThe Network Economy Rules
The Network Economy RulesAlexander Horre
 
070801 the startup idea
070801 the startup idea070801 the startup idea
070801 the startup ideaMark Leslie
 
Marketing Opportunities in a Down Economy - Gangplank Brownbag Series - Mike ...
Marketing Opportunities in a Down Economy - Gangplank Brownbag Series - Mike ...Marketing Opportunities in a Down Economy - Gangplank Brownbag Series - Mike ...
Marketing Opportunities in a Down Economy - Gangplank Brownbag Series - Mike ...Mike Corak
 
Enterprise Road to Recovery by Richard D. Smith, SMITH-TRG
Enterprise Road to Recovery by Richard D. Smith, SMITH-TRGEnterprise Road to Recovery by Richard D. Smith, SMITH-TRG
Enterprise Road to Recovery by Richard D. Smith, SMITH-TRGricharddsmith
 
Seminar (EN): Beyond Budgeting - Leading with Flexible Targets, Kuala Lumpur/...
Seminar (EN): Beyond Budgeting - Leading with Flexible Targets, Kuala Lumpur/...Seminar (EN): Beyond Budgeting - Leading with Flexible Targets, Kuala Lumpur/...
Seminar (EN): Beyond Budgeting - Leading with Flexible Targets, Kuala Lumpur/...Gebhard Borck
 
Measuring Knowledge
Measuring KnowledgeMeasuring Knowledge
Measuring KnowledgeCarl Frappaolo
 
EMS & the 1:1Lab
EMS & the 1:1LabEMS & the 1:1Lab
EMS & the 1:1LabLander Janssens
 
1998 Recruiting Strategy
1998 Recruiting Strategy1998 Recruiting Strategy
1998 Recruiting StrategyJohn Sumser
 
Michael Rabinovitz Bio
Michael Rabinovitz BioMichael Rabinovitz Bio
Michael Rabinovitz BioFoxrab64
 
Customer Centric Retail Innovation - Bucharest May 29, 2008
Customer Centric Retail Innovation - Bucharest May 29, 2008Customer Centric Retail Innovation - Bucharest May 29, 2008
Customer Centric Retail Innovation - Bucharest May 29, 2008Futurelab
 

More Related Content

Viewers also liked

Slide Share Ppt分享平台
Slide Share Ppt分享平台Slide Share Ppt分享平台
Slide Share Ppt分享平台bemyfriend
 
順序流程 / 商業簡報網-韓明文講師製作
順序流程 / 商業簡報網-韓明文講師製作順序流程 / 商業簡報網-韓明文講師製作
順序流程 / 商業簡報網-韓明文講師製作明文 韓
 
如果，賈伯斯是我的指導教授
如果，賈伯斯是我的指導教授如果，賈伯斯是我的指導教授
如果，賈伯斯是我的指導教授林 稚蓉
 
簡報中的修辭學技巧
簡報中的修辭學技巧簡報中的修辭學技巧
簡報中的修辭學技巧林 稚蓉
 
開源 x 節流：企業導入實例分享 (二) [2016/03/31] 文件自由日研討會
開源 x 節流：企業導入實例分享 (二) [2016/03/31] 文件自由日研討會開源 x 節流：企業導入實例分享 (二) [2016/03/31] 文件自由日研討會
開源 x 節流：企業導入實例分享 (二) [2016/03/31] 文件自由日研討會Jason Cheng
 

Viewers also liked (6)

Slide Share Ppt分享平台
Slide Share Ppt分享平台Slide Share Ppt分享平台
Slide Share Ppt分享平台
 
順序流程 / 商業簡報網-韓明文講師製作
順序流程 / 商業簡報網-韓明文講師製作順序流程 / 商業簡報網-韓明文講師製作
順序流程 / 商業簡報網-韓明文講師製作
 
如果，賈伯斯是我的指導教授
如果，賈伯斯是我的指導教授如果，賈伯斯是我的指導教授
如果，賈伯斯是我的指導教授
 
簡報中的修辭學技巧
簡報中的修辭學技巧簡報中的修辭學技巧
簡報中的修辭學技巧
 
iPod Presentation
iPod PresentationiPod Presentation
iPod Presentation
 
開源 x 節流：企業導入實例分享 (二) [2016/03/31] 文件自由日研討會
開源 x 節流：企業導入實例分享 (二) [2016/03/31] 文件自由日研討會開源 x 節流：企業導入實例分享 (二) [2016/03/31] 文件自由日研討會
開源 x 節流：企業導入實例分享 (二) [2016/03/31] 文件自由日研討會
 

Similar to BRD-002-品牌導向之企業競爭模式

Entrepreneurship: "Lived It" with Ray Simonson
Entrepreneurship: "Lived It" with Ray SimonsonEntrepreneurship: "Lived It" with Ray Simonson
Entrepreneurship: "Lived It" with Ray SimonsonMaRS Discovery District
 
Techies are from Venus, Salespeople are from Mars: Strategies for effective c...
Techies are from Venus, Salespeople are from Mars: Strategies for effective c...Techies are from Venus, Salespeople are from Mars: Strategies for effective c...
Techies are from Venus, Salespeople are from Mars: Strategies for effective c...MaRS Discovery District
 
Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual Tools for...
Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual Tools for...Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual Tools for...
Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual Tools for...Rod King, Ph.D.
 
Disruptive Business Model
Disruptive Business ModelDisruptive Business Model
Disruptive Business ModelYves Pigneur
 
The Art of The Start
The Art of The StartThe Art of The Start
The Art of The Startelliekem
 
Pres Monetizing Your Web 2.0 Venture 2007 R20
Pres Monetizing Your Web 2.0 Venture 2007 R20Pres Monetizing Your Web 2.0 Venture 2007 R20
Pres Monetizing Your Web 2.0 Venture 2007 R20troyangrignon
 
The Network Economy Rules
The Network Economy RulesThe Network Economy Rules
The Network Economy RulesAlexander Horre
 
070801 the startup idea
070801 the startup idea070801 the startup idea
070801 the startup ideaMark Leslie
 
Marketing Opportunities in a Down Economy - Gangplank Brownbag Series - Mike ...
Marketing Opportunities in a Down Economy - Gangplank Brownbag Series - Mike ...Marketing Opportunities in a Down Economy - Gangplank Brownbag Series - Mike ...
Marketing Opportunities in a Down Economy - Gangplank Brownbag Series - Mike ...Mike Corak
 
Enterprise Road to Recovery by Richard D. Smith, SMITH-TRG
Enterprise Road to Recovery by Richard D. Smith, SMITH-TRGEnterprise Road to Recovery by Richard D. Smith, SMITH-TRG
Enterprise Road to Recovery by Richard D. Smith, SMITH-TRGricharddsmith
 
Seminar (EN): Beyond Budgeting - Leading with Flexible Targets, Kuala Lumpur/...
Seminar (EN): Beyond Budgeting - Leading with Flexible Targets, Kuala Lumpur/...Seminar (EN): Beyond Budgeting - Leading with Flexible Targets, Kuala Lumpur/...
Seminar (EN): Beyond Budgeting - Leading with Flexible Targets, Kuala Lumpur/...Gebhard Borck
 
1998 Recruiting Strategy
1998 Recruiting Strategy1998 Recruiting Strategy
1998 Recruiting StrategyJohn Sumser
 
Michael Rabinovitz Bio
Michael Rabinovitz BioMichael Rabinovitz Bio
Michael Rabinovitz BioFoxrab64
 
Customer Centric Retail Innovation - Bucharest May 29, 2008
Customer Centric Retail Innovation - Bucharest May 29, 2008Customer Centric Retail Innovation - Bucharest May 29, 2008
Customer Centric Retail Innovation - Bucharest May 29, 2008Futurelab
 
Workforcecamp: An Introduction to Policy, Strategy, Implementation
Workforcecamp: An Introduction to Policy, Strategy, ImplementationWorkforcecamp: An Introduction to Policy, Strategy, Implementation
Workforcecamp: An Introduction to Policy, Strategy, ImplementationKristin Wolff
 
Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008
Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008
Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008Ian Jindal
 
Enterprise Search - Thinking Outside the Box
Enterprise Search - Thinking Outside the BoxEnterprise Search - Thinking Outside the Box
Enterprise Search - Thinking Outside the BoxCarl Frappaolo
 
1- Making Information Pay 2009 -- HEALY, LEIGH WATSON (Outsell, Inc.)
1- Making Information Pay 2009 -- HEALY, LEIGH WATSON (Outsell, Inc.)1- Making Information Pay 2009 -- HEALY, LEIGH WATSON (Outsell, Inc.)
1- Making Information Pay 2009 -- HEALY, LEIGH WATSON (Outsell, Inc.)bisg
 

Similar to BRD-002-品牌導向之企業競爭模式 (20)

Entrepreneurship: "Lived It" with Ray Simonson
Entrepreneurship: "Lived It" with Ray SimonsonEntrepreneurship: "Lived It" with Ray Simonson
Entrepreneurship: "Lived It" with Ray Simonson
 
Techies are from Venus, Salespeople are from Mars: Strategies for effective c...
Techies are from Venus, Salespeople are from Mars: Strategies for effective c...Techies are from Venus, Salespeople are from Mars: Strategies for effective c...
Techies are from Venus, Salespeople are from Mars: Strategies for effective c...
 
Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual Tools for...
Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual Tools for...Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual Tools for...
Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual Tools for...
 
Disruptive Business Model
Disruptive Business ModelDisruptive Business Model
Disruptive Business Model
 
The Art of The Start
The Art of The StartThe Art of The Start
The Art of The Start
 
Pres Monetizing Your Web 2.0 Venture 2007 R20
Pres Monetizing Your Web 2.0 Venture 2007 R20Pres Monetizing Your Web 2.0 Venture 2007 R20
Pres Monetizing Your Web 2.0 Venture 2007 R20
 
The Network Economy Rules
The Network Economy RulesThe Network Economy Rules
The Network Economy Rules
 
070801 the startup idea
070801 the startup idea070801 the startup idea
070801 the startup idea
 
Marketing Opportunities in a Down Economy - Gangplank Brownbag Series - Mike ...
Marketing Opportunities in a Down Economy - Gangplank Brownbag Series - Mike ...Marketing Opportunities in a Down Economy - Gangplank Brownbag Series - Mike ...
Marketing Opportunities in a Down Economy - Gangplank Brownbag Series - Mike ...
 
Enterprise Road to Recovery by Richard D. Smith, SMITH-TRG
Enterprise Road to Recovery by Richard D. Smith, SMITH-TRGEnterprise Road to Recovery by Richard D. Smith, SMITH-TRG
Enterprise Road to Recovery by Richard D. Smith, SMITH-TRG
 
Seminar (EN): Beyond Budgeting - Leading with Flexible Targets, Kuala Lumpur/...
Seminar (EN): Beyond Budgeting - Leading with Flexible Targets, Kuala Lumpur/...Seminar (EN): Beyond Budgeting - Leading with Flexible Targets, Kuala Lumpur/...
Seminar (EN): Beyond Budgeting - Leading with Flexible Targets, Kuala Lumpur/...
 
Measuring Knowledge
Measuring KnowledgeMeasuring Knowledge
Measuring Knowledge
 
EMS & the 1:1Lab
EMS & the 1:1LabEMS & the 1:1Lab
EMS & the 1:1Lab
 
1998 Recruiting Strategy
1998 Recruiting Strategy1998 Recruiting Strategy
1998 Recruiting Strategy
 
Michael Rabinovitz Bio
Michael Rabinovitz BioMichael Rabinovitz Bio
Michael Rabinovitz Bio
 
Customer Centric Retail Innovation - Bucharest May 29, 2008
Customer Centric Retail Innovation - Bucharest May 29, 2008Customer Centric Retail Innovation - Bucharest May 29, 2008
Customer Centric Retail Innovation - Bucharest May 29, 2008
 
Workforcecamp: An Introduction to Policy, Strategy, Implementation
Workforcecamp: An Introduction to Policy, Strategy, ImplementationWorkforcecamp: An Introduction to Policy, Strategy, Implementation
Workforcecamp: An Introduction to Policy, Strategy, Implementation
 
Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008
Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008
Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008
 
Enterprise Search - Thinking Outside the Box
Enterprise Search - Thinking Outside the BoxEnterprise Search - Thinking Outside the Box
Enterprise Search - Thinking Outside the Box
 
1- Making Information Pay 2009 -- HEALY, LEIGH WATSON (Outsell, Inc.)
1- Making Information Pay 2009 -- HEALY, LEIGH WATSON (Outsell, Inc.)1- Making Information Pay 2009 -- HEALY, LEIGH WATSON (Outsell, Inc.)
1- Making Information Pay 2009 -- HEALY, LEIGH WATSON (Outsell, Inc.)
 

More from handbook

IE-044-生產力分析與改善
IE-044-生產力分析與改善IE-044-生產力分析與改善
IE-044-生產力分析與改善handbook
 
IE-037-Basic Concepts Of Erp(Ok)
IE-037-Basic Concepts Of Erp(Ok)IE-037-Basic Concepts Of Erp(Ok)
IE-037-Basic Concepts Of Erp(Ok)handbook
 
HR-055-Philip人力資源管理
HR-055-Philip人力資源管理HR-055-Philip人力資源管理
HR-055-Philip人力資源管理handbook
 
HR-103-三陽工業人力資源管理
HR-103-三陽工業人力資源管理HR-103-三陽工業人力資源管理
HR-103-三陽工業人力資源管理handbook
 
HR-101-職業適性診斷測驗0
HR-101-職業適性診斷測驗0HR-101-職業適性診斷測驗0
HR-101-職業適性診斷測驗0handbook
 
HR-102-職業適性診斷測驗1
HR-102-職業適性診斷測驗1HR-102-職業適性診斷測驗1
HR-102-職業適性診斷測驗1handbook
 
HR-104-公務員核心價值及核心能力
HR-104-公務員核心價值及核心能力HR-104-公務員核心價值及核心能力
HR-104-公務員核心價值及核心能力handbook
 
HR-099-職場技巧與求職趨勢
HR-099-職場技巧與求職趨勢HR-099-職場技巧與求職趨勢
HR-099-職場技巧與求職趨勢handbook
 
HR-100-職場新鮮人必勝絕技
HR-100-職場新鮮人必勝絕技HR-100-職場新鮮人必勝絕技
HR-100-職場新鮮人必勝絕技handbook
 
HR-098-職能模式發展與評鑑
HR-098-職能模式發展與評鑑HR-098-職能模式發展與評鑑
HR-098-職能模式發展與評鑑handbook
 
HR-089-電信產業職業能力
HR-089-電信產業職業能力HR-089-電信產業職業能力
HR-089-電信產業職業能力handbook
 
HR-097-職能與績效管理 三陽
HR-097-職能與績效管理 三陽HR-097-職能與績效管理 三陽
HR-097-職能與績效管理 三陽handbook
 
HR-096-職能為本的領導與管理發展
HR-096-職能為本的領導與管理發展HR-096-職能為本的領導與管理發展
HR-096-職能為本的領導與管理發展handbook
 
HR-092-職能Competencies
HR-092-職能CompetenciesHR-092-職能Competencies
HR-092-職能Competencieshandbook
 
HR-091-數位學習導入與應用
HR-091-數位學習導入與應用HR-091-數位學習導入與應用
HR-091-數位學習導入與應用handbook
 
HR-090-網路自學與傳統自學比較
HR-090-網路自學與傳統自學比較HR-090-網路自學與傳統自學比較
HR-090-網路自學與傳統自學比較handbook
 
HR-084-從藍海策略談技職學生的生涯規劃
HR-084-從藍海策略談技職學生的生涯規劃HR-084-從藍海策略談技職學生的生涯規劃
HR-084-從藍海策略談技職學生的生涯規劃handbook
 
HR-082-個人優勢與職場發展
HR-082-個人優勢與職場發展HR-082-個人優勢與職場發展
HR-082-個人優勢與職場發展handbook
 
HR-087-設計有效率的組織
HR-087-設計有效率的組織HR-087-設計有效率的組織
HR-087-設計有效率的組織handbook
 
HR-072-光電工程
HR-072-光電工程HR-072-光電工程
HR-072-光電工程handbook
 

More from handbook (20)

IE-044-生產力分析與改善
IE-044-生產力分析與改善IE-044-生產力分析與改善
IE-044-生產力分析與改善
 
IE-037-Basic Concepts Of Erp(Ok)
IE-037-Basic Concepts Of Erp(Ok)IE-037-Basic Concepts Of Erp(Ok)
IE-037-Basic Concepts Of Erp(Ok)
 
HR-055-Philip人力資源管理
HR-055-Philip人力資源管理HR-055-Philip人力資源管理
HR-055-Philip人力資源管理
 
HR-103-三陽工業人力資源管理
HR-103-三陽工業人力資源管理HR-103-三陽工業人力資源管理
HR-103-三陽工業人力資源管理
 
HR-101-職業適性診斷測驗0
HR-101-職業適性診斷測驗0HR-101-職業適性診斷測驗0
HR-101-職業適性診斷測驗0
 
HR-102-職業適性診斷測驗1
HR-102-職業適性診斷測驗1HR-102-職業適性診斷測驗1
HR-102-職業適性診斷測驗1
 
HR-104-公務員核心價值及核心能力
HR-104-公務員核心價值及核心能力HR-104-公務員核心價值及核心能力
HR-104-公務員核心價值及核心能力
 
HR-099-職場技巧與求職趨勢
HR-099-職場技巧與求職趨勢HR-099-職場技巧與求職趨勢
HR-099-職場技巧與求職趨勢
 
HR-100-職場新鮮人必勝絕技
HR-100-職場新鮮人必勝絕技HR-100-職場新鮮人必勝絕技
HR-100-職場新鮮人必勝絕技
 
HR-098-職能模式發展與評鑑
HR-098-職能模式發展與評鑑HR-098-職能模式發展與評鑑
HR-098-職能模式發展與評鑑
 
HR-089-電信產業職業能力
HR-089-電信產業職業能力HR-089-電信產業職業能力
HR-089-電信產業職業能力
 
HR-097-職能與績效管理 三陽
HR-097-職能與績效管理 三陽HR-097-職能與績效管理 三陽
HR-097-職能與績效管理 三陽
 
HR-096-職能為本的領導與管理發展
HR-096-職能為本的領導與管理發展HR-096-職能為本的領導與管理發展
HR-096-職能為本的領導與管理發展
 
HR-092-職能Competencies
HR-092-職能CompetenciesHR-092-職能Competencies
HR-092-職能Competencies
 
HR-091-數位學習導入與應用
HR-091-數位學習導入與應用HR-091-數位學習導入與應用
HR-091-數位學習導入與應用
 
HR-090-網路自學與傳統自學比較
HR-090-網路自學與傳統自學比較HR-090-網路自學與傳統自學比較
HR-090-網路自學與傳統自學比較
 
HR-084-從藍海策略談技職學生的生涯規劃
HR-084-從藍海策略談技職學生的生涯規劃HR-084-從藍海策略談技職學生的生涯規劃
HR-084-從藍海策略談技職學生的生涯規劃
 
HR-082-個人優勢與職場發展
HR-082-個人優勢與職場發展HR-082-個人優勢與職場發展
HR-082-個人優勢與職場發展
 
HR-087-設計有效率的組織
HR-087-設計有效率的組織HR-087-設計有效率的組織
HR-087-設計有效率的組織
 
HR-072-光電工程
HR-072-光電工程HR-072-光電工程
HR-072-光電工程
 

Recently uploaded

Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 

Recently uploaded (20)

Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 

BRD-002-品牌導向之企業競爭模式

  • 1. 品牌導向企業之創新模式 (Customer-centric Business Model Innovation) C.T. Wu, Ph.D. Victory 2007 Conference May 17, 2007 TAIPEI
  • 2. Personal Background in Marketing/Sales (M/S) • 1990 - 2003 – Traditional Marketing/Sales Management Cable Operators – Comcast, Cox, Time Warner, CableVision Distributors – Tech Data, Ingram Micro, Merisel Retailers – Best Buy, Compu USA, Fry’s, etc E-commerce – www.sohoware.com • 2004 – present – Business Model Transformation
  • 3. A Famous Quote “I Know one half of our Marketing dollars is wasted, the trouble is I don’t know which half it is.” - A Fortune 500 CEO
  • 4. How big is the Globe? • .