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Hanapin Marketing

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Reaching Peak PPC Performance - Jeff Allen at SMX East

Hanapin Marketing

Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making them! In this presentation, experts from Wordstream and Hanapin Marketing walk through 15 of the most critical PPC mistakes and give you tips on how to avoid them. They will discuss mistakes in areas like quality score, text ads, remarketing, display advertising, and AdWords campaign settings. You’ll get expert level tips like: *Keeping your geographic targeting in line with your business model *Utilizing dayparting and ad scheduling *Managing successful text ads *Common mistakes in campaign settings

The 15 Biggest PPC Mistakes and How To Avoid Them

Hanapin Marketing

Is your social PPC ready for 2015? In the past year, we’ve seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available, like the latest reporting system and video ads in Facebook and remarketing on different platforms, as well as taking a deeper dive into insights and the policies that will affect your advertising plans. In the recording, experts from Clix Marketing and Hanapin Marketing discuss 10 tips to set yourself up for success and formulate a solid 2015 social strategy. You’ll get expert-level PPC tips like: *Managing the ever-changing image sizes and policies across social networks *Utilizing Video Ads in Facebook *How to prepare for social as a whole in 2015

Master Social PPC in 2015! 10 Tips To Set Yourself Up For Success

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Hanapin Marketing

Top 25 Most Influential PPC Experts of 2013

Hanapin Marketing

Reporting. As digital marketers, we know we have to pull reports and make sure goals are being met. It makes our clients happy, it makes our bosses happy. It’s easy to fall down the rabbit hole of metrics and analytics…before you know it, 2 hours have flown by and you don’t remember why you logged on in the first place. We know its an essential function in the PPC world, but why do we spend so much time on reports when its such a time sink for us? And even more importantly, how can I turn the reports into action? In the recording, Hanapin digital advertising experts plunge into the core of why we report and discuss best practices and personal lessons on how to turn your reporting into actionable items to increase success for your and your client’s accounts. You’ll get expert-level PPC tips like: *How to identify the important facts from report metrics and use it to increase performance *Examples of ‘average’ reports *How to turn changes in performance into successful account strategies Start using your reporting more successfully and efficiently today!

Why We Report: Turn Reporting Into Action

Hanapin Marketing

Let’s face it - in the flurry of the tasks and strategy involved in PPC, you've made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens. In this webinar, our experts will go through four different areas where mistakes occur frequently, sometimes without you really understanding what the problem is. In the recording, Hanapin Marketing experts, Racheal Law and Tony Ranard, walk you through easy-to-make mistakes and give pointers on how to avoid or quickly fix them. You'll learn expert-level tips like: *Common and uncommon mistakes that can kill your campaigns *Quick fixes that will increase your conversion rate and better optimize your account *Short-term and long-term repercussions of making certain mistakes

PPC Mistakes You Didn't Know You Were Making

Hanapin Marketing

Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio's new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of having both an automated system and a "Captain" to guide the technology. It explores new questions like: Why does it matter to have technology that reacts quickly? Why do you still need a human manager if the system is doing everything for you? How do you balance the two? What can I do to work smarter for my accounts? Digital advertising experts, Marc Poirier from Acquisio and Jeff Baum from Hanapin, dive deeper into the pros and cons of bidding strategies and talk about real-life examples of using the system for their ppc accounts in this presentation. You'll get expert-level PPC tips like: *Software and reporting that will help you make better decisions for your account *Examples of case studies where automation worked or didn't work *Pros and cons of automation vs. human management, and how they should be working together

Steering An Automated Ship: How to Avoid Bidding Pitfalls

Hanapin Marketing

Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing's Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each month. In her role, she has overcome the obstacles and heard the questions that stymie even the most determined online advertisers. She will share her plans, insights and workarounds to help search engine marketers obtain the results they work so hard for. Michael Stricker is SEMrush’s Marketing Director and will draw on his consulting experience to help define and diagnose issues according to the symptoms, and demonstrate helpful ways to gain insights using SEMrush. In this webinar you'll learn: Budget allocation – how much is too much? Too little? Or, just enough? Am I of local stature and relevance, or of national significance? Ad copy and CTR – Can competitive ad research help me get a leg up? When clicks drop – diagnosing the cause, be it competitors, keywords, prices/offers or our own copy? Declining Paid Ad search impression share – what is making us invisible? When CPC rises and budget exhausts – how to select keywords by CPC or competition level?

5 Most Common PPC Obstacles - And How To Overcome them

Hanapin Marketing

Digital Marketing Efficiencies for 2014

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9 Things You Should Know About PPC Analytics

Hanapin Marketing

In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at all times. Do you know what your competitors are doing? Do you know what’s working for them and what’s failing? Do you know what they’re doing and when they’re doing it? And the big question…if you don’t know anything about your competitors, why not?? Knowledge is power and a major key to a successful PPC strategy. The more you know, the better off you are to make decisions that yield big results. In this slide presentation, iSpionage’s VP of Growth, Jamie Smith, and Hanapin Marketing’s Senior Digital Specialist, Cassie Oumedian, talk eight sure-fire ways to get a leg up on your competition. You’ll get expert-level PPC tips like: *Competitive Intelligence & monitoring insight *Why location targeting is a must *Bid strategies to out-rank your competitors

8 Sure-Fire Ways To Beat Out Your PPC Competitors

Hanapin Marketing

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Reaching Peak PPC Performance - Jeff Allen at SMX East

The 15 Biggest PPC Mistakes and How To Avoid Them

Master Social PPC in 2015! 10 Tips To Set Yourself Up For Success

What $1 Million Has Taught Us About Enhanced Campaigns - Jeff Allen at SMX Ad...

Top 25 Most Influential PPC Experts of 2013

Why We Report: Turn Reporting Into Action

PPC Mistakes You Didn't Know You Were Making

Steering An Automated Ship: How to Avoid Bidding Pitfalls

5 Most Common PPC Obstacles - And How To Overcome them

Digital Marketing Efficiencies for 2014

9 Things You Should Know About PPC Analytics

8 Sure-Fire Ways To Beat Out Your PPC Competitors

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Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta

Hanapin Marketing

5 Reasons to Use Amazon DSP in 2020

Hanapin Marketing

Identify & Leverage YouTube Audiences for Organic & Paid Growth

Hanapin Marketing

Connect the Likes: Tracking Visits to Improve Facebook Ads Performance

Hanapin Marketing

Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.

Hiring a Marketing Agency? Critical Questions that Drive the Right Decision

Hanapin Marketing

Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey. Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start. In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.

Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape

Hanapin Marketing

The Rise of Conversational Marketing - How to Leverage Chatbots for PPC

Hanapin Marketing

The Untapped Power of Quora Ads

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Hanapin Marketing

Investing in Brand Campaigns? Post-Click Experience is Key

Hanapin Marketing

The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to: Prioritize the various video marketing options Maximize the impact of video content with behavioral retargeting Track and optimize social video in marketing campaigns.

How to Maximize the Impact of Video Content with Retargeting

Hanapin Marketing

Machine Learning Tech You Could and Should Use Tomorrow

Hanapin Marketing

It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation. In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye. This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.

Create a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers

Hanapin Marketing

The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn: - Why post-click optimization is a need and how it leads to personalization - Common mistakes in today's post-click programs - Advice for providing relevant post-click experiences for ad programs

Building Optimised Post-Click Experiences

Hanapin Marketing

Keynote: Using Creativity in Advertising to Stay Ahead

Hanapin Marketing

Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.

Keynote: How to Supercharge Your PPC Career

Hanapin Marketing

First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign. In this session you will learn: - Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries - Reporting tips – how to get detailed insights into your ad extensions and what to draw from them - A script for automatically adding product-specific sitelinks to text ad campaigns

Ad Extensions as a Lever for Powerful Text Ads

Hanapin Marketing

Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence". To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations. The following questions will be tackled in this session: - Should account managers be worried about handing over control to automated bidding strategies - Which framework is required to use automated bidding strategies successfully? - Is there a substantial increase in performance that would make it imperative to use them?

Why You Should (Not) be Using Automated Bidding Strategies

Hanapin Marketing

Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest? Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following: - The Dos and Don'ts of marketing on Pinterest - When people start their search for major holidays, sports, Pride and fashion week events - What the mysterious CTR threshold is and how it can turbo charge your campaign - How to segment your campaign for the best results - Why you should stay away from the "One Tab" feature - Are you ready for the marketing nirvana that is Pinterest?

What I Learned In One Year Marketing on Pinterest..Yes It Was Profitable

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Keynote: Using Creativity in Advertising to Stay Ahead

Keynote: How to Supercharge Your PPC Career

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Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

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Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

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This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

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First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to utilize calculated properties in your HubSpot setups

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The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

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In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

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Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

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