Join us as we discuss strategic metrics for digital advertising. Learn what you should and should not focus on when analyzing your data.

1. Webinar
#ThinkPPC Exchange
Strategic Metrics: What Matters and What
doesn’t
#thinkppc

2. Presenters
• Kayla Kurtz
– Senior DigitalAdvisorat Hanapin
– Blogger at PPC Hero
– @one800kayla
• Jeff Baum
– Senior Account Manager at Hanapin
– Blogger at PPC Hero
– @jeffbaum71
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3. The Topic
Strategic Metrics:
What Matters and What doesn’t
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4. Join the conversation
•
Include the hashtag#thinkppcin your Twitter tweets.
•
Or use the webinar question box to send us questions.
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5. Live Poll Question #1
How long have you been in PPC?
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A.
B.
C.
D.
Less than 1 year
1-3 years
3-5 years
5+ years
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6. Live Poll Question #2
How do you manage your account(s)?
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a)
b)
c)
d)
I manage it myself.
I’m part of a team that manages it.
I outsource my account management.
I’m rethinking how my account is managed.
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7. Metrics: Discussion Point 1
Is Quality Score really so
important? How can this metric be
used to shape account strategy?
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8. Metrics: Discussion Point 2
Why is it so important to focus on Cost-PerLead or Cost-Per-Acquisition metrics?
When do you need to measure beyond
CPL/CPA?
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9. Metrics: Discussion Point3
Why is Impression
Share so important?
Is Impression Share
really a strategic
metric?
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10. Metrics: Discussion Point4
How often should
average CPC or average
position be included in
top-reported metrics?
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11. Metrics: Discussion Point5
How valuable is the View Through
Conversion metric? Are there any
useful takeaways from this metric?
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12. Metrics: Discussion Point6
How do you know when it's
time to shift your metric focus
or strategy?
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13. Need Help?
Would you like help with your PPC accounts and management?
I’m interested in:
o PPC Management: We handle the day-to-day management of
your PPC account.
o Account Audit: We review your account for optimizations.
o PPC Retainer: We handle only specific needs within your
account.
o FREE Solutions Blueprint: We look at your account and provide
analysis and consultation (For accounts with $20K+ in ad spend).
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14. Live Q&A Time!
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15. Have more questions?
Thank you for attending our #thinkppc webinar!
•
Get a free Solutions Blueprint from Hanapin Marketing
(for accounts greater than $20K/mo in ad spend):
http://www.hanapinmarketing.com/solutions-blueprint-sign-up
•
Or Contact us Directly:
•
Webinar Feedback: marketing@hanapinmarketing.com
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